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Trade Me Case Analysis

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Sindhu Punnoose

Trade Me is a mass media platform that brings people together from different backgrounds and locations to buy, sell, travel, and engage in their communities. It has decentralized market power and provides equal access for all market participants regardless of size or location. This has increased communication, allowed for anonymity, and enabled trading across cultures, ages, and geography while improving access to information. Trade Me's ability to enable social change depends on three factors: the content it provides related to trading, jobs, vehicles, property, services, travel and communities; the influence and impact of that content on audiences; and its relationships with other institutions that provide complementary services.

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Mass Media: Fostering social Change Trade me is a mass media which provides a platform to People from all backgrounds with limited or no association to come together to pursue individual/shared interests in buying, selling, travel and community. It has created a decentralization of power in market forces and equal access to all market players regardless of size and location. As a result following are evident: • Increased Communication • Anonymity • Trading across cultures, ages and geographical location • Access to information Trademe's efficacy in bringing about this social change has been dependent on three variables: 1. Content: Information/commodities/services in terms of Trade, Jobs, Motor Vehicles, Property, Services, travel and Community 2. Influence: Extent and intensity of impact by the content on audiences. As a medium to auction/advertise information on listed content, accepted across society and practiced. 3. Power: relationship with other institutions such as Find Someone (Dating), Holiday houses (Accommodations), Travel bug (Hotels and Motels), Treat me (Local deals), Old friends and Stuff (News and entertainment) >>APMG 8119: DIGITAL ENTERPRISE
3. Ideation Link between Internet and Ideation : *Participation in online discussion forums can be a catalyst for ideation . *Internet interactions are sources of information transmitting information. Like interpersonal communication , traditional media outlets , online forums and Social media also helps in ideation . Anonymous discussion with wide range of topics may link several youths for ideation . >>APMG 8119: DIGITAL ENTERPRISE
Role of Trade me in Ideation One attractive Feature of trade me -Auction Classified ads- Brings different people together to a common platform . Exchanges ideas/ interests. Community –Announcements , Message board ( online discussion platforms ) , Help ( cure kids ) . Find friends /jobs /vehicles etc. Stuff.co.nz- Provides news and entertainment >>APMG 8119: DIGITAL ENTERPRISE

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Trade Me Case Analysis

  • 1. Mass Media: Fostering social Change Trade me is a mass media which provides a platform to People from all backgrounds with limited or no association to come together to pursue individual/shared interests in buying, selling, travel and community. It has created a decentralization of power in market forces and equal access to all market players regardless of size and location. As a result following are evident: • Increased Communication • Anonymity • Trading across cultures, ages and geographical location • Access to information Trademe's efficacy in bringing about this social change has been dependent on three variables: 1. Content: Information/commodities/services in terms of Trade, Jobs, Motor Vehicles, Property, Services, travel and Community 2. Influence: Extent and intensity of impact by the content on audiences. As a medium to auction/advertise information on listed content, accepted across society and practiced. 3. Power: relationship with other institutions such as Find Someone (Dating), Holiday houses (Accommodations), Travel bug (Hotels and Motels), Treat me (Local deals), Old friends and Stuff (News and entertainment) >>APMG 8119: DIGITAL ENTERPRISE
  • 2. 3. Ideation Link between Internet and Ideation : *Participation in online discussion forums can be a catalyst for ideation . *Internet interactions are sources of information transmitting information. Like interpersonal communication , traditional media outlets , online forums and Social media also helps in ideation . Anonymous discussion with wide range of topics may link several youths for ideation . >>APMG 8119: DIGITAL ENTERPRISE
  • 3. Role of Trade me in Ideation One attractive Feature of trade me -Auction Classified ads- Brings different people together to a common platform . Exchanges ideas/ interests. Community –Announcements , Message board ( online discussion platforms ) , Help ( cure kids ) . Find friends /jobs /vehicles etc. Stuff.co.nz- Provides news and entertainment >>APMG 8119: DIGITAL ENTERPRISE