In most organisational transformations, few if any of the people involved have any clear idea of the fundamental nature of the challenges they are facing. Rightshifting explains the nature of these challenges. It provides both concepts and a vocabulary through which people can share and discuss these challenges. Drawing on 30+ years of experience across dozens of different development organisations, Bob uses this session to introduce Rightshifting and the Marshall Model and the results of applying them in real-world organisational transformations
5. Effectiveness:
Doing the RIGHT thing
(creating & deploying value)
Efficiency:
Doing the thing RIGHT
(maximising the gain, minimising
the cost)
Effectiveness vs Efficiency