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Travel open apps inglés

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Travel Open Apps. Agència Valenciana del Turisme
Travel Open Apps. Agència Valenciana del Turisme

The Travel Open Apps project aims to develop an online tourism distribution and e-commerce system for the Valencia region. It will provide a collaborative Web 2.0 platform for the entire tourism sector. The project's objectives are to identify an e-commerce system, increase competitiveness, boost an online tourism developer community, and improve SME competitiveness. Key modules include a central reservation system, company management system, advanced website creator, and channel manager. Implementation began in 2011 with accommodation establishments and will expand to all tourism agents by late 2011. In 2012, a developer community and Travel Open Apps store will be established.

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Travel open apps inglés
Index 1. General Context 2. Project Description 3. Objectives 4. Travel Open Apps Modules 5. Information and communication 6. Implementation Plan 2011 7. 2012 Development Community 1
1. General Context The development of e-commerce and Internet sales has become a key factor within the tourism sector for benefiting from new trends and user behaviour when it comes to booking travel. In light of this situation, and as a driving force for tourist activity in the Region of Valencia through The Valencian Institute of Tourism Technologies (Invat.tur), is to provide the tourism sector with a direct channel to the public and other operators via the Internet. Travel Open Apps Project aims at defining and developing an online comprehensive system of distribution and tourism e-commerce and making available a Web 2.0 collaborative business environment to the entire tourism sector of the Region of Valencia, oriented to the market intelligence and the promotion of new technologies, e-commerce and marketing projects applied to tourism. The implementation of the Travel Open Apps Project will encourage the expansion of new technologies for the improvement of corporate commerce and communication, thus increasing the levels of competitiveness, position and distribution capacity of tourism businesses. 2
2. Project Description Travel Open Apps is a project managed by the Valencia Region Tourism Board and Invat.tur, whose objective is to put into action new initiatives in order to face the new habits of the tourist demand and the new challenges of the industry. Travel Open Apps is the tourist distribution platform of the Valencia Region all over the world. The platform is considered a key competitiveness factor in a constantly changing and complex international tourism sector. This technology will allow the access for all our clients, to our entire tourist offer through all the channels. Conceived as a multiproduct system available for all agents in the tourism sector (accommodation establishments, leisure agencies, restaurants, tourism destinations, transport agents, travel agencies, etc.), it is connected to the distribution channels and operators in order to increase the number of selling points. The platform is connected to the most common PMSs in the Valencia Region so that the uploading process of the tourist companies’ offer would be facilitated. Travel Open Apps is a singular project worldwide and aims to become an international industry standard sustained by its wide transformation capacity and its innovative character. The Valencia Region Tourism Board and all the tourism industry have started the implementation of this new platform counting on dynamic distribution and new business opportunities for the tourism industry. Travel Open Apps is the way of increasing the competitiveness of the tourism sector of the Valencia Region based on innovation in selling techniques. The proper technology allows to inter connect the entire tourist offer of the destination and the platform allows the use of innovative marketing and selling formulas throughout the technological innovation: connection, alliances, product and services networks; the new system allows product and selling synergies. Travel Open Apps is a complete solution for tourist companies and destinations in order to facilitate the optimal access to the market. This new environment is to integrate the whole tourist offer in a common location and further on trade it throughout all the available channels. The final client will have access to the entire offer by the traditional channels and also through the online channels such as travel agencies, reservation systems, online destination portals, web pages and other existing of future distribution platforms. The gathering of the whole tourist offer of the Valencia Region in one single place allows the true conversion of the local resources in real 3
