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Tourism Customer Persona Example

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Juho Pesonen
Juho Pesonen

An example how a customer persona for a tourism company could look like. Done by Tourism Marketing and Management students www.uef.fi/tmm

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Customer profiles for Karu Survival AnniinaMerilinna,TaarnaVäänänen& HengamehTajamiri 01
is the leading company specialising in teaching bushcraft skills and small group leadership in eastern Finland. FINDYOURNATURE Karu Survival 02 Karu Survival helps its clients experience nature at its best, following the principles of sustainable development, and without damaging the environment.
Matti Pohjalainen 03 Demographics  55 years old from Imatra Foreman in construction Income: 40.000 € /year  Married, 2 adult children Hobbies: Hunting, football Reasons for purchase  Experienced male guide  Products include really advanced skills -> possibility to exceed own skills Values the simple and primitive things in life Roadblocks  Needs a very experienced guide  Pricing Social approval of bushcraft skill courses INFO? WOM GOOGLE KARU WEPAGE Professional guidanceOutdoors Do it yourself Trying out own limits "Me-time"
04 Sanna Suomalainen Demographics 37 years old from Tampere HR officer in a med. size company Income 40, 000€/ year Single, no children Hobbies: jogging and cycling outdoors Roadblocks Lack of courage and skills Doesn't know anyone who could teach these skills Doesn't feel safe enough with unknown people Reasons for purchase Good and trustworthy reviews online Price of 2-day packages is appealing Sustainability Wellbeing Self-development Relaxation INFO? GOOGLE KARU WEBPAGE FACEBOOK  INSTAGRAM BLOGS/REVIEWS Safety "Strong & independent"
THANKYOU! 05 References Karu Survival. 2019. URL: https://www.karusurvival.com/eng/. Accessed: 25.9.2019  R.Haigh. 2012. The philosophy of greencare: why it matters for our mental health. (Emerald Journals) Metsä.fi. 2019. Visitor numbers in national parks. URL: http://www.metsa.fi/kayntimaarat. Accessed: 24.9.2019 Maff, Andrew: Digitally Marketing to Men on Social Media. URL: https://blog.sellerschoice.digital/marketing-to-men-social-media. Accessed: 25.9.2019 Collins, P. 8.7.2019. Kotimaan matkailussa on nyt imua "Suomalaiset ovat tarttuneet urakalla vastuullisuuteen" URL: https://yle.fi/uutiset/3-10863456. Accessed: 24.9.2019

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Tourism Customer Persona Example

  • 2. is the leading company specialising in teaching bushcraft skills and small group leadership in eastern Finland. FINDYOURNATURE Karu Survival 02 Karu Survival helps its clients experience nature at its best, following the principles of sustainable development, and without damaging the environment.
  • 3. Matti Pohjalainen 03 Demographics  55 years old from Imatra Foreman in construction Income: 40.000 € /year  Married, 2 adult children Hobbies: Hunting, football Reasons for purchase  Experienced male guide  Products include really advanced skills -> possibility to exceed own skills Values the simple and primitive things in life Roadblocks  Needs a very experienced guide  Pricing Social approval of bushcraft skill courses INFO? WOM GOOGLE KARU WEPAGE Professional guidanceOutdoors Do it yourself Trying out own limits "Me-time"
  • 4. 04 Sanna Suomalainen Demographics 37 years old from Tampere HR officer in a med. size company Income 40, 000€/ year Single, no children Hobbies: jogging and cycling outdoors Roadblocks Lack of courage and skills Doesn't know anyone who could teach these skills Doesn't feel safe enough with unknown people Reasons for purchase Good and trustworthy reviews online Price of 2-day packages is appealing Sustainability Wellbeing Self-development Relaxation INFO? GOOGLE KARU WEBPAGE FACEBOOK  INSTAGRAM BLOGS/REVIEWS Safety "Strong & independent"
  • 5. THANKYOU! 05 References Karu Survival. 2019. URL: https://www.karusurvival.com/eng/. Accessed: 25.9.2019  R.Haigh. 2012. The philosophy of greencare: why it matters for our mental health. (Emerald Journals) Metsä.fi. 2019. Visitor numbers in national parks. URL: http://www.metsa.fi/kayntimaarat. Accessed: 24.9.2019 Maff, Andrew: Digitally Marketing to Men on Social Media. URL: https://blog.sellerschoice.digital/marketing-to-men-social-media. Accessed: 25.9.2019 Collins, P. 8.7.2019. Kotimaan matkailussa on nyt imua "Suomalaiset ovat tarttuneet urakalla vastuullisuuteen" URL: https://yle.fi/uutiset/3-10863456. Accessed: 24.9.2019