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Trade o’ Sports B-Plan

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Aatif Misbah
Aatif Misbah

Trade O' Sports is a fantasy sports stock market platform founded in 2011 by Aatif Ahmed Misbah and Arindam Mukherjee. The platform allows sports fans in India to buy and sell stocks of cricketers and track their performance, creating a virtual stock market experience for fans. The test phase was successful with over 500 active users spending an average of 10 minutes on the site. The founders are now seeking $50,000 in funding to hire developers and market the platform as they work to achieve their goal of 10,000 active users.

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Co-Founders Aatif Ahmed Misbah (HBS Class of 2011) Arindam Mukherjee (HBS Class of 2011) Founded: January, 2011 URL: www.tradeosports.com
Think India…think cricket crazy fans
…a fast growing online sports community in India Total Active Internet user base 63 Million • Internet penetration CAGR Active Internet Users ~ 46% 46 Million • Our target segment (18- 35yrs) is the core group 18-35 years 28 Million • Online Gaming market set to grow at CAGR ~ 36% Sports Fans • Commercialization of sports- 22 Million popularity of IPL Data Source: I-Cube 2009-’10 Report
.. And no fantasy game that gives voice to the fans USER USER USER Fantasy Sports Platform ADs The current fantasy games in the market do not have social interaction between the fans
That’s where Trade O’ Sports comes in… … Stock market for sports fans!
Stock Trading + Fantasy Sports=Trade O’ Sports Stock: S. Tendulkar Popular stock: fully Users buy/sell stock by Tendulkar hits a Market prices increase: Symbol: STE subscribed during IPO feeding in desired quantity century, thus increasing his high demand stock Issue Qty: 60K and enters the stock and offer price. Track match earnings and chances Issue Price: T$ 56.50 market to be traded on the stocks in their Sportfolio of higher dividends for the floor users holding his stock IPO issue price based on historical performance Net Worth : T$ 1486745.56 Overall Rank : 12 League Rank :2 Snapshot of a user’s Sportfolio Investments : T$ 946745.56 Cash Remaining : T$ 540000.00 Trader Level :
… A multi-sided platform, allowing sports fans to voice their opinions in an objective way … USER USER USER Trade O’ Sports Platform Affiliate Commercial Partners brands Sports Franchisees …to deliver a richer experience of a community’s engagement in a fantasy game
… which gives us some barriers to entry • Flexible platform: The concept can be extended to other sports and even Bollywood • First Mover’s advantage: – Direct network effects – Indirect network effects
And here’s how we make money… • Ad Revenue: – Number of pages/visit: ~ 8.5 pages/visit – Avg. time spent on the site : ~9mins/user – Target audience (18-35 years) is the core target for brands • Affiliates: – Users redeem their fantasy earnings for discounted products with our affiliate partners – Letters of intent from Flipkart (India’s amazon.com) and Chaupaati.in (a Future Group company) • Player analytics for targeted marketing solutions: – Data on a player’s popularity index amongst fans – Can be used by sports franchisees and commercial brands with these players as ambassadors Data Source: Trade O’ Sports test phase results (Feb 19-Apr 2)
Competitive advantage: community interaction and platform flexibility High Fan community interaction Medium Low Low Medium High Platform flexibility
…and the numbers look encouraging Key Assumptions: • Active users: 20% • Avg. pages/visit: 6 • User growth rate Months Growth 1-4 30% 5-12 50% 13-24 10% 25-36 10%
Although, what keeps us awake at night… Risks • Year round activity: ~30 weeks of cricket in a year • User retention for every season • User engagement: ~25% visited every day Mitigation Plan: – Diversify into soccer and Bollywood – Develop a micro-community model – Include casual gaming on the platform
But, the team’s passion is high… Aatif Arindam Rayman Sayantan Anirudha Mumbai Indians Kolkata Knight Punjab KXI Kolkata Knight Chennai Super supporter Riders supporter supporter Riders supporter Kings supporter Worked at P&G Worked at P&G Gold medalist & Successful start-up Coding GOD on Needs his regular Gaming & coding finalist in Physics & experience! campus at IIT dose of coding rules his life at IIT Maths Olympiad Advisors: - Prof. Janet Kraus (Entrepreneurship Unit, Harvard Business School) - Prof. Joshua Coval (Finance Unit, Harvard Business School) - Alok Kejriwal (Founder, Games2Win)
And the early users loved us… Current Status: • 547 users in test phase (World Cup season) • Feedback: 9/10 would recommend us to others • Avg. time spent on site: ~10 mins; Pages/visit: ~8 • Social engagement features in development for the IPL season Funding Requirement: • Seeking: $50,000 (12 month sustainability) • Funds to be used for: – Hiring of 2 Application developers – Product development: FB and mobile apps – Marketing
In summary, we’re here to… • Pitch for Trade O’ Sports… • A fantasy sports stock market for India as the target market. • The test phase was a success and now… • We seek funding to achieve our next milestone of getting 10,000 active users.. • And more importantly, your feedback to improve our offering.
Appendix
Consumer Survey
Our Performance • Total Registered users: 550 • Page Views: 57,577 • Pages/visit: 8.21 • Avg. time spent on the website: 10:11 mins • Visits from India: 5,923 (84% of the total visits) • Traffic from 45 cities: 82% from top 5 cities • Highest Alexa Rank: 59,000 (in 3 weeks) • FB fans: 131
P&L Key Assumptions: Months Growth Breakeven Analysis • Active users: 20% 1-4 30% Time to breakeven 24 mo. • Avg. pages/visit: 6 5-12 50% Maximum capital need $50,000 • User growth rate 13-24 10% Users to breakeven 1,000,000 25-36 10%
Profile of Co-founders Arindam Mukherjee: Currently an EC student at Harvard Business School. Worked at P&G prior to HBS, as the Operations Manager of the first Pampers production unit in India. Co-founded Green Hat Ventures, a start-up in the online education space which was voted among the top 35 Hottest Start-ups by TATA NEN in 2008. Bachelors and Masters degree in Industrial Engineering from Indian Institute of Technology Kharagpur, where he was the Vice-President of the Students’ Association. Aatif Ahmed Misbah: Currently an EC student at Harvard Business School. Prior to HBS he worked in P&G Japan as a Scientist in the Global Hair Conditioning design team. Bachelors in Chemical Engineering from Indian Institute of Technology Bombay, where he was the Institute Technical Nominee for the Students Association and was awarded Technology Citation for exceptional contribution to students community.
Product design Sportfolio: Trading Floor: Tells you the net worth, and your ranking Casual games to keep ‘em busy Your holding of stocks to trade Ticker to keep ‘em informed The top gainers/losers in a week NEW! List of all player IPO Page: stocks Traded/ IPOed Your profile for adding friends & tracking performance
Product Timeline

