Transforming Healthcare Marketing: Essential Digital Marketing Strategies
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In todays digital age, healthcare providers face increasing competition and a more informed patient base. Gone are the days when healthcare marketing was solely about referrals and word-of-mouth. Now, hospitals, clinics, and individual practitioners must adopt sophisticated digital marketing strategies also to attract and retain patients. Digital marketing has proven to be a vital tool in healthcare, enabling providers to increase visibility, enhance patient engagement, and build strong reputations. This article will explore how digital marketing for doctors and hospitals has become essential, examining the role of a specialised healthcare digital marketing agency in this transformation.
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Looking for the best sexologists in Delhi? Discover the top 5 experts in sexual health for 2025, specializing in erectile dysfunction, premature ejaculation, low libido, and holistic treatments. Get expert guidance and personalized care today!
Diseases of Cardiovascular system .docx
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DISORDERS OF CARDIOVASCULAR SYSTEM
HYPERTENSION
1. Hypertension is defined as persistently elevated arterial blood pressure (BP).
2. Hypertension, also known as high blood pressure, is a chronic medical condition in which the force of blood against the artery walls is consistently too high, increasing the risk of heart disease, stroke, and other health complications.
3. WHO Definition of Hypertension
a. According to the World Health Organization (WHO), hypertension is defined as:
Systolic Blood Pressure (SBP) 140 mmHg
Diastolic Blood Pressure (DBP) 90 mmHg
b. Based on repeated measurements under standardized conditions.
Risk factors
Obesity A sedentary lifestyle
Diabetes mellitus High intakes of salt or alcohol
Family history Stress
Cigarette smoking Low birth weight
Hypertension is described as essential (primary, idiopathic) or secondary to other diseases.
Irrespective of the cause, hypertension commonly affects the kidneys.
Essential hypertension
1. A condition of persistently elevated blood pressure without a known secondary cause, often associated with genetic predisposition and lifestyle factors.
Benign (chronic) hypertension
1. The rise in blood pressure is usually slight to moderate and continues to rise slowly over many years.
2. Sometimes complications, such as heart failure, cerebrovascular accident or myocardial infarction are the first indication of hypertension, but often the condition is symptomless and is only discovered during a routine examination.
Malignant (accelerated) hypertension
1. This is a rapid and aggressive acceleration of hypertensive disease.
2. Diastolic pressure in excess of 120 mmHg is common.
3. The effects are serious and quickly become apparent, e.g. haemorrhages into the retina, papilloedema (oedema around the optic disc), encephalopathy (cerebral oedema) and progressive renal disease, leading to cardiac failure.
Secondary hypertension
Hypertension resulting from other diseases accounts for 5% of all cases.
I. Kidney disease
Raised blood pressure is a complication of many kidney diseases. In kidney disease, there is salt and water retention, sometimes with excessive renin activity.
II. Endocrine disorders
a) Adrenal cortex
Secretion of excess aldosterone and cortisol stimulates the retention of excess sodium and water by the kidneys, raising the blood volume and pressure.
b) Adrenal medulla
Secretion of excess adrenaline (epinephrine) and noradrenaline (norepinephrine) raises blood pressure, e.g. phaeochromocytoma .
III. Stricture of the aorta
Hypertension develops in branching arteries proximal to the site of a stricture, e.g congenital
coarctation.
IV. Drug treatment
Hypertension may be a side-effect of some drugs, e.g. corticosteroids and oral contraceptives.
Effects and complications of hypertension
The effects of long-standing and progressively rising blood pressure are serious.
Hypertension predisposes to atherosclerosis and has specific effects on particular organs.
Heart
community mental health nursing (CMHN).pptx
community mental health nursing (CMHN).pptxshailendranakum58
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Community mental health nursing is a field of nursing that focuses on promoting mental health and treating mental illness in communities.LIVER FUNCTION TEST CBME UG PRACTICLAS AND CHARTS.pptx
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LIVER FUNCTION TEST CBME UG PRACTICLAS AND CHARTSMALARIA - Pharm D III year Therap .pptx
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Malaria is a life-threatening disease. Its typically transmitted through the bite of an infected Anopheles mosquito. Infected mosquitoes carry the Plasmodium parasite. When this mosquito bites you, the parasite is released into your blood stream.
Phylum : Protozoa
Subphylum : Apicomplexa (Sporozoa)
Class : Telosporea
Genus : Plasmodium
Species : vivax
Plasmodium is one of the most harmful parasites of man.
It is a digenetic, intracellular parasite that lives in the liver cells and RBC of man. (It is extracellular in mosquito).
Its primary host is the female Anopheles mosquito and the secondary host is man. Reservoir host is monkey.
The infective stage is sickle shaped sporozoite and the mode of infection is inoculation.
Four species of Plasmodium cause four types of malaria in man.
They are
i) Plasmodium vivax benign tertian malaria
ii) Plasmodium falciparum malignant tertian malaria
iii) Plasmodium ovale mild tertian malaria
iv) Plasmodium malariae quartan malaria
Of all these four species, Plasmodium vivax is the most common and most widely distributed malaria parasite.
OBJECTIVES AND USE OF ANTIMALARIAL DRUGS
The aims of using drugs in relation to malarial infection are:
(i) To prevent clinical attack of malaria (prophylactic).
(ii) To treat clinical attack of malaria (clinical curative).
(iii) To completely eradicate the parasite from the patients body (radical curative).
(iv) To cutdown human-to-mosquito transmission (gametocidal).
These are achieved by attacking the parasite at its various stages of life cycle in the human host .
