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Traditional Marketing v/s Digital Marketing

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Viral Tailor

when you got confused between choosing traditional marketing strategy or digital marketing strategy this points will help you out...

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DIGITAL MARKETING V/S TRADITIONAL MARKETING
? Marketing is that aspect of business that you can never ignore when it comes to your business. A wise businessman will set aside a separate budget for the marketing alone. The problem is, we live in the generation where a huge part of the population does transactions only online while another chunk does not yet know how to use the internet. So the traditional vs. digital marketing decision becomes difficult.
? With the traditional vs. digital marketing debate going on, let us figure out what is most suitable for the marketing and promotion of your business. Digital vs. Traditional Marketing could seem like a tough decision to make but these pointers will help you make up your mind. How to choose between Traditional Marketing & Digital Marketing ? Lets check it out one by one¡­
WHAT IS TRADITIONAL MARKETING? ? Traditional marketing is the conventional modes of marketing that have been used since the beginning of marketing and advertisements. This includes: ? Television. ? Newspaper. ? Radio. ? Flyers and billboards by the roads and highways. ? Ads in related weekly magazines.
WHAT IS DIGITAL MARKETING? ? Digital or online marketing is the marketing mode of the global village. It is only obvious that the era of the internet will have its influence in every realm of life. ? Digital marketing includes platforms like¡­ ? Search Engine Optimization (SEO) ? Social media like Facebook, Twitter, or Instagram. ? Business networking sites like LinkedIn. ? Promotional ads via emails. ? Paid pop ups. ? Blogs ? Click bait links for viral content.
Traditional Marketing v/s Digital Marketing
TRADITIONAL MARKETING ? News paper, T.V Ads, Radio Ads are highly costly, where you have to paid on basis on allotted slots or per Colom rate. ? There is a budget limitation for it after certain stage. ? Ads in News Paper, T.V & Radio comes with limited duration. ? With traditional marketing, you have to wait for weeks, sometimes even months before the boosts start to turn up. ? Digital marketing is budget friendly as even new entrepreneurs can afford. ? You can plan your systematic long term (1month to 1 year) marketing strategy that saved up money. ? You can see everything in real time including: - Number of visitors. - Most active time of the day. - Conversion rates. - Bounce rates. DIGITAL MARKETING ADVERTISEMENT COST & REAL TIME RESULT
TRADITIONAL MARKETING ? limited space and frequency of advertisements with Traditional Marketing. ? you can¡¯t claim that a television ad or an advertisement on every newspaper in town is going to cover the majority of the population. Any means of traditional advertisement is limited to a certain locality. ? A well maintained website with quality content targeting the needs and adding value to your target audience can provide significant value and lead generation opportunities. The same can be said for utilizing social media channels and personalized email marketing. ? Whereas online advertisement reaches out to the entire world so you are missing out on nothing. DIGITAL MARKETING PRODUCT IMAGE, DEVELOPMENT & EXPOSER
TRADITIONAL MARKETING ? People buying the newspaper for News & updates do not buy it for the ads in it. People listen to the radio for Music and the weather forecast. People buying magazines for contents & Information in it which does not include the ads. So many times it happened that traditional advertising goes ignored. In case of Digital Marketing you can choose whether you want to see it or not. It is not shoved into your face, apart from the annoying popup ads of course. You can choose to ignore that email as long as you want. You can choose to opt out of social media discussions on a particular brand page. You can also target interested audience as the social networking sites keep a tab on what you look for on the internet DIGITAL MARKETING PEOPLE¡¯S MINDSET & CHOICE
TRADITIONAL MARKETING ? In Traditional Marketing, you cannot really interact with your target audience. You need to wait out for the responses to come then you can plan your next step. This is a long and tedious process. ? Digital Marketing allows you to engage your audience in real time. You can chat and discuss a lot about your brand or Company with the actual audience immediately. Yes, this demands more engagement from your side too. You need to be prepared to invest that much time or a public relations team into the marketing budget. DIGITAL MARKETING AUDIENCE ENGAGEMENT
TRADITIONAL MARKETING ? With traditional marketing, you cannot really interact with your target audience. You need to wait out for the responses to come in before then you can plan your next step. This is a long and tedious process. ? Traditional statistics would be too late to make any concrete strategy refinement on time. ? But there are some advantage as well¡­ Target Local Audience Things are tangible and securable (Ex ¨C Materials, Brochure etc.. ) More personal - Real and personal approaches make people want to take something more seriously. Simpler process ? With Digital Marketing you instantly know what is working for you and what isn¡¯t via Google Analytics. You can measure the inbound traffic, bounce rate, conversion rate, profit, and the general trend of interested audience, all in real time. ? getting results and the analytics in real time is to be able to catch up in real time. When you know how things are going down, you will have a chance to improve them from bad to good and good to better. DIGITAL MARKETING ANALYTICS & REFINEMENT
Traditional marketing v/s Digital Marketing is always a subject to Debate . Both are good in their own Perspective way when it comes to make your Marketing Strategy ¡­ only thing you need to keep in mind is your strategy is very much depend upon¡­your product, your market place, price & policy, nature of business etc. ¡° The essence of strategy is choosing what not to do, Choose your strategy Smartly¡­ ¡° - Prof Michael Porter
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Traditional Marketing v/s Digital Marketing

