Tour2100 w2
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The document discusses the market demand for events. It aims to examine the scope and scale of the event business, consider the determinants of demand for events, and illustrate the structure of demand for events. It covers measuring the size and economic impacts of events using approaches like determining attendance sizes and non-local spending. Demand is determined by various social, organizational, personal and physiological motives. The structure of demand includes current, future, latent, and suppressed demand potentials.
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Then, we would like to thank our honorable faculty Dr. Razia Sultana Sumi, Associate
Professor, Department of Marketing, Jagannath University for giving us such a great
opportunity to prepare a research report on Measuring Motivation behind Donation of
Individual Givers.
Throughout this period of course "Marketing for Non-Profit Organization (MKT-5203)",
she has provided her immense guidance, motivation, and ample support during this report's
preparation. We are indebted to our parents for their constant support and the struggles they
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our family and friends for always being there for us and persistently motivating us. We would
like to thank the faculty members of Jagannath University each of whom taught me
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Lastly, we would like to express our gratitude to those people who helped us both directly
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Introduction
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Problem statement
The purpose of this research is to investigate the challenges facing Entertainment Industry. It intends to explore how different entertainment forms can adversely affect general welfare the society. The entertainment industry is ever changing and faces challenges mainly from technological changes, changes in consumer behavior, and variety of different forms, which make the industry unstable and create an unpredictable environment (Lusted, 2011, P.123). The media and entertainment organizations are obliged to become efficient, proactive, forward thinking and embrace the technological advancements in the industry.
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Firstly, we would like to express our gratitude to Almighty Allah for giving us the strength
required to complete the report in the given time.
Then, we would like to thank our honorable faculty Dr. Razia Sultana Sumi, Associate
Professor, Department of Marketing, Jagannath University for giving us such a great
opportunity to prepare a research report on Measuring Motivation behind Donation of
Individual Givers.
Throughout this period of course "Marketing for Non-Profit Organization (MKT-5203)",
she has provided her immense guidance, motivation, and ample support during this report's
preparation. We are indebted to our parents for their constant support and the struggles they
have gone through to make me capable enough to write this report. We would like to thank
our family and friends for always being there for us and persistently motivating us. We would
like to thank the faculty members of Jagannath University each of whom taught me
something that we could use in writing this report.
Lastly, we would like to express our gratitude to those people who helped us both directly
and indirectly for the preparation of this report. We apologize to the people whose names
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This document provides an overview of an introduction to events management course. It includes the module objectives which are to understand planning successful events, assessing event quality and success, and implementing events. Assessments include assignments, midterms and examinations. The syllabus outlines are provided over 4 weeks and cover topics like the event market, planning, financing, marketing, managing the event, and evaluation. Reference materials are listed and the lecture outline discusses defining events, categories, typologies, and characteristics. Students are reminded to read about the market demand for events.Tour2100 w7
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This document discusses financial management and budgeting for events. It covers creating a budget by identifying costs, estimating revenues, and allocating financial resources. It also discusses controlling budgets by establishing performance standards, comparing actuals to budgets, and correcting deviations. Finally, it discusses costing and estimating costs like fixed costs, variable costs, and tips for reducing or increasing projected costs and revenues.Tour2100 w10
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The document discusses marketing strategies for events. It covers defining the target market, how to influence the target market through marketing communications, and creating a marketing plan.