Antimalarials that act on erythrocytic schizogony are called erythrocytic schizontocides
Antimalarials that act on pre erythrocytic as well as exoerythrocytic (P. vivax) stages in liver are called tissue schizontocides,
Antimalarials which kill gametocytes in blood are called gametocides.
Severe and complicated falciparum malaria
This includes P. falciparum infection attended by any one or more of
Hyperparasitaemia,
Hyperpyrexia,
Fluid and electrolyte imbalance,
Acidosis,
Hypoglycaemia,
Prostration,
Cardiovascular collapse,
Jaundice,
Severe anaemia,
Spontaneous bleeding,
Pulmonary edema,
Haemoglobinuria,
Black water fever,
Renal failure
Cerebral malaria.
Artesunate: 2.4 mg/kg i.v. or i.m., followed by 2.4 mg/kg after 12 and 24 hours, and then once daily for 7 days. Switchover to 3 day oral ACT in between whenever the patient can take and tolerate oral medication.
or
Artemether: 3.2 mg/kg i.m. on the 1st day, followed by 1.6 mg/kg daily for 7 days. Switchover to 3 day oral ACT in between whenever the patient is able to take oral medication.
or
Arteether: 3.2 mg/kg i.m. on the 1st day, followed by 1.6 mg/kg daily for the next 4 days. Switchover to 3 day oral ACT inbetween whenever the patient is able to take oral medication.
or
Quinine diHCI: 20 mg/kg (loading dose) diluted in 10 ml/kg 5% dextrose/dextrose-saline and infused i.v. over 4 hours, followed by 10 mg/kg.Tran Quoc Bao: The Visionary Healthcare Leader Redefining Industry Standards
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Tran Quoc Bao is a name that resonates powerfully within the healthcare industry, known not only for his leadership but also for his ability to harness the power of social media to drive change. As the Best and Most Influential Healthcare Leader in Vietnam, Baos career is a testament to the idea that innovation and compassion can coexist in the healthcare sector, creating lasting impact for both businesses and patients alike.
With a Social Selling Index (SSI) of 60 on LinkedIn, Bao demonstrates a mastery of digital engagement that sets him apart in an industry often slow to adopt change. His score, a reflection of his strong personal brand, is not just about numbersit represents a deeper commitment to connecting with others, building meaningful relationships, and leveraging those relationships to drive real-world results. In an age where online networking is key to success, Bao has made social selling a cornerstone of his leadership approach.
His journey began with a passion for improving healthcare systems and a deep desire to help those in need. Over the years, he built a reputation as someone who combines sharp business acumen with a profound understanding of patient care. But it wasnt just about providing exceptional servicesit was about making healthcare accessible and sustainable for the communities he served. Baos innovative solutions have made a significant difference in countless lives, and his forward-thinking strategies have reshaped the way healthcare leaders engage with both their teams and their patients.
What makes Bao particularly influential is his ability to engage authentically with a global audience. His LinkedIn presence is not just filled with industry insights but also genuine discussions on leadership, technology, and human-centered care. Baos influence is growing exponentially, showing that in todays world, leadership is as much about connection as it is about expertise.
Tran Quoc Bao is more than just a healthcare leader. He is a trailblazer, a digital strategist, and, most importantly, a catalyst for change in an industry that desperately needs it. His story is one of determination, vision, and the power of meaningful connections.TRANSPERSONAL HUMAN CARING AND HEALING.pptx
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Caring dalam keperawatan dan hubungan antara pasien dan perawat, mempengaruhi dalam proses kesembuhan pasien selama masa perawatan. Proses perawatan yang baik dan hubungan perawat pasien yang baik akan mendukung proses penyembuhan pasien. City International Hospital Expands into Fertility Care, Positioning Vietnam ...
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Efficient Workforce, Better Healthcare Key Features Your Hospital Needs.pdf
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Transforming Healthcare Marketing: Essential Digital Marketing Strategies
- 1. TRANSFORMING HEALTHCARE MARKETING: TRANSFORMING HEALTHCARE MARKETING: Essential Digital Strategies for Doctors and Hospitals
- 2. Digital marketing has proven to be a vital tool in healthcare, enabling providers to increase visibility, enhance patient engagement, and build strong reputations. We will explore how digital marketing for doctors and hospitals has become essential, examining the role of a specialised healthcare digital marketing agency in this transformation.
- 3. The Importance of Digital Marketing for Healthcare Providers Healthcare marketing has evolved to incorporate a wide range of digital channels, offering a strategic approach to engaging with patients. From search engines to social media platforms, digital marketing provides healthcare providers with numerous opportunities to connect with prospective patients.
- 4. 2024 Statistics: The Role of Digital Reviews in Healthcare Decision In 2024, 77% of patients in India rely on online reviews, with 84% avoiding providers rated below four stars. Reviews influence trust, visibility, and 13% of Google rankings, critical as 92% of users stick to the first page.
- 5. Why Doctors Need Digital Marketing Doctors face marketing challenges due to limited time and resources. Digital marketing helps build a personal brand, showcase specialties, and attract patients through SEO, content marketing, and social media, allowing doctors to focus on care while experts manage their online presence.
- 6. SEO: Optimize content with relevant keywords to improve search rankings. Content Marketing: Share blogs, testimonials, and videos to establish authority. Social Media: Engage patients on platforms like Facebook and LinkedIn, sharing tips and promoting services. PPC Ads: Use targeted campaigns to attract local patients and boost visibility. Digital Marketing for Hospitals: Digital Marketing for Hospitals: Key Benefits and Strategies Key Benefits and Strategies