Trade Me Case Analysis
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Trade Me is a mass media platform that brings people together from different backgrounds and locations to buy, sell, travel, and engage in their communities. It has decentralized market power and provides equal access for all market participants regardless of size or location. This has increased communication, allowed for anonymity, and enabled trading across cultures, ages, and geography while improving access to information. Trade Me's ability to enable social change depends on three factors: the content it provides related to trading, jobs, vehicles, property, services, travel and communities; the influence and impact of that content on audiences; and its relationships with other institutions that provide complementary services.
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Digital media has fragmented audiences across many channels, making it difficult for governments to reach mass audiences with their messages. However, digital media also provides solutions through techniques like audience buying, which uses people's online behaviors to precisely target them. Governments can now reach specific audiences more efficiently and cost-effectively than traditional media, while also improving the effectiveness of their communications. Audience buying allows governments to engage citizens with important information at the right time and place to influence decisions and achieve policy goals.Social Media in Marketing
Social Media in MarketingAlexSackrider
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This document discusses the history and impact of social media on marketing. It traces the origins of social media back to the telegraph in 1844. While early digital networks in the 1960s-1980s allowed data sharing, the first true social media platform launched in 1997. Today, social media is integral to daily life and influences purchasing decisions. It has transformed marketing by allowing free and immediate promotion to billions of users. Though negative feedback is a risk, social media offers major benefits like brand recognition, customer service, and gathering audience data.Corporate communications and social media
Corporate communications and social mediaBolaji Okusaga
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Using social media strategy in building the corporate brand image is a route a lot of people imagine they know - what with the number of influencers, opinion leaders, trend watchers, and spotters laying claims to so-called virile strategy which generate likes, impressions and conversations. However, that is not all there is to capturing corporate essence in an era of great cynicism. Using Social Media as a route to build corporate stature requires the need to develop and manage strategic partnerships, the monitoring of trends and applications of knowledge from trends in building conversations while measuring the impact of efforts in order to intensify or discontinue a course of action. Beyond this, this presentation attempts a historical perspective of the social media phenomenon as well as platform possibilities looking at the Nigerian context.Impact of social media on marketing caleb.pptx
Impact of social media on marketing caleb.pptxFaithfulness4
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The document discusses the impact of social media on marketing. It begins by stating that social media has profoundly impacted modern business strategies and transformed traditional marketing paradigms. Social media platforms allow businesses to engage with target audiences in dynamic ways. The document then discusses how social media has empowered consumers to voice opinions and actively participate in shaping brands. It outlines some of the aims and purposes of analyzing social media's impact on marketing, such as understanding which social platforms are most popular and how branding awareness has changed. The document also provides examples of how some companies have successfully utilized social media to increase engagement. It concludes by stating that social media, when used strategically, can significantly enhance brands' visibility and customer relationships.Social Media Marketing
Social Media MarketingNestor Pablo
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This document summarizes a research paper that examined the role of social media marketing platforms in fostering effective marketing communication in Tanzania's telecommunications industry, using Vodacom as a case study. The study found that customers' attitude and skills in using social media had a strong positive influence on the effectiveness of marketing communication, while awareness had a smaller influence. The findings suggest telecommunications companies should focus on improving customers' skills and attitudes regarding social media to maximize the benefits of marketing efforts and avoid costly failures in communication.How wewin2016
How wewin2016Kathleen Schassler
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This document calls for the creation of a new progressive digital public square and media network to counter corporate media biases and the "information crisis" threatening democracy. It would provide infrastructure for grassroots news and communities to elevate their narratives. The network aims to curate existing quality progressive media, deliver news at large scale more efficiently, and connect isolated people with establishment communities through shared social justice values. It envisions a digital ecosystem based on truth, fairness and equity for all people.Trade Me Case Analysis
- 1. Mass Media: Fostering social Change Trade me is a mass media which provides a platform to People from all backgrounds with limited or no association to come together to pursue individual/shared interests in buying, selling, travel and community. It has created a decentralization of power in market forces and equal access to all market players regardless of size and location. As a result following are evident: • Increased Communication • Anonymity • Trading across cultures, ages and geographical location • Access to information Trademe's efficacy in bringing about this social change has been dependent on three variables: 1. Content: Information/commodities/services in terms of Trade, Jobs, Motor Vehicles, Property, Services, travel and Community 2. Influence: Extent and intensity of impact by the content on audiences. As a medium to auction/advertise information on listed content, accepted across society and practiced. 3. Power: relationship with other institutions such as Find Someone (Dating), Holiday houses (Accommodations), Travel bug (Hotels and Motels), Treat me (Local deals), Old friends and Stuff (News and entertainment) >>APMG 8119: DIGITAL ENTERPRISE
- 2. 3. Ideation Link between Internet and Ideation : *Participation in online discussion forums can be a catalyst for ideation . *Internet interactions are sources of information transmitting information. Like interpersonal communication , traditional media outlets , online forums and Social media also helps in ideation . Anonymous discussion with wide range of topics may link several youths for ideation . >>APMG 8119: DIGITAL ENTERPRISE
- 3. Role of Trade me in Ideation One attractive Feature of trade me -Auction Classified ads- Brings different people together to a common platform . Exchanges ideas/ interests. Community –Announcements , Message board ( online discussion platforms ) , Help ( cure kids ) . Find friends /jobs /vehicles etc. Stuff.co.nz- Provides news and entertainment >>APMG 8119: DIGITAL ENTERPRISE