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Trade o’ Sports B-Plan

  • 1. Co-Founders Aatif Ahmed Misbah (HBS Class of 2011) Arindam Mukherjee (HBS Class of 2011) Founded: January, 2011 URL: www.tradeosports.com
  • 3. …a fast growing online sports community in India Total Active Internet user base 63 Million • Internet penetration CAGR Active Internet Users ~ 46% 46 Million • Our target segment (18- 35yrs) is the core group 18-35 years 28 Million • Online Gaming market set to grow at CAGR ~ 36% Sports Fans • Commercialization of sports- 22 Million popularity of IPL Data Source: I-Cube 2009-’10 Report
  • 4. .. And no fantasy game that gives voice to the fans USER USER USER Fantasy Sports Platform ADs The current fantasy games in the market do not have social interaction between the fans
  • 5. That’s where Trade O’ Sports comes in… … Stock market for sports fans!
  • 6. Stock Trading + Fantasy Sports=Trade O’ Sports Stock: S. Tendulkar Popular stock: fully Users buy/sell stock by Tendulkar hits a Market prices increase: Symbol: STE subscribed during IPO feeding in desired quantity century, thus increasing his high demand stock Issue Qty: 60K and enters the stock and offer price. Track match earnings and chances Issue Price: T$ 56.50 market to be traded on the stocks in their Sportfolio of higher dividends for the floor users holding his stock IPO issue price based on historical performance Net Worth : T$ 1486745.56 Overall Rank : 12 League Rank :2 Snapshot of a user’s Sportfolio Investments : T$ 946745.56 Cash Remaining : T$ 540000.00 Trader Level :
  • 7. … A multi-sided platform, allowing sports fans to voice their opinions in an objective way … USER USER USER Trade O’ Sports Platform Affiliate Commercial Partners brands Sports Franchisees …to deliver a richer experience of a community’s engagement in a fantasy game
  • 8. … which gives us some barriers to entry • Flexible platform: The concept can be extended to other sports and even Bollywood • First Mover’s advantage: – Direct network effects – Indirect network effects
  • 9. And here’s how we make money… • Ad Revenue: – Number of pages/visit: ~ 8.5 pages/visit – Avg. time spent on the site : ~9mins/user – Target audience (18-35 years) is the core target for brands • Affiliates: – Users redeem their fantasy earnings for discounted products with our affiliate partners – Letters of intent from Flipkart (India’s amazon.com) and Chaupaati.in (a Future Group company) • Player analytics for targeted marketing solutions: – Data on a player’s popularity index amongst fans – Can be used by sports franchisees and commercial brands with these players as ambassadors Data Source: Trade O’ Sports test phase results (Feb 19-Apr 2)
  • 10. Competitive advantage: community interaction and platform flexibility High Fan community interaction Medium Low Low Medium High Platform flexibility
  • 11. …and the numbers look encouraging Key Assumptions: • Active users: 20% • Avg. pages/visit: 6 • User growth rate Months Growth 1-4 30% 5-12 50% 13-24 10% 25-36 10%
  • 12. Although, what keeps us awake at night… Risks • Year round activity: ~30 weeks of cricket in a year • User retention for every season • User engagement: ~25% visited every day Mitigation Plan: – Diversify into soccer and Bollywood – Develop a micro-community model – Include casual gaming on the platform
  • 13. But, the team’s passion is high… Aatif Arindam Rayman Sayantan Anirudha Mumbai Indians Kolkata Knight Punjab KXI Kolkata Knight Chennai Super supporter Riders supporter supporter Riders supporter Kings supporter Worked at P&G Worked at P&G Gold medalist & Successful start-up Coding GOD on Needs his regular Gaming & coding finalist in Physics & experience! campus at IIT dose of coding rules his life at IIT Maths Olympiad Advisors: - Prof. Janet Kraus (Entrepreneurship Unit, Harvard Business School) - Prof. Joshua Coval (Finance Unit, Harvard Business School) - Alok Kejriwal (Founder, Games2Win)