motivations for travelling. Each of the connected companies amplifies the value of its presented offer and will be able to create a more attractive product. The only way to create experiences and bring them to the client is throughout the integration of the differential proposal of the destination that leads to a more dynamic proposal and allows not only experiential marketing, but also their distribution and selling. Travel Open Apps will allow the rise of new unique products based on their own quality and minimizing the price importance. This differential value perceived by the clients, reaffirms the reality that besides sun and beach tourism, the Valencia Region has a varied and dynamic tourism offer, able to satisfy all visitors. 3. Objectives - Identification and development of a comprehensive system of e- commerce that provides the tourism industry with competitive technology to be adapted to the new tourism distribution scenario, under a philosophy of free software (open source). - This project is proposed to cover the entire tourism sector in the Region of Valencia and foster to increase the competitiveness of public bodies and tourism promotion agencies, accommodation sector, TTAA, catering sector, complementary offer, transport sector, etc. - Travel Open Apps Project is expected to boost the development of a community of professionals and a community of developers in the e- commerce of tourism offer on the Internet, as well as the possibility of opening this solution to the global tourism sector and placing the Region of Valencia as leader region in online distribution. - Provide an innovative solution in order to improve competitiveness and facilitate the tourism management and distribution process, Travel Open Apps is aimed to be of specific help to SMEs. - Encourage the private-public collaboration participating in the elaboration of a technical solution for the specific needs of the tourism sector. - Capitalize the web traffic of the tourist destinations websites throughout the use of a search engine integrated in the platform. 4
4. Travel Open Apps Modules This is a multi-product system that will cover all agents within the tourism sector (accommodation, catering, travel agencies, complementary products and services, transportation, etc.) to allow them to market their products online. In this context, Travel Open Apps raises as a project aimed to facilitate innovative solutions in the promotion area, marketing, distribution and custom loyalty within the tourism sector of the Valencia Region creating an integrated distribution online system in order to incentive and impulse the change of the competitive tourist model. The resulting system comprise the following modules: - Central reserve system (CRS). This the main element of the system - Company management system. This include a property management system (PMS) functionality and integrate elements such as a customer relationship management (CRM) system and business intelligence (BI) tools. - Advanced website creation system. This, in turn, compri content management system (CMS) and e- commerce management module, and creating websites under any combination of destinations and/or products. - Channel management system. This comprise B2B consolidator and channel manager. - Multimedia repository. This is a multimedia documental source used from the websites generated through the CMS. 5
Supply System (PMS) Central Reservation System (CRS) Chan el Manage Customer Relationship Business System Management (CRM) Intelligence (BI) Multimedia repository 6
5. Information and communication #TOAPPS - Informative web and blog: www.travelopenapps.org - Communication channel with the tourism sector agents. - User registration on the web - News, RSS, reports, FAQS - Social Networks presence: Facebook, Twitter etc. 7
6. Implementation - May 2011: accommodation establis . training sessions. Communication campaign. - June – July 2011: - October 2011: registration of all remaining tourist agents. - October-Decemb 7. 2012 Development Community. Travel Open Apps Store Implementation Development Travel Open Awareness Training Apps Store Evolutional and corrective maintenance Saas Platform maintenance Support and Call Centre 8

