The presentation looks how social media is being used by mass media, often incorrectly, and how it can be used for journalism. It also looks at some of the trends are driving digital media in 2010. I delivered that at the keynote for Zagreb FuturAD, 24 March 2010.
12. User engagement cycle
Casual
(Just stopping by)
Catalyst
(Identifying as Guardian Readers,
Connected
(Signing up and engaging in light
telling other people, linking to or
interaction)
blogging about us)
Committed
(Signing in because of personal benefit and
engaging in heavy interaction)
13. User engagement cycle
Casual
(Just stopping by)
Catalyst
(Identifying as Guardian Readers,
Connected
(Signing up and engaging in light
telling other people, linking to or
interaction)
blogging about us)
Committed
(Signing in because of personal benefit and
engaging in heavy interaction)
14. User engagement cycle
Casual
(Just stopping by)
Catalyst
(Identifying as Guardian Readers,
Connected
(Signing up and engaging in light
telling other people, linking to or
interaction)
blogging about us)
Committed
(Signing in because of personal benefit and
engaging in heavy interaction)
15. User engagement cycle
Casual
(Just stopping by)
Catalyst
(Identifying as Guardian Readers,
Connected
(Signing up and engaging in light
telling other people, linking to or
interaction)
blogging about us)
Committed
(Signing in because of personal benefit and
engaging in heavy interaction)
16. User engagement cycle
Casual
(Just stopping by)
Catalyst
(Identifying as Guardian Readers,
Connected
(Signing up and engaging in light
telling other people, linking to or
interaction)
blogging about us)
Committed
(Signing in because of personal benefit and
engaging in heavy interaction)
19. Beyond social networking
Casual
Bookmarking
Tagging
Adding to Group
Attention Data
Connected
Commenting
Rating
Voting
Endorsing
20. Beyond social networking
Casual
Bookmarking
Tagging
Adding to Group
Attention Data
Connected
Commenting
Rating
Voting
Endorsing
Committed
UGC
Soulmates
Tools for Content & Users
Social Site Skills
Profiles
21. Beyond social networking
Casual
Bookmarking
Tagging
Adding to Group
Attention Data
Catalyst Connected
Networking tools
Blogging tools Commenting
Networked journalism Rating
Voting
Endorsing
Committed
UGC
Soulmates
Tools for Content & Users
Social Site Skills
Profiles
22. Beyond social networking
Casual
Bookmarking
Tagging
Adding to Group
Attention Data
Catalyst Attention Connected
Networking tools
Commenting
Blogging tools
Networked journalism
& Rating
Voting
Reputation Endorsing
Committed
UGC
Soulmates
Tools for Content & Users
Social Site Skills
Profiles
27. Social media
strategies
Open up to audience
Involve the audience in meaningful ways
28. Social media
strategies
Open up to audience
Involve the audience in meaningful ways
Tap into the wisdom in the crowds
29. Social media
strategies
Open up to audience
Involve the audience in meaningful ways
Tap into the wisdom in the crowds
Go to where the conversation is
68. With thanks to ...
Flickr photos Some Rights Reserved
From Flickr
the main (boxing) by dickuhne
Kitten on a laptop by Doug Woods
an idea (the light bulb) by aloshbennet
massive change by 416style
From icanhascheezburger.com
leef I alonze by Brad
69. Kevin Anderson,
journalism innovator
kevin@charman-anderson.com
http://charman-anderson.com