ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo

Transforming Detroit An Interactive Campaign

•
•
Khaliph Young
Khaliph Young

Mayor Dave Bing needed to showcase the accomplishments under his administration and transform Detroit's identity. The first steps were to create a logo representing movement and transformation, and make a dedicated "Transforming Detroit" page on the city's website. Videos and social media were also used to spread information about Bing's accomplishments and stories of positive change from everyday Detroiters.

1 of 10
Download to read offline
Transforming Detroit An Interactive Campaign
Mayor Dave Bing needed an identity and location to show the accomplishment achieved under his administration as he began to lay the foundation for the transformation of Detroit. The first step was to create a logo that showed movement and transformation.
The next step was to create logo space on the city website making the Transforming Detroit page and content easy to find.
Working within the design limitation of the city website, we wanted the page to match the Transforming Detroit brand and visual style.
We created a series of stylized 30 and 60 second spots covering key areas of Mayor Bings accomplishments .
We also created short YouTube videos of everyday Detroiters explaining the positive transformations they see in Detroit.
To add more interactivity to the Transforming Detroit page we included a Storify feed, a Facebook like button and a downloadable PDF file of the Transforming Detroit book.
With so many websites and bloggers writing about Detroit, we asked them to place the Transforming Detroit logo on their sites to unite everyone and show their support.
We added the Transforming Detroit design to Mayor Bings Twitter page and created a Youtube playlist of the videos that can be posted and shared.
Transforming Detroit An Interactive Campaign

More Related Content

Transforming Detroit An Interactive Campaign

  • 2. Mayor Dave Bing needed an identity and location to show the accomplishment achieved under his administration as he began to lay the foundation for the transformation of Detroit. The first step was to create a logo that showed movement and transformation.
  • 3. The next step was to create logo space on the city website making the Transforming Detroit page and content easy to find.
  • 4. Working within the design limitation of the city website, we wanted the page to match the Transforming Detroit brand and visual style.
  • 5. We created a series of stylized 30 and 60 second spots covering key areas of Mayor Bings accomplishments .
  • 6. We also created short YouTube videos of everyday Detroiters explaining the positive transformations they see in Detroit.
  • 7. To add more interactivity to the Transforming Detroit page we included a Storify feed, a Facebook like button and a downloadable PDF file of the Transforming Detroit book.
  • 8. With so many websites and bloggers writing about Detroit, we asked them to place the Transforming Detroit logo on their sites to unite everyone and show their support.
  • 9. We added the Transforming Detroit design to Mayor Bings Twitter page and created a Youtube playlist of the videos that can be posted and shared.