2016.gada beigs veidot prezentcija par to, vai Donalda Trampa uzvara ASV prezidenta vl邸ans bija likumsakar朝ba vai nejau邸朝ba, vai abu kombincija. Prezentcija nepretend uz akadmisku raksturu :-), t ietver subjekt朝vas atzias un ir tapusi tikai personiskas intereses par politiku un komunikciju d勅. Materils ir prezentts da転dm auditorijm. Taj netiek analizta citviet pla邸i aprakst朝t un pt朝t digitls komunikcijas un digitl mrketinga loma, kuru prasm朝gi 朝stenoja Trampa priek邸vl邸anu kampaas meistari.
8. KPC?
Dusmas un nogurums
Neuztic邸ans
Iedomt dz朝ves l朝mea pasliktin邸ans: darba spks vs elite
Bailes par darba vietu zaud邸anu
Cilvciskas komunikcijas tr笛kums
13. 77% of the electorate are women, people of color,
young adults under 35 and Trump cant win a
majority of any of them!
16. At the end of the summer, FiveThirtyEight identified
that Clintons lead over Trump was wider in telephone
surveys but couldnt be sure why.
TAU KAUT KAS NETIKA PAMAN暢TS..
17. SOCILS NORMAS UN KAUNS
Trampa atbalst朝tji nebija gatavi atz朝ties, ka balsos par Trampu
socils normas
ba転as netikt atgr笛stam no savas socils grupas, jo 朝pa邸i jaunie邸u vid笛
https://www.scientificamerican.com/article/voter-embarrassment-about-trump-support-may-have-messed-up-poll-
predictions/?WT.mc_id=SA_TW_MB_NEWS
24. DZ暢VE BURBUL暢
Socilo t朝klu kopienas ar l朝dz朝gi domjo邸iem
Vienpusjas informcijas aprite
rpus sava burbu勅a negribam/nogurstam skaidrot mums
pa邸iem it k saprotamas lietas
..bet varb笛t skaidrojam nepareizi?
35. Tramps negat朝vo publicitti izmanto jau kop邸
1990.gada
T ir via z朝mola sastvda勅u
Neticama konsekvence, tan朝 pat laik
saglabjot autentiskumu
Kampaas komanda to izmantoja k ieroci
NEGAT暢V PUBLICITTE K FIRMAS Z暢ME
36. Good news is Melanias speech got more publicity than
any in the history of politics... especially if you believe that
all press is good press!
40. Trump had narrow victories in three key states. He won Michigan by
10,704 votes, Wisconsin by 22,177 votes and Pennsylvania by 46,435
votes.
So if 39,659 voters in those states had switched
their votes, 46 electoral votes would have
flipped to Clinton and she would have won
278-260.
54. KOPATBILD暢BA PAR MEDIJU KVALITTI
UN PRAT暢BU
Zias raksta cilvki
Biznesa lmumus medijos pieem cilvki
Mjas lapas programm, att朝sta, darb朝bas tajs ierobe転o
cilvki
Mediju prat朝ba - jau no agras brn朝bas
Izlasi, pirms prs笛ti
Prbaudi faktus
Informcijas avota prbaude
Raksta tap邸anas laiks
Google it!
55. PIRMIE PRECEDENTI
Facebook jau paziojis, ka:
uzlabos algoritmus, kuri identific maldino邸u saturu,
atvieglos iespjas pa邸iem lietotjiem nord朝t uz 邸du saturu,
dos iespju pievienot br朝dinjumus par nepatiesu informciju,
nemakss viltus ziu ra転otjiem par klik邸跳iem.
reklmas naudu dezinformatoriem atslg邸ot ar朝 Google.