Tourism, Social Media and Church Tourism
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A general introduction to social media in tourism including a series of quick win tips to get new tourism businesses on the ladder. Presentation delivered to the Churc Tourism Network in Wales in Cardiff St Hilary's College
Tourism, Social Media and Church Tourism
- 1. Social media in tourism A presentation by Andrew Lloyd Hughes TruTourism Tru Tourism . com
- 2. Hands up who ... Knows what social media is? Has a Facebook account? Has a Twitter account? Has a blog?
- 3. So what is social media?
- 4. So what is social media? A category of websites Based on user participation Which people use to share..... Opinions, insights, experiences and perspectives with each other
- 6. Why should we get involved? Theres been a fundamental shift Our customers are playing elsewhere We need to play there too We need to be where they want us to be
- 7. Why should we get involved? 85% consumers trust recos from other consumers Its BIG! ....and getting bigger! Search engine benefits
- 8. Why should we get involved? 85% consumers trust recos from other consumers Its BIG! ....and getting bigger! Search engine benefits It will take 550 years to watch all the videos on YouTube 750m people viewed Wikipedia last year 77% of all active internet users read blogs Twitter has generated over 6 trillion tweets to date By the time I finish, over 1000 more hours of video added to You Tube 190 million people planned holidays on TripAdvisor this week!
- 9. Why should we get involved?
- 10. Why should we get involved...
- 11. When I travelled to Hawaii recently, I researched the Fairmont Orchid hotel on flickr, YouTube and Tripadvisorbefore ever going to the Fairmont corporate site. The authentic comments found on these social media sites are much more compelling to me than hotel website pictures and text. I was just booking a business trip to Stockholm and made a hotel choice I never would have considered, all based on Flickr pics and Trip advisor comments. Chamonix 2009 Why should I get involved...
- 12. I think... ...can change how people see you ...meets the demands of the market ...can give you a greatly enhanced presence online ...is free and effective! a traditional website is no longer enough Social media....
- 13. A traditional website is no longer enough
- 15. 1. Show youre connected!
- 17. 3. Join or set up a group on Linked-In
- 18. 4. Set up a Wordpress blog
- 19. ....and research other blogs via Google
- 20. 5. Upload some images to Flickr
- 21. 6. Use flickr to find other images
- 22. 7. Use someones images on Flickr
- 23. 8. Learn how to search flickr effectively
- 24. 9. Understand how to select images
- 25. 10. Learn how to blog images on flickr
- 26. 11. Learn how to tweet your flickr post
- 27. The results are plain to see....
- 28. 12. Learn how to favourite flickr images
- 29. 13....and how to use them positively!
- 30. 14. Show youre connected by email
- 31. 15. Listen to twitter, then jump in.
- 32. 16. Buy a Smart Phone
- 33. 17. Learn how to use FourSquare
- 34. 18. Add an incentive for FourSquare users
- 35. 19. Learn how to use Facebook Places...
- 36. ....regularly!
- 37. 20. Facebook. Learn how to be broad
- 38. 21. Understand and experiment with QR codes
- 41. ...or anywhere else too......
- 42. Some NOT so quick wins...
- 43. Some NOT so quick wins...
- 44. Some NOT so quick wins...
- 45. Some NOT so quick wins...
- 46. Some NOT so quick wins...
- 47. Help! I dont do phone numbers! Find me via social media... Linked-In is the best.
- 48. Thats it, the end.