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Trade & Negotiations
Russian Agribusiness and Biotech Markets
Tabea Hirzel, MBA
Rural people  the critical edge
Are sedentary (vs.
nomadic)
Stabilit & property vs.
Flexibility &
knowledge
Their resources come
from the land
They produce for
global cities
息 2010 Tabea Hirzel
Glocal markets
Agribusiness is bound
to local land and rural
societies
Agribusiness is
affecting a global
environment (water,
energy, air)
Local society
Environ-
ment
Geopolitics
Agribusiness today is export oriented 
global logistics and geopolitics
息 2010 Tabea Hirzel
Main areas
Water management
Food management
Wood management
Energy management
Land
use
Water
Food
Wood
Energy
息 2010 Tabea Hirzel
Water management
Natural salt and
sweet water deposits
Rainfall and
forestation
Water harvesting and
oasification
Subsoil and mining
息 2010 Tabea Hirzel
Food management
Food safety
Sustainable land development
Rural development and poverty
Logistics, Food politics
Biodiesel
息 2010 Tabea Hirzel
Wood management
Timberland
Permaculture
Energy, Biodiesel
Environmental safety (fire, CO2,
building)
息 2010 Tabea Hirzel
Energy management
Biodiesel
Geothermics
Solarplants
息 2010 Tabea Hirzel
Geographic focus
China: sourcing
Europe/Russia: technology transfer and
trade exchange
Europe/Russia: consumers
Russia: logistics
Europe: investment
FWE Triangle: Russia-Brasil-Africa
息 2010 Tabea Hirzel
Geopolitics (Stakeholders)
Local governments
WTO
Inofficial economy
Rural communities
息 2010 Tabea Hirzel
Tabea Hirzel
a divergent thinker
a bridge maker (west-east, city-rural)
a multi-cultural background
biotech, chemistry, agronomics
expertise
sociopolitics & geopolitics
息 2010 Tabea Hirzel
Project I: Food Russia
Knowledge transfer
wineries and beverage
market (management,
production, logistics,
distribution)
Branding FMCG
Strategic market
development
Rural development
Swiss Partners Russia
Nestl辿 Rossiya LLC
Remma-2000 Ltd. (Cheese)
Emerson Process Management Russia
Elopack (packing)
Panalpina (Transport)
Wine importers
OOO International Winery Trading
House (http://www.mmvz.ru)
Luding (www.luding.ru)
Simple Wine
Vintorg
Aquavita Russia (www.aquavita.su)
Feravino Ltd.
Baguieri Wine Sivi Pinot
Istok
Vinska Klet Goriska Brda.
Imperia Wine
Marin Express
LVMH Mo谷t Hennessy Luis Vuitton SA
Firma S2
Bodegas Valdepablo-Neva
Arist Group
息 2010 Tabea Hirzel
Project II: Biotech/Energy
Food safety
Crop protection
Biodiversity
Swiss Partner Russia
Bunge CIS LLS
Firmenich LLC - Moscow Office
Swiss Nahrin Int.
Renova Group
B端hler AG (Food, Energy)
Partner Russia
ILS Russia (Transport beverages)
State Committee RF Environment
Protection Project GEF
UNDP Europe & CIS
Zoological Institute (ZIN.ru)
Information System on Biodiversity
息 2010 Tabea Hirzel
Project III: Land politics
Rural wealth management
(UN Millenium Goal)
Strategic land politics (toll,
taxation, subsidies)
Social justice and land
politics
Partner Russia
Ascent AG
SUEK AG, SUEK Logistics (Coal)
ENRC Marketing AG (Row materials)
Interholco AG (Holz Russia-Africa)
息 2010 Tabea Hirzel
Swiss Companies I
Agrifert SA (Agronomie)
Euro Chem Trading GmbH
Fair Energy SA (Biodiesel)
MZH Trade AG (Grosshandel)
RENOVA Management AG
Silverstone SA (Agronomie)
AJB Trading AG (Stahl)
Ameropa AG (Pestizide)
Ascent Swiss Business Management AG
AsstrA Associated Traffic AG
Comexindo Trade and Investments AG
Cotecna Inspection SA (Zertifizierung)
DHL Logistics (Schweiz) AG
DOW Europe GmbH
DuPont International Operations SA
ENRC Marketing AG (Rohstoffe)
Estrade Consulting AG
Faregate AG
Ferrum AG (Abf端llmaschinen, etc.)
Fetscherin Consult AG (Botschafter)
KAGROMA GmbH (Agronomie)
Keytrade AG (Agronomie)
Kommunikation Ost-West
Kronotec AG
Matrix AG (Business Development)
Nestec SA
Neutra Railway AG
Progetra SA
Procter & Gamble International Operations
SA
Paul Reinhart AG (Baumwolle)
Rhenus Alpina AG (Logistik)
RUScenter GmbH
SGS Soci辿t辿 G辿n辿ral
Sperrag AG (Sperrholz)
息 2010 Tabea Hirzel
Swiss Companies II
Swiss Holdings
Swiss Russian Forum Foundation
Strategic Expansion
Syngenta International AG Technomic
Consultants SA (Agronomie)
Transclear SA
Transrail Holding SA
Transammonia AG (Chemie/Agro)
United Grain (Suisse) SA
Venture Russia Ltd.
Villiger S旦hne AG
JTI International
Vostok-Zapad Group Ltd.
