TowerData: Engage the person behind the email
•
0 likes•135 views
Marketers need an approach that is people-based, and allows them to reach their customers across channels. TowerData empowers marketers with data that is real-time, accessible and comprehensive.
TowerData: Engage the person behind the email
- 1. Engage the person behind the email
- 2. Customers expect you to know them & meet them where they are.
- 3. Customers expect you to deliver messages that meet wants & needs.
- 4. Marketers need an approach that’s people-based.
- 5. Data enables brands to target & identify customers across channels.
- 6. Data is the key to unlocking & understanding consumer insights.
- 7. Data delivers the best results when it is clean & accurate.
- 8. TowerData powers people-based marketing with data that is real-time, accessible & comprehensive.
- 9. Clean your emails by validating global addresses Enhance your customer list with insights from email intelligence Connect across channels through identity matching Recognize anonymous browsers with website visitor identification What we do
- 10. Powered by data 600 million historical emails tied to postal addresses 200 million emails tied to mobile IDs 120 million emails tied to cookies 50 million recent email opens
- 11. Email Validation 1. Catch & correct Fix inaccurate email syntax and spelling errors 2. Block toxic emails Identify risky, fake or malicious emails 3. Confirm Check domain 4. Verify Ping mailbox
- 12. Stop Identify invalid email addresses before they are added to your list. Examine Use more than 30 diagnostic codes to customize your delivery strategy. Improve Email a clean list for a better reputation. Increase Improved reputation will result in better inbox delivery and response. Email Validation results 95%Reduction in bounce rate
- 13. Demographics Age, gender, first name, last name Purchase Intent Auto, computers, children, clothing, cosmetics, pets, electronics Life Stage & Lifestyle Millennial, expecting, engaged, deal-seeker, big spender Household Presence of children, income, marital status, household type, length of residence Email Intelligence Data Dictionary
- 14. Wow your customer Make a killer first impression. Customize content Treat every customer as an individual. Contextualize Pair demographics with behavior. Gather insights Understand your audience as a whole. Email Intelligence results 75% Customers who say they are more likely to buy from retailers who personalize
- 15. Mobile ID Email or hashed email Identity Matching Name & Postal Cookie
- 16. Run omni-channel campaigns Create unique campaigns — spanning postal, email, mobile and display — reaching customers where they are. Connect on social Create custom audiences to reach prospects that look like your best customers. Grow your email list Expand your data with appended emails or postal addresses. Understand your customers Segment your list with deeper insights. Identity Matching results 3xList growth seen by the Financial Times after using Email Append
- 17. Open Data & Email Activity Metrics Email Open Data Identify active emails and be notified in real-time when customers are in their inboxes. Longevity & Date First Seen Flag high-risk emails that have been newly created. Popularity Know how widely used an email is. Velocity Understand how active an email address is.
- 18. Open Data & EAM results Flag Fraud Re-engage Prospects Prioritize Customers
- 19. Website Visitor Identification Identify more than 20% Recognize returning customers and new prospects Reach anonymous web visitors Engage more people with multichannel messages via email, postal & display Build intelligence beginning with a customer’s first visit of your anonymous visitors using TowerData’s cookie pool
- 21. @ Our Volume 3.2 billion API calls per quarter 100’s of millions emails validated every year worldwide 300 million unique emails per quarter
- 23. Engage the person behind the email www.TowerData.com sales@TowerData.com (646) 742-1771