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Tourism Policy Andhra Pradesh

School of Planning and Architecture, Bhopal
School of Planning and Architecture, Bhopal

This document outlines Andhra Pradesh's tourism policy. The key objectives of the policy are to position Andhra Pradesh as a globally recognized tourism destination, encourage private investment in tourism infrastructure projects and services, and create employment opportunities through skill development and capacity building initiatives. The policy provides various incentives for tourism-related infrastructure projects and services costing over 20 crores rupees, such as investment subsidies ranging from 5-15% of total project cost and support for complementary infrastructure development. It also details plans for marketing and promotion campaigns, skill development programs, and enhanced safety and security measures for tourists.

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ANDHRA PRADESH TOURISM POLICY Bhagvan Singh Mukhraiya -2016MURP020 Vivek tirkey -2016MURP011 Ilyas Mohammad -2016MURP015
10.7% of the total "workforce in the world is contributed today by the tourism industry. It has currently provided employment to 212 million persons generating an income of 655. 01. India is fast emerging as an important tourism destination in the World. International arrivals touched 5 million per year. 02 The proactive policies of the Government of India are responsible for ensuring that tourism enjoys an important priority among all the States. 03 Andhra Pradesh is the leading State in the country in attracting maximum number of domestic tourists. 04 Per year 157 million domestic tourists visited Andhra Pradesh. This marks an increase of 14% over 2008. . 05 Tourism is a major growth engine for economic development in providing employment and eradication of poverty. Introduction
Policy Instruments Incentives to encourage and promote private investment 2 1 Enabling a conducive environment for setting up and operating tourism infrastructure project and service 3 Comprehensive Skill Development and capacity building in tourism sector Marketing and branding as globally tourist destination and facilitating investment through a dedicated investment plan. 4
To develop Andhra Pradesh as one of the most preferred tourist destinations through sustained investments, robust Tourism Infrastructure Projects & Services, and provide world-class diverse tourist experience. VISION The Vision of the Tourism Policy is:
Important Objectives of the Tourism Policy are: Tourism shall be a major engine of economic growth in Andhra Pradesh, enabling socio-economic development of the state through enhanced revenues, employment generation and significantly contrib uting to the GDP of the state. Toposition Andhra Pradesh as a globally recognized tourism destination To become the most preferred choice for tourism investments in the country Toenable tourism sector to become a significant employment generator Todeliver world-class experiences by offering unique and diverse Tourism Infrastructure Projects andServices Tonurture and sustain the rich culture, heritage and environment of the State
NEW TOURISM POLICY: AN INTRODUCTION 2010 2011 2012 2013 2014 Position the state competitively for attracting private sector investments in Tourism and Hospitality sectors . Totarget the incentives to the private sector better as per the State government's priorities in terms of geographical areas and tourism products Tofocus on maximum generation of employment in the sector by development of Human Resources through capacity building Tomaximize the potential of Hyderabad city to promote new tourism products Topromote inbound tourism in all potential destinations of the state, and not just to few destinations like Tirupati, Hyderabad, Visakhapatnam, Puttaparthi,etc. The last Tourism Policy followed in Andhra Pradesh dates back to 1998. Thoug it was meant to be replaced by an updated policy after 5 years, i.e., in 2004 this could not happen.. With the new tourism policy, the state of Andhr Pradesh should expect to benefit in the following ways:
Tourism Services: 01 02 03 03 GoAP may provide any other support on case-by- case basis after due examination for investments greater than Rs 20 Crores in tourism services 01 Investment Subsidy: 5% -15% of the total project cost 02 GoAP will support building of Complementary/Linkage Infrastructure (example jetties, helipads etc.) which becomes essential for the provision of the Tourism service. Support will be up to 20% of the cost of building of Complementary/Linkage infrastructure or Rs 25 lakhs, whichever is less The following incentives will be applicable for Tourism Services:
Growth Infographic Marketing & Promotion Initiatives under Marketing & Promotion include a Mega brand campaigns to attract tourists and major tourism investments in the State a) All new education institutes, focused on Hospitality Education, and/or set up in collaboration with foreign institutions/ experts, will be classified as Tourism InfrastructureProjects b) GoAP aims to establish a Tourism University with international technical collaboration c) c) Andhra Pradesh State Skill Development Corporation (APSSDC) will develop strategy and undertake initiatives to promote skill development in the hospitality and tourismsector Skill Development & Capacity Building Safety & Security of Tourists Special tourist police/ stations will be deployed at all major Tourist destinations with special emphasis on safety of women tourists.
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Tourism Policy Andhra Pradesh

