Great news for cycling in England! The DfTs announcement of the Transition Fund provides 贈20m of much needed revenue funding to continue the good work thats being done by local authorities to promote cycling and sustainable transport.
How we are working with Transition Funding applicants
Weve developed a specific programme to provide local authorities with a proven approach to cycling encouragement, that's easy to implement, and will add additional weight to their Transition Fund bid.
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Transition Fund Cycling Programme
1. BACKGROUND
The Department for Transport (DfT) are looking for proven approaches that
towns/cities/regions can get up and running quickly upon being awarded a
Transition Fund grant. The DfT has been funding our Cycle Challenges for the
last 8 years, initially as part of the Cycling Demonstration Towns project and
more recently through LSTF. Over that time we have refined and enhanced our
approach and the results speak for themselves.
LOVETORIDE
Love to Ride is the online platform and proven behaviour change programme
that gets more people cycling. We have been working across the UK since 2008
and have run more than 150 projects worldwide, in 9 countries with more than
8,000 organisations and 168,000 people.
31% of new riders and 32% of non-commuting existing riders start riding to work
weekly (as measured 3 months post Challenge).
TIMING
A full 11 month rolling programme of activity and engagement has been created
to grow cycling locally as part of your broader sustainable travel programme.
MAY
AUG
NOV
JUN
SEP
DEC
FEB
JUL
OCT
JAN
MAR
Kick-Off!
Ride to Work Week
June Bike Week
National Cycle Challenge
Timeline:
TransitionFundCyclingProgramme
June-
Bike Week Promotion: Encourage people to ride during Bike Week
and take part in Bike Week events. Encourage people at events to log
their ride on your local Love to Ride site to go into the prize draw. This
grows your database and gets these people included in your monitoring
because they fill out a short baseline and follow-up surveys.
September-
National Cycle Challenge: will run throughout September
2016. Workplaces will compete against each other to see which can
encourage the most staff to ride a bike. This proven programme includes
live league tables, prizes, evaluation, and a comprehensive local
marketing and engagement campaign.
Ride to Work Week: Spring is in the air and what better time
to give riding to work a go. This campaign is a great way to
discover riding to work and for those that already commute
by bike, an opportunity to get into the habit of riding daily,
and encourage others to try it out too.
JUNE
SEPTEMBER
MARCH
2. HOWWESUPPORTYOURBID
1. Providing 1 page of text for your bid clearly outlining the value to the
DfT of including a Love to Ride element in your bid.
2. A scoping document - to provide you with more details on what well
be doing to encourage cycling locally and support your Transition Fund
programme. This includes a budget breakdown.
3. Advice and guidance on what to include for the cycling element of your
bid from our years of experience of writing and winning DfT bids.
BUDGETS
Weve developed a range of packages specifically for Transition Fund
bids. Programmes and budgets are adapted to the local area and specific
requirements. Budgets range from 贈38,000 to 贈75,000.
1) Proven approach to
getting more people cycling,
and for transport trips
(weve been getting great
results in the UK since 2008).
2) Data - you get GPS, survey
and behaviour change data.
3) We can swiftly start
implementing a proven
cycling campaign during the
summer months.
4) Year round programme -
right through till the end of the
Fund period in March ending
with Ride to Work Week and
project evaluation.
5) Build your database of
local businesses, and new
and existing riders.
6) Promote all your other
sustainable transport
initiatives to the business
and participant database.
7) Get a comprehensive
evaluation report,
demonstrating value for
money to use in future bids.
TransitionFundCyclingProgramme
Interestedin
findingoutmore?
We can send you more
information. Give Sam a call
or send him an email:
Sam Robinson
GENERAL MANAGER
sam@lovetoride.org
07734 833451
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