Toyota case study.
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This is a case study on Toyota during the summer marketing internship under Prof Sameer Mathur .IIM LUCKNOW (MARKETING) Submitted by :Samikshya Swain IIIT BBSR
Toyota case study.
- 2. Founded by : KIICHIRO TOYODA IN 1937 in AICHI , JAPAN FIRST PASSENGER CAR : TOYOTA AA AUTOMOBILES UNDER 5 BRANDS : TOYOTA, HINO,LEXUS,RANZ AND DAIHATSU JOINT VENTURES : CHINA , INIDA , CZECH REPUBLIC .
- 4. TECHNOLOGICAL INNOVATIONS HYBRID GASOLINE ELECTRIC VEHICLES AUTOMATIC PARKING SYSTEM HYDROGEN FUEL CELL VEHICLE IIMV ( INTERNATIONAL MULTIPURPOSE VEHICLE PROJECT )
- 5. CRISIS EARTHQUAKE AND TSUNAMI DESTROYED THEIR MAJOR PLANTS AND SUPPLIERS IN 2011. But how did they come out of the crisis?
- 6. MARKETING
- 10. CO - BRANDING
- 12. PRODUCTION SYSTEM REDUCED SETUP LINES SMALL LOT PRODUCTION QUALITY AT SOURCE PULL PRODUCTON
- 13. HOW DID THEY REACH OUT TO THEIR CUSTOMERS?
- 15. Geographic region Total sales ( Yen in millions) Japan 8,152,884 North America 8,771,495 Europe 3,346,013 Asia 1,969,957 Others 1,707,742 SALES
- 16. CHALLENEGES CHINA MARKET STANDARDIZATION ELECTRIFICATION
- 17. STRENGTHS 2) STRONG BRAND PORTFOLIO 3) GREEN CAR DEVELOPMENT WEAKNESS 1)LARGE RECALLS 2) WEAK PRESENCE IN EMERGING MARKETS OPPORTUNITIES 1) INCREASING FUEL PRICES 2)POSITIVE ATTITUDE TOWARDS GREEN VEHICLES THREATS 1) INTENSE COMPETITION 2) RISING RAW MATERIAL PRICES SWOT ANALYSIS
- 18. CONCEPT- i -- THE CAR OF THE FUTURE Less of a machine. More of a pal. Intelligent, friendly and helpful Use of Artificial Intelligence to connect WHATS NEXT FOR TOYOTA
- 19. HOW HAS TOYOTA BEEN ABLE TO BECOME SO MUCH BIGGER THAN THE OTHER AUTOMOBILE COMPANIES? SEGMENTATION AND TARGETING DIFFERENTIATION PRODUCT MIXING LINE FILLING AND PRODUCT LINE UP ENVIRONMENT FRIENDLY SCOPE FOR IMPROVEMENT EXTENSIVE MARKETING STRATEGY AND ADVERTISEMENT
- 20. HISTORY CORE BRAND VALUES TECHNOLOGICAL INNOVATIONS MARKETING STRATEGY PRODUCT MIX ,CO- BRANDING MANUFACTURING STRATEGY ADVERTISEMENT AND PROMOTION WHATS NEXT FOR TOYOTA? CASE STUDY QUESTION DISCLAIMER
- 21. Prof Sameer Mathur Marketing professor IIM LUCKNOW Carnegie Mellon University PhD and MS in marketing. Created by: Samikshya Swain IIIT Bhubaneswar during Summer marketing internship Under Prof Sameer Mathur.