10 Tips For Finding Your Tone Of Voice
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Presented at the Twitter #FurtherFast event on 12th Feb. See the blog post and narrative here: http://thingsisee.me/post/76543566277/twitter-furtherfaster-tone-of-voice Visit: http://tmw.co.uk Follow: @themarkcarroll @TMWagency
10 Tips For Finding Your Tone Of Voice
- 1. 10 TIPS FOR FINDING YOUR TONE OF VOICE @TheMarkCarroll @TMWagency
- 2. FIRSTLY...
- 3. HERES 4 OF MY FAVOURITE RECORDS
- 5. DISTURBED GET DOWN WITH THE SICKNESS
- 6. JOHN B STALKING YOU ON MYSPACE
- 7. DRAKE - HOLD ON WERE GOING HOME
- 8. WHAT DO ALL THESE TRACKS HAVE IN COMMON?
- 9. NOTHING! TIP #1 - CONSISTENCY = IDENTITY
- 14. I WAS ASKED TO DO THIS QUITE LAST MINUTE...
- 15. GOOD ARTISTS COPY, GREAT ARTISTS STEAL some guy TIP #2 - STEAL LIKE AN ARTIST (IN MODERATION)
- 18. REMIXING THE POPULAR PRO TIP FORMAT
- 19. THE LYNX SPIN ON ICONIC IDENTITY AND OCCASION
- 20. LESS IS MORE... TIP #3 - BEING SUCCINCT
- 21. As a telegram charged customers by each word used, people were economic with language in a way that echoes the current trend for Twitters succinct messages
- 25. FOOD...
- 26. This should have been no.1 TIP #4 - KNOW YOUR AUDIENCE
- 27. BRANDS LYNX AUDIENCE INTERESTS FLORA MAGNUM 18-24 year old males 25-34 year old females 18-24 year old females Girls Gaming Technology UNIQUE COOLER TONE OLDER BROTHER Food Health Family HELPFUL MUM Chocolate Fashion Pleasure SAVY PLEASURE SEAKER
- 28. IF YOURE ASKING HOW DO WE TALK ABOUT IT? FOR TOO LONG, MAYBE YOU SHOULDNT...
- 29. DONT GET STALE TIP #5 - KEEP EVOLVING
- 30. ITS NOT WHAT YOU SAY, ITS HOW YOU SAY IT... TRUE, BUT ITS STILL WHAT YOU SAY.
- 32. DAFT PUNK
- 35. GOT OVER THAT QUICKLY AND MOVED ON TO BREAD...
- 36. ACTIONS SPEAK LOUDER THAN WORDS TIP #6 - DO SOMETHING!
- 38. LOWES FIX IN SIX
- 39. BEING NOTICED ISNT ENOUGH TIP #7 - ADD VALUE
- 40. QUITE OFTEN THAT IS A WELL CRAFTED AND WELL TIMED PIECE OF LIGHT ENTERTAINMENT
- 41. REMEMBER YOUr ROOTS TIP #8 - DONT REINVENT THE WHEEL
- 42. TONE AND PERSONA MIGHT ALREADY BE WAITING...
- 43. NO COMPLIMENTS TIP #9 - ITS NOT ALL ABOUT YOU
- 48. YOURE TALKING TO HUMANS TIP #10 - EVERYONE IS DIFFERENT
- 49. HE NEEDS TO BE DEALT WITH DIFFERENTLY AND THIS GUY TO THIS GUY
- 53. 10 TIPS FOR FINDING YOUR TONE OF VOICE
- 54. TWEET ME! 10 TIPS FOR FINDING YOUR TONE OF VOICE CONSISTENCY = IDENTITY STEAL LIKE AN ARTIST (IN MODERATION) BE SUCCINCT KNOW YOUR AUDIENCE DONT GET REPETITIVE, KEEP EVOLVING DO SOMETHING BEING SEEN ISNT ENOUGH, ADD VALUE DONT REINVENT THE WHEEL ITS NOT ALL ABOUT YOU EVERYONE IS DIFFERENT - ADAPT