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This document discusses organizing and managing staff for an event. It covers finding and recruiting staff, determining how many and what types of staff are needed based on factors like the event size and services offered. The document also discusses running the event on the day and ensuring organizational effectiveness through areas like culture and performance frameworks. Diagrams of sample event organization structures and a job description form are provided.Tour2100 w9
Tour2100 w9Muthusamy Senthilkumar
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The document discusses various aspects of event planning and logistics, including finding a venue, creating ambience, and staging elements. It addresses locating a suitable venue based on factors like theme, size, accessibility, and amenities. It also covers logistical considerations for audiences, such as seating layout, facilities, and safety procedures. Finally, the document outlines important staging elements like the stage, lighting, sound, and ensuring adequate power supply for technical needs.Tour2100 w3
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The document discusses the structure of the events business, including the public sector, private sector, and voluntary bodies and individuals involved. It provides an overview of the different types of event services and companies, their roles, and how the events business interacts with the government, corporate, and community perspectives. The events business has become more specialized and technical as expectations have increased from organizers and participants. The public sector, private sector, and voluntary organizations all provide various event services and play important roles in the events business.Tour2100 w4
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This document discusses the social, economic, political, and developmental implications of special events. Socially, events can encourage social interaction and strengthen community cohesion. Economically, large events can impact a country or region's economic life by increasing demand. Politically, some early events like gladiatorial games and Saturnalia had political implications. Developmentally, events can be used for redevelopment, image-building, and regeneration of communities and regions. Overall, special events can have wide-ranging implications beyond just their social context.Tour2100 w6
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The document discusses the planning process for events. It covers several key aspects of event planning including objectives, environmental scanning, demand and operational planning, financial planning, and marketing planning. The planning process involves setting objectives, gathering information, drafting plans, and considering demand, operations, finances, and marketing. Project management is also discussed as an important approach for planning events. Key phases of project management for events include initiation, planning, implementation, the event itself, and shutdown.Tour2100 w5
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The document discusses the initial planning process for events. It covers organizing a team, screening event ideas, and progressing a chosen idea. The screening process involves marketing, operations, and financial screens to evaluate feasibility. Stakeholders in events like host organizations, media, sponsors, and participants are also discussed. Effective planning requires evaluating the event concept and determining required resources and financial viability.Tour2100 w6
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Tour2100 w2
- 1. Hashim Fadzil AriffinHashim Fadzil Ariffin EVENT MANAGEMENTEVENT MANAGEMENT TOUR2100TOUR2100 Week 2Week 2 The Market Demand for Events
- 2. 2 AIMSAIMS 1. To examine the scope and scale of the event business. 2. To consider the determinants of demand for events. 3. To illustrate the structure of demand for events.
- 3. 3 INTRODUCTIONINTRODUCTION 1. Data is required from which can evaluate the significance of events to a particular location 2. Data is essential to the planning of facilities and services 3. Data is particularly needed by those organizations (stakeholders) in the events business Why statistical measurement of events activity might be considered useful?
- 4. 4 SIZE AND SCOPE OF THE EVENTSIZE AND SCOPE OF THE EVENT MARKETMARKET The methodology used by Lilley and De Franco (1999)(in case study 5) could be adopted for major event categories, since the purposes of the study were to: Measure the size of the total attendance at each event. Measure the size of the non-local attendance. Determine how much money was spent by non-local attendance in the local area.
- 5. 5 SIZE AND SCOPE OF THE EVENTSIZE AND SCOPE OF THE EVENT MARKETMARKET Richards (1992) made good use of the approach in discussing on how events and festivals can be planned and marketed and how market information should be recorded 5 Visitor numbers Visitor spend Visitor activity and participation Advertising effectiveness Visitor satisfaction
- 6. 6 High Low Uncertainty Complexity InternationalNational Multi- organizational OrganizationalGroupIndividual ?Examples SIZE AND SCOPE OF THE EVENTSIZE AND SCOPE OF THE EVENT MARKETMARKET Assessing market scope and the economic impacts of events
- 7. 7 DETERMINANTS AND MOTIVATIONSDETERMINANTS AND MOTIVATIONS Primary motive (social) Primary motive (entertainment) Primary motive (relaxation) Primary motive (status) Primary motive (learning) A combination of motives for participating in an event, such as an opera gala Source: Adapted from Teare et al., 1994. 駈駈駈駈
- 8. 8 DETERMINANTS AND MOTIVATIONSDETERMINANTS AND MOTIVATIONS Source: Adapted from McDonnell et al., 1999. 駈駈駈駈 Social Motives Organizational Motives Personal Motives Physiological Motives
- 9. 9 DETERMINANTS AND MOTIVATIONSDETERMINANTS AND MOTIVATIONS Examples of Social Motives Social Interaction with others Creation of community spirit Status or recognition of achievement Philanthropy or charitable contributions Examples of Organizational Motives The need to makes sales The need to have an organizational presence Status or recognition Sponsorship or community support Examples of Physiological Motives Relaxation or recognition with others Sexual enjoyment with others Exercise or physical challenge To eat, drink or be entertained Examples of Personal Motives Seeking new experiences Learning and education Creativity and exploration Fulfillment of ambitions Source: Adapted from McDonnell et al., 1999. 駈駈駈駈
- 10. 10 DETERMINANTS AND MOTIVATIONSDETERMINANTS AND MOTIVATIONS
- 11. 11 THE STRUCTURE OF DEMAND FORTHE STRUCTURE OF DEMAND FOR EVENTSEVENTS Current demand that which our event satisfies at the moment Future demand that which our event could satisfy over a normal growth period Latent demand that which is sleeping until you provide an event for it Suppressed demand that which exists for our event, but cannot get to it due to being suppressed by price, time, availability, lack of disposable income or other reasons Demand potentials