  • 14. And the early users loved us… Current Status: • 547 users in test phase (World Cup season) • Feedback: 9/10 would recommend us to others • Avg. time spent on site: ~10 mins; Pages/visit: ~8 • Social engagement features in development for the IPL season Funding Requirement: • Seeking: $50,000 (12 month sustainability) • Funds to be used for: – Hiring of 2 Application developers – Product development: FB and mobile apps – Marketing
  • 15. In summary, we’re here to… • Pitch for Trade O’ Sports… • A fantasy sports stock market for India as the target market. • The test phase was a success and now… • We seek funding to achieve our next milestone of getting 10,000 active users.. • And more importantly, your feedback to improve our offering.
  • 18. Our Performance • Total Registered users: 550 • Page Views: 57,577 • Pages/visit: 8.21 • Avg. time spent on the website: 10:11 mins • Visits from India: 5,923 (84% of the total visits) • Traffic from 45 cities: 82% from top 5 cities • Highest Alexa Rank: 59,000 (in 3 weeks) • FB fans: 131
  • 19. P&L Key Assumptions: Months Growth Breakeven Analysis • Active users: 20% 1-4 30% Time to breakeven 24 mo. • Avg. pages/visit: 6 5-12 50% Maximum capital need $50,000 • User growth rate 13-24 10% Users to breakeven 1,000,000 25-36 10%
  • 20. Profile of Co-founders Arindam Mukherjee: Currently an EC student at Harvard Business School. Worked at P&G prior to HBS, as the Operations Manager of the first Pampers production unit in India. Co-founded Green Hat Ventures, a start-up in the online education space which was voted among the top 35 Hottest Start-ups by TATA NEN in 2008. Bachelors and Masters degree in Industrial Engineering from Indian Institute of Technology Kharagpur, where he was the Vice-President of the Students’ Association. Aatif Ahmed Misbah: Currently an EC student at Harvard Business School. Prior to HBS he worked in P&G Japan as a Scientist in the Global Hair Conditioning design team. Bachelors in Chemical Engineering from Indian Institute of Technology Bombay, where he was the Institute Technical Nominee for the Students Association and was awarded Technology Citation for exceptional contribution to students community.
  • 21. Product design Sportfolio: Trading Floor: Tells you the net worth, and your ranking Casual games to keep ‘em busy Your holding of stocks to trade Ticker to keep ‘em informed The top gainers/losers in a week NEW! List of all player IPO Page: stocks Traded/ IPOed Your profile for adding friends & tracking performance

Editor's Notes

  • #3: Ardent sports and fantasy sports fansCurrently sports in India is very one-sided with no medium for fans to voice their opinion. And every fan has an opinion!Came in play during the IPL auction when the fans were left groaning after no team picking a cricket legend who was also the 4th highest run getter in last season!This sparked us into thinking for a market for sports fans – and that’s when Trade O’ Sports was bornWe are trying to democratize the fantasy gaming industry by making it more interactive and more social!
  • #5: Current Market Problem: Current fantasy sports market in India is like a black box – with one-sided user interaction with the platform.
  • #8: Current Market Problem: Current fantasy sports market in India is like a black box – with one-sided user interaction with the platform.