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Travel open apps inglés

  • 2. Index 1. General Context 2. Project Description 3. Objectives 4. Travel Open Apps Modules 5. Information and communication 6. Implementation Plan 2011 7. 2012 Development Community 1
  • 3. 1. General Context The development of e-commerce and Internet sales has become a key factor within the tourism sector for benefiting from new trends and user behaviour when it comes to booking travel. In light of this situation, and as a driving force for tourist activity in the Region of Valencia through The Valencian Institute of Tourism Technologies (Invat.tur), is to provide the tourism sector with a direct channel to the public and other operators via the Internet. Travel Open Apps Project aims at defining and developing an online comprehensive system of distribution and tourism e-commerce and making available a Web 2.0 collaborative business environment to the entire tourism sector of the Region of Valencia, oriented to the market intelligence and the promotion of new technologies, e-commerce and marketing projects applied to tourism. The implementation of the Travel Open Apps Project will encourage the expansion of new technologies for the improvement of corporate commerce and communication, thus increasing the levels of competitiveness, position and distribution capacity of tourism businesses. 2
  • 4. 2. Project Description Travel Open Apps is a project managed by the Valencia Region Tourism Board and Invat.tur, whose objective is to put into action new initiatives in order to face the new habits of the tourist demand and the new challenges of the industry. Travel Open Apps is the tourist distribution platform of the Valencia Region all over the world. The platform is considered a key competitiveness factor in a constantly changing and complex international tourism sector. This technology will allow the access for all our clients, to our entire tourist offer through all the channels. Conceived as a multiproduct system available for all agents in the tourism sector (accommodation establishments, leisure agencies, restaurants, tourism destinations, transport agents, travel agencies, etc.), it is connected to the distribution channels and operators in order to increase the number of selling points. The platform is connected to the most common PMSs in the Valencia Region so that the uploading process of the tourist companies’ offer would be facilitated. Travel Open Apps is a singular project worldwide and aims to become an international industry standard sustained by its wide transformation capacity and its innovative character. The Valencia Region Tourism Board and all the tourism industry have started the implementation of this new platform counting on dynamic distribution and new business opportunities for the tourism industry. Travel Open Apps is the way of increasing the competitiveness of the tourism sector of the Valencia Region based on innovation in selling techniques. The proper technology allows to inter connect the entire tourist offer of the destination and the platform allows the use of innovative marketing and selling formulas throughout the technological innovation: connection, alliances, product and services networks; the new system allows product and selling synergies. Travel Open Apps is a complete solution for tourist companies and destinations in order to facilitate the optimal access to the market. This new environment is to integrate the whole tourist offer in a common location and further on trade it throughout all the available channels. The final client will have access to the entire offer by the traditional channels and also through the online channels such as travel agencies, reservation systems, online destination portals, web pages and other existing of future distribution platforms. The gathering of the whole tourist offer of the Valencia Region in one single place allows the true conversion of the local resources in real 3
  • 5. motivations for travelling. Each of the connected companies amplifies the value of its presented offer and will be able to create a more attractive product. The only way to create experiences and bring them to the client is throughout the integration of the differential proposal of the destination that leads to a more dynamic proposal and allows not only experiential marketing, but also their distribution and selling. Travel Open Apps will allow the rise of new unique products based on their own quality and minimizing the price importance. This differential value perceived by the clients, reaffirms the reality that besides sun and beach tourism, the Valencia Region has a varied and dynamic tourism offer, able to satisfy all visitors. 3. Objectives - Identification and development of a comprehensive system of e- commerce that provides the tourism industry with competitive technology to be adapted to the new tourism distribution scenario, under a philosophy of free software (open source). - This project is proposed to cover the entire tourism sector in the Region of Valencia and foster to increase the competitiveness of public bodies and tourism promotion agencies, accommodation sector, TTAA, catering sector, complementary offer, transport sector, etc. - Travel Open Apps Project is expected to boost the development of a community of professionals and a community of developers in the e- commerce of tourism offer on the Internet, as well as the possibility of opening this solution to the global tourism sector and placing the Region of Valencia as leader region in online distribution. - Provide an innovative solution in order to improve competitiveness and facilitate the tourism management and distribution process, Travel Open Apps is aimed to be of specific help to SMEs. - Encourage the private-public collaboration participating in the elaboration of a technical solution for the specific needs of the tourism sector. - Capitalize the web traffic of the tourist destinations websites throughout the use of a search engine integrated in the platform. 4
  • 6. 4. Travel Open Apps Modules This is a multi-product system that will cover all agents within the tourism sector (accommodation, catering, travel agencies, complementary products and services, transportation, etc.) to allow them to market their products online. In this context, Travel Open Apps raises as a project aimed to facilitate innovative solutions in the promotion area, marketing, distribution and custom loyalty within the tourism sector of the Valencia Region creating an integrated distribution online system in order to incentive and impulse the change of the competitive tourist model. The resulting system comprise the following modules: - Central reserve system (CRS). This the main element of the system - Company management system. This include a property management system (PMS) functionality and integrate elements such as a customer relationship management (CRM) system and business intelligence (BI) tools. - Advanced website creation system. This, in turn, compri content management system (CMS) and e- commerce management module, and creating websites under any combination of destinations and/or products. - Channel management system. This comprise B2B consolidator and channel manager. - Multimedia repository. This is a multimedia documental source used from the websites generated through the CMS. 5
  • 7. Supply System (PMS) Central Reservation System (CRS) Chan el Manage Customer Relationship Business System Management (CRM) Intelligence (BI) Multimedia repository 6
  • 8. 5. Information and communication #TOAPPS - Informative web and blog: www.travelopenapps.org - Communication channel with the tourism sector agents. - User registration on the web - News, RSS, reports, FAQS - Social Networks presence: Facebook, Twitter etc. 7
  • 9. 6. Implementation - May 2011: accommodation establis . training sessions. Communication campaign. - June – July 2011: - October 2011: registration of all remaining tourist agents. - October-Decemb 7. 2012 Development Community. Travel Open Apps Store Implementation Development Travel Open Awareness Training Apps Store Evolutional and corrective maintenance Saas Platform maintenance Support and Call Centre 8