  • 1. ANDHRA PRADESH TOURISM POLICY Bhagvan Singh Mukhraiya -2016MURP020 Vivek tirkey -2016MURP011 Ilyas Mohammad -2016MURP015
  • 2. 10.7% of the total "workforce in the world is contributed today by the tourism industry. It has currently provided employment to 212 million persons generating an income of 655. 01. India is fast emerging as an important tourism destination in the World. International arrivals touched 5 million per year. 02 The proactive policies of the Government of India are responsible for ensuring that tourism enjoys an important priority among all the States. 03 Andhra Pradesh is the leading State in the country in attracting maximum number of domestic tourists. 04 Per year 157 million domestic tourists visited Andhra Pradesh. This marks an increase of 14% over 2008. . 05 Tourism is a major growth engine for economic development in providing employment and eradication of poverty. Introduction
  • 3. Policy Instruments Incentives to encourage and promote private investment 2 1 Enabling a conducive environment for setting up and operating tourism infrastructure project and service 3 Comprehensive Skill Development and capacity building in tourism sector Marketing and branding as globally tourist destination and facilitating investment through a dedicated investment plan. 4
  • 4. To develop Andhra Pradesh as one of the most preferred tourist destinations through sustained investments, robust Tourism Infrastructure Projects & Services, and provide world-class diverse tourist experience. VISION The Vision of the Tourism Policy is:
  • 5. Important Objectives of the Tourism Policy are: Tourism shall be a major engine of economic growth in Andhra Pradesh, enabling socio-economic development of the state through enhanced revenues, employment generation and significantly contrib uting to the GDP of the state. Toposition Andhra Pradesh as a globally recognized tourism destination To become the most preferred choice for tourism investments in the country Toenable tourism sector to become a significant employment generator Todeliver world-class experiences by offering unique and diverse Tourism Infrastructure Projects andServices Tonurture and sustain the rich culture, heritage and environment of the State
  • 6. NEW TOURISM POLICY: AN INTRODUCTION 2010 2011 2012 2013 2014 Position the state competitively for attracting private sector investments in Tourism and Hospitality sectors . Totarget the incentives to the private sector better as per the State government's priorities in terms of geographical areas and tourism products Tofocus on maximum generation of employment in the sector by development of Human Resources through capacity building Tomaximize the potential of Hyderabad city to promote new tourism products Topromote inbound tourism in all potential destinations of the state, and not just to few destinations like Tirupati, Hyderabad, Visakhapatnam, Puttaparthi,etc. The last Tourism Policy followed in Andhra Pradesh dates back to 1998. Thoug it was meant to be replaced by an updated policy after 5 years, i.e., in 2004 this could not happen.. With the new tourism policy, the state of Andhr Pradesh should expect to benefit in the following ways:
  • 7. Tourism Services: 01 02 03 03 GoAP may provide any other support on case-by- case basis after due examination for investments greater than Rs 20 Crores in tourism services 01 Investment Subsidy: 5% -15% of the total project cost 02 GoAP will support building of Complementary/Linkage Infrastructure (example jetties, helipads etc.) which becomes essential for the provision of the Tourism service. Support will be up to 20% of the cost of building of Complementary/Linkage infrastructure or Rs 25 lakhs, whichever is less The following incentives will be applicable for Tourism Services:
  • 8. Growth Infographic Marketing & Promotion Initiatives under Marketing & Promotion include a Mega brand campaigns to attract tourists and major tourism investments in the State a) All new education institutes, focused on Hospitality Education, and/or set up in collaboration with foreign institutions/ experts, will be classified as Tourism InfrastructureProjects b) GoAP aims to establish a Tourism University with international technical collaboration c) c) Andhra Pradesh State Skill Development Corporation (APSSDC) will develop strategy and undertake initiatives to promote skill development in the hospitality and tourismsector Skill Development & Capacity Building Safety & Security of Tourists Special tourist police/ stations will be deployed at all major Tourist destinations with special emphasis on safety of women tourists.