Trans World Ent Corp Strategy
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The document outlines a presentation by G. Anthony Gomez and Chris Johnston for Trans World Entertainment Corp. It discusses TWEC's strengths and declining physical product sales. It proposes an "Entertainment For Everyone Campaign" to partner with local charities, schools and increase store traffic and sales. A 3-year marketing strategy is presented that would hire a campaign director, train employees, partner with local causes in test regions and expand the program over 3 years. Progress will be evaluated quarterly through employee, customer and charity surveys. The goal is to give customers opportunities to join TWEC's cause of providing everything entertainment to everyone.
Trans World Ent Corp Strategy
- 1. The Red Speakers G. Anthony Gomez and Chris Johnston Wednesday, December 11, 13
- 2. Trans World Entertainment Corp. http://www.progroup.net/Portals/0/images/twe/twe%20logo.jpg Wednesday, December 11, 13
- 3. Our Goal Our Cause Our Mission Wednesday, December 11, 13
- 5. Strengths Most competition has been absorbed into twec Continues to cut costs and stay profitable Stays innovative and competitive in providing Customers with Entertainment BackStage Pass Membership Wednesday, December 11, 13 LocalEyez http://designlab164.>iles.wordpress.com/2012/03/fyelogo.jpg
- 6. TWEC 5 3.75 2.5 1.25 0 2011 Wednesday, December 11, 13 2012 2013 1 Quarter
- 7. Physical Product Sales continue to Decline Wednesday, December 11, 13
- 8. How Can we turn this around? Wednesday, December 11, 13
- 9. Give customers the opportunity to JOIN our Cause Wednesday, December 11, 13
- 11. Local Stores Local Charities Local Schools = Increased Product Value Increased Service Value Increase Store Traffic Wednesday, December 11, 13
- 12. $$$? Wednesday, December 11, 13
- 13. Its All About The Buzz Wednesday, December 11, 13
- 14. We give Customers the Opportunity to Give Free Advertising, Publicity, Marketing Wednesday, December 11, 13
- 15. Total Current Assets 2% 45% 52% 1% Cash and Cash Equivalents Short- Term Investments Net Receivables Inventory Other Current Assets Wednesday, December 11, 13
- 16. IA ED M SO CI AL F O D R O W TH U O M MARKETING STRATEGY S Wednesday, December 11, 13 R YE FL PRESS RELEA SE
- 17. Hire/Train Campaign Director Train existing Regional Managers & employees in Test Regions Each region chooses a charity/cause to partner with for that quarter Roll out Campaign for 3 months Quarterly Process Evaluations Every New Quarter = New Charity/Cause 2 new regions added every year for the next 3 years that repeats this same process. Wednesday, December 11, 13
- 18. 3 Year Strategy Total Expenses 80000 60000 40000 20000 0 Banners Wednesday, December 11, 13 Uniforms Salary Traveling Allowances Radio Ads
- 19. Quarterly Evaluations Through Surveys Employee Surveys Customer Surveys Charity/Organization Surveys Wednesday, December 11, 13
- 21. Give customers the opportunity to JOIN our Cause Wednesday, December 11, 13
- 22. Trans World Entertainment Corp. http://www.progroup.net/Portals/0/images/twe/twe%20logo.jpg Wednesday, December 11, 13
- 23. The Red Speakers G. Anthony Gomez and Chris Johnston Wednesday, December 11, 13