  • 1. DIGITAL MARKETING V/S TRADITIONAL MARKETING
  • 2. ? Marketing is that aspect of business that you can never ignore when it comes to your business. A wise businessman will set aside a separate budget for the marketing alone. The problem is, we live in the generation where a huge part of the population does transactions only online while another chunk does not yet know how to use the internet. So the traditional vs. digital marketing decision becomes difficult.
  • 3. ? With the traditional vs. digital marketing debate going on, let us figure out what is most suitable for the marketing and promotion of your business. Digital vs. Traditional Marketing could seem like a tough decision to make but these pointers will help you make up your mind. How to choose between Traditional Marketing & Digital Marketing ? Lets check it out one by one¡­
  • 4. WHAT IS TRADITIONAL MARKETING? ? Traditional marketing is the conventional modes of marketing that have been used since the beginning of marketing and advertisements. This includes: ? Television. ? Newspaper. ? Radio. ? Flyers and billboards by the roads and highways. ? Ads in related weekly magazines.
  • 5. WHAT IS DIGITAL MARKETING? ? Digital or online marketing is the marketing mode of the global village. It is only obvious that the era of the internet will have its influence in every realm of life. ? Digital marketing includes platforms like¡­ ? Search Engine Optimization (SEO) ? Social media like Facebook, Twitter, or Instagram. ? Business networking sites like LinkedIn. ? Promotional ads via emails. ? Paid pop ups. ? Blogs ? Click bait links for viral content.
  • 7. TRADITIONAL MARKETING ? News paper, T.V Ads, Radio Ads are highly costly, where you have to paid on basis on allotted slots or per Colom rate. ? There is a budget limitation for it after certain stage. ? Ads in News Paper, T.V & Radio comes with limited duration. ? With traditional marketing, you have to wait for weeks, sometimes even months before the boosts start to turn up. ? Digital marketing is budget friendly as even new entrepreneurs can afford. ? You can plan your systematic long term (1month to 1 year) marketing strategy that saved up money. ? You can see everything in real time including: - Number of visitors. - Most active time of the day. - Conversion rates. - Bounce rates. DIGITAL MARKETING ADVERTISEMENT COST & REAL TIME RESULT
  • 8. TRADITIONAL MARKETING ? limited space and frequency of advertisements with Traditional Marketing. ? you can¡¯t claim that a television ad or an advertisement on every newspaper in town is going to cover the majority of the population. Any means of traditional advertisement is limited to a certain locality. ? A well maintained website with quality content targeting the needs and adding value to your target audience can provide significant value and lead generation opportunities. The same can be said for utilizing social media channels and personalized email marketing. ? Whereas online advertisement reaches out to the entire world so you are missing out on nothing. DIGITAL MARKETING PRODUCT IMAGE, DEVELOPMENT & EXPOSER
  • 9. TRADITIONAL MARKETING ? People buying the newspaper for News & updates do not buy it for the ads in it. People listen to the radio for Music and the weather forecast. People buying magazines for contents & Information in it which does not include the ads. So many times it happened that traditional advertising goes ignored. In case of Digital Marketing you can choose whether you want to see it or not. It is not shoved into your face, apart from the annoying popup ads of course. You can choose to ignore that email as long as you want. You can choose to opt out of social media discussions on a particular brand page. You can also target interested audience as the social networking sites keep a tab on what you look for on the internet DIGITAL MARKETING PEOPLE¡¯S MINDSET & CHOICE
  • 10. TRADITIONAL MARKETING ? In Traditional Marketing, you cannot really interact with your target audience. You need to wait out for the responses to come then you can plan your next step. This is a long and tedious process. ? Digital Marketing allows you to engage your audience in real time. You can chat and discuss a lot about your brand or Company with the actual audience immediately. Yes, this demands more engagement from your side too. You need to be prepared to invest that much time or a public relations team into the marketing budget. DIGITAL MARKETING AUDIENCE ENGAGEMENT
  • 11. TRADITIONAL MARKETING ? With traditional marketing, you cannot really interact with your target audience. You need to wait out for the responses to come in before then you can plan your next step. This is a long and tedious process. ? Traditional statistics would be too late to make any concrete strategy refinement on time. ? But there are some advantage as well¡­ Target Local Audience Things are tangible and securable (Ex ¨C Materials, Brochure etc.. ) More personal - Real and personal approaches make people want to take something more seriously. Simpler process ? With Digital Marketing you instantly know what is working for you and what isn¡¯t via Google Analytics. You can measure the inbound traffic, bounce rate, conversion rate, profit, and the general trend of interested audience, all in real time. ? getting results and the analytics in real time is to be able to catch up in real time. When you know how things are going down, you will have a chance to improve them from bad to good and good to better. DIGITAL MARKETING ANALYTICS & REFINEMENT
  • 12. Traditional marketing v/s Digital Marketing is always a subject to Debate . Both are good in their own Perspective way when it comes to make your Marketing Strategy ¡­ only thing you need to keep in mind is your strategy is very much depend upon¡­your product, your market place, price & policy, nature of business etc. ¡° The essence of strategy is choosing what not to do, Choose your strategy Smartly¡­ ¡° - Prof Michael Porter