Weitnauer Distribution Ltd. (Marketing)
Widmer & Pagani AG (Lebensmittel)
W. K端ndig & Cie. AG
息 2010 Tabea Hirzel

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Trade & negotiations: Russian agribusiness and Biotech Markets

  • 1. Trade & Negotiations Russian Agribusiness and Biotech Markets Tabea Hirzel, MBA
  • 2. Rural people the critical edge Are sedentary (vs. nomadic) Stabilit & property vs. Flexibility & knowledge Their resources come from the land They produce for global cities 息 2010 Tabea Hirzel
  • 3. Glocal markets Agribusiness is bound to local land and rural societies Agribusiness is affecting a global environment (water, energy, air) Local society Environ- ment Geopolitics Agribusiness today is export oriented global logistics and geopolitics 息 2010 Tabea Hirzel
  • 4. Main areas Water management Food management Wood management Energy management Land use Water Food Wood Energy 息 2010 Tabea Hirzel
  • 5. Water management Natural salt and sweet water deposits Rainfall and forestation Water harvesting and oasification Subsoil and mining 息 2010 Tabea Hirzel
  • 6. Food management Food safety Sustainable land development Rural development and poverty Logistics, Food politics Biodiesel 息 2010 Tabea Hirzel
  • 7. Wood management Timberland Permaculture Energy, Biodiesel Environmental safety (fire, CO2, building) 息 2010 Tabea Hirzel
  • 9. Geographic focus China: sourcing Europe/Russia: technology transfer and trade exchange Europe/Russia: consumers Russia: logistics Europe: investment FWE Triangle: Russia-Brasil-Africa 息 2010 Tabea Hirzel
  • 10. Geopolitics (Stakeholders) Local governments WTO Inofficial economy Rural communities 息 2010 Tabea Hirzel
  • 11. Tabea Hirzel a divergent thinker a bridge maker (west-east, city-rural) a multi-cultural background biotech, chemistry, agronomics expertise sociopolitics & geopolitics 息 2010 Tabea Hirzel
  • 12. Project I: Food Russia Knowledge transfer wineries and beverage market (management, production, logistics, distribution) Branding FMCG Strategic market development Rural development Swiss Partners Russia Nestl辿 Rossiya LLC Remma-2000 Ltd. (Cheese) Emerson Process Management Russia Elopack (packing) Panalpina (Transport) Wine importers OOO International Winery Trading House (http://www.mmvz.ru) Luding (www.luding.ru) Simple Wine Vintorg Aquavita Russia (www.aquavita.su) Feravino Ltd. Baguieri Wine Sivi Pinot Istok Vinska Klet Goriska Brda. Imperia Wine Marin Express LVMH Mo谷t Hennessy Luis Vuitton SA Firma S2 Bodegas Valdepablo-Neva Arist Group 息 2010 Tabea Hirzel
  • 13. Project II: Biotech/Energy Food safety Crop protection Biodiversity Swiss Partner Russia Bunge CIS LLS Firmenich LLC - Moscow Office Swiss Nahrin Int. Renova Group B端hler AG (Food, Energy) Partner Russia ILS Russia (Transport beverages) State Committee RF Environment Protection Project GEF UNDP Europe & CIS Zoological Institute (ZIN.ru) Information System on Biodiversity 息 2010 Tabea Hirzel
  • 14. Project III: Land politics Rural wealth management (UN Millenium Goal) Strategic land politics (toll, taxation, subsidies) Social justice and land politics Partner Russia Ascent AG SUEK AG, SUEK Logistics (Coal) ENRC Marketing AG (Row materials) Interholco AG (Holz Russia-Africa) 息 2010 Tabea Hirzel
  • 15. Swiss Companies I Agrifert SA (Agronomie) Euro Chem Trading GmbH Fair Energy SA (Biodiesel) MZH Trade AG (Grosshandel) RENOVA Management AG Silverstone SA (Agronomie) AJB Trading AG (Stahl) Ameropa AG (Pestizide) Ascent Swiss Business Management AG AsstrA Associated Traffic AG Comexindo Trade and Investments AG Cotecna Inspection SA (Zertifizierung) DHL Logistics (Schweiz) AG DOW Europe GmbH DuPont International Operations SA ENRC Marketing AG (Rohstoffe) Estrade Consulting AG Faregate AG Ferrum AG (Abf端llmaschinen, etc.) Fetscherin Consult AG (Botschafter) KAGROMA GmbH (Agronomie) Keytrade AG (Agronomie) Kommunikation Ost-West Kronotec AG Matrix AG (Business Development) Nestec SA Neutra Railway AG Progetra SA Procter & Gamble International Operations SA Paul Reinhart AG (Baumwolle) Rhenus Alpina AG (Logistik) RUScenter GmbH SGS Soci辿t辿 G辿n辿ral Sperrag AG (Sperrholz) 息 2010 Tabea Hirzel
  • 16. Swiss Companies II Swiss Holdings Swiss Russian Forum Foundation Strategic Expansion Syngenta International AG Technomic Consultants SA (Agronomie) Transclear SA Transrail Holding SA Transammonia AG (Chemie/Agro) United Grain (Suisse) SA Venture Russia Ltd. Villiger S旦hne AG JTI International Vostok-Zapad Group Ltd. Weitnauer Distribution Ltd. (Marketing) Widmer & Pagani AG (Lebensmittel) W. K端ndig & Cie. AG 息 2010 Tabea Hirzel