Translating your Online Presence into Global Sales
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This document discusses the benefits of expanding a business's online presence globally through ecommerce. It identifies six reasons to look abroad, including larger potential markets, slower domestic growth, government export support, increasing internet penetration worldwide, and ecommerce replacing traditional retail. It then provides tips for translating an online presence into other markets, such as researching target countries, translating websites, using SEO, social media, and online marketing tailored to other languages and cultures. Challenges of fulfilling international orders like time zones, languages, customs, and taxes are also addressed.
Translating your Online Presence into Global Sales
- 1. Translating your Online Presence into Global Sales Neil Payne
- 2. Why look abroad? Why look abroad?
- 3. 6 Good Reasons ? It¡¯s a big world ? Slow domestic growth ? Government is backing export ? Internet penetration increasing ? Ecommerce is the new high street ? Demand for British
- 4. It¡¯s a big world
- 5. Slow domestic growth vs emerging economies
- 6. Export getting Government help
- 7. June 2012 (Internet World Stats) 566.4% growth compared to 2000
- 10. Ecommerce is the new High St
- 11. We are still cool
- 13. Translating your Online Presence ? Research and target specific markets ? Online and offline? ? Website translation & localisation ? Mobile? ? SEO - keywords and search engines ? Online (content) marketing & PR ? Socialise? ? In-house or partners?
- 14. How will you cope with orders? ? Time differences ? Language barriers ? Cultural differences ? Automated ordering systems ? Deliveries/returns ? Tax and legal implications
- 16. Free Global SEO Guide http://tinyurl.com/qg5mxay
- 17. @_kwintessential