Transmedia Storytelling for Service Design
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The document discusses how principles of transmedia storytelling (TMS), such as spreadability, continuity, and worldbuilding, can be applied to service design (SD) to enhance customer experience. It provides background on TMS and SD, compares their key principles, and examines examples like Red Bull and Lego that use an transmedia approach across multiple touchpoints and media to immerse customers in a unified storyworld. The document proposes that viewing products and services as transmedia storyworlds could create a truly ubiquitous cultural customer experience. It concludes by suggesting the combination of TMS and SD could be called "transmedia service design".
Transmedia Storytelling for Service Design
- 1. Transmedia & Service Design | @sandjar & @thezhanly Transmedia Storytelling for Service Design Sandjar Kozubaev & Zhan Li PhD New York, 2015
- 2. Transmedia & Service Design | @sandjar & @thezhanly Sandjar Kozubaev @sandjar Sparks Grove Georgia Tech Dr. Zhan Li @thezhanly University of Southern California
- 3. Transmedia & Service Design | @sandjar & @thezhanly User Centered Co-creative Sequencing Evidencing Holistic SD Principles By Marc Stickdorn & Jakob Schneider
- 4. Transmedia & Service Design | @sandjar & @thezhanly ´ represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Henry Jenkins What is Transmedia Storytelling?
- 5. Transmedia & Service Design | @sandjar & @thezhanly Henry Jenkins Spreadability/Drillability Continuity/Multiplicity Immersion/Extractability Worldbuilding Seriality Subjectivity Performance TMS Principles
- 6. Transmedia & Service Design | @sandjar & @thezhanly User Centered Co-creative Sequencing Evidencing Holistic Spreadability/Drillability Continuity/Multiplicity Immersion/Extractability Worldbuilding Seriality Subjectivity Performance SD Principles TMS Principles
- 7. Transmedia & Service Design | @sandjar & @thezhanly User Centered Co-creative Sequencing Evidencing Holistic Spreadability/Drillability Continuity/Multiplicity Immersion/Extractability Worldbuilding Seriality Subjectivity Performance SD Principles TMS Principles ?
- 8. Transmedia & Service Design | @sandjar & @thezhanly Transmedia Storytelling in Action. Hunger Games: Catching Fire
- 9. Transmedia & Service Design | @sandjar & @thezhanly Worldbuilding Continuity/Multiplicity Seriality
- 10. Transmedia & Service Design | @sandjar & @thezhanly Spreadability/Drillability Subjectivity Performance Immersion/Extractability
- 11. Transmedia & Service Design | @sandjar & @thezhanly
- 12. Transmedia & Service Design | @sandjar & @thezhanly
- 13. Transmedia & Service Design | @sandjar & @thezhanly User Centered Co-creative Sequencing Evidencing Holistic Spreadability/Drillability Continuity/Multiplicity Immersion/Extractability Worldbuilding Seriality Subjectivity Performance
- 14. Transmedia & Service Design | @sandjar & @thezhanly
- 15. Transmedia & Service Design | @sandjar & @thezhanly Stunts
- 16. Transmedia & Service Design | @sandjar & @thezhanly Extreme Sporting Events Stunts
- 17. Transmedia & Service Design | @sandjar & @thezhanly Extreme Sporting Events Stunts F1 Racing
- 18. Transmedia & Service Design | @sandjar & @thezhanly Red Bull TV Extreme Sporting Events Stunts F1 Racing
- 19. Transmedia & Service Design | @sandjar & @thezhanly Red Bull TV Extreme Sporting Events Stunts Print & Digital Magazines F1 Racing
- 20. Transmedia & Service Design | @sandjar & @thezhanly Red Bull TV Extreme Sporting Events Stunts Print & Digital Magazines F1 Racing MLS Soccer Team, Stadium & Academy
- 21. Transmedia & Service Design | @sandjar & @thezhanly Red Bull TV Extreme Sporting Events Stunts Print & Digital Magazines F1 Racing MLS Soccer Team, Stadium & Academy Indy Music
- 22. Transmedia & Service Design | @sandjar & @thezhanly Red Bull TV Extreme Sporting Events Stunts Print & Digital Magazines F1 Racing MLS Soccer Team, Stadium & Academy ??? Many more media Indy Music
- 23. Transmedia & Service Design | @sandjar & @thezhanly
- 24. Transmedia & Service Design | @sandjar & @thezhanly Original IP
- 25. Transmedia & Service Design | @sandjar & @thezhanly Original IP Generic Characters
- 26. Transmedia & Service Design | @sandjar & @thezhanly Original IP Theme Parks Generic Characters
- 27. Transmedia & Service Design | @sandjar & @thezhanly Original IP Theme Parks Lego Movie Generic Characters
- 28. Transmedia & Service Design | @sandjar & @thezhanly Original IP Theme Parks Lego MovieLego Movie Toys Generic Characters
- 29. Transmedia & Service Design | @sandjar & @thezhanly Video Games Within Established Storyworlds (Star Wars, Indiana Jones, Batman, Harry Potter) Original IP Theme Parks Lego MovieLego Movie Toys Generic Characters
- 30. Transmedia & Service Design | @sandjar & @thezhanly Video Games Within Established Storyworlds (Star Wars, Indiana Jones, Batman, Harry Potter) Toys within Established Storyworlds Original IP Theme Parks Lego MovieLego Movie Toys Generic Characters
- 31. Transmedia & Service Design | @sandjar & @thezhanly Video Games Within Established Storyworlds (Star Wars, Indiana Jones, Batman, Harry Potter) Toys within Established Storyworlds Original IP Theme Parks Lego MovieLego Movie Toys Generic Characters ??? Many more media
- 32. Transmedia & Service Design | @sandjar & @thezhanly If we reframe products and services as media storyworlds, the customers' experience of them can become truly ubiquitous in culture
- 33. Transmedia & Service Design | @sandjar & @thezhanly Transmedia Storytelling + Service Design = Transmedia Service Design?
- 34. Transmedia & Service Design | @sandjar & @thezhanly Thank You Sandjar Kozubaev @sandjar Sparks Grove Georgia Tech Dr. Zhan Li @thezhanly University of Southern California