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Travelbuddy

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Aditya Gupta

The document describes a marketing plan for TravelBuddy, a new Android app that connects travelers to meet new people and experience cultures together. The app allows users to discuss travel plans, find others with matching itineraries, and subscribe for a fee to access more features. The plan aims to reach 500,000 downloads and $1 million in revenue in one year by targeting solo travelers aged 18-45. It will offer both free and paid subscription options and generate income from in-app purchases and advertisements.

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TRAVELBUDDY Marketing Plan for an Android App
Executive Plan Have you ever wanted to meet like minded people and experience entirely new cultures with them?
If youve ever wanted to meet new people while travelling, weve made it a whole lot easier for you to do so.
Introducing to you, TravelBuddy- a whole new app that is solely interested in bringing the worlds adventurous and curious youth together.
Overview TravelBuddy aims to connect the new generation of like- minded travellers with one another to seek similar experiences and form bonds that will last a lifetime.
How Does the App Work? TravelBuddy provides travellers with a social place to connect and discuss travel plans and itineraries, as well as meet complete strangers who might be having the same itinerary as them. The app acts as a social network and a dating site at the same time.
People can discuss upcoming plans on the TravelBuddy newsrooms. People can upload their hobbies, interests and travel plans to their profile, and if the app finds other people that are similar, the users will be matched.
Goal To reach 500,000 downloads in a year. To earn a net revenue of $1,000,000 (targeting atleast 100,000 users go for a one month subscription of $9.99).
SITUATIONAL ANALYSIS Overview of company and target consumers
Strategic Assets In-app purchases to make the app freemium. In-app advertisements, to help generate even more revenue.
Market Overview Social media apps are the buzz in the world today, with different apps catering to different needs such as Instagram for photos, Snapchat for daily storytelling and Twitter for short yet informative updates.
Strength Weakness Opportunity Threat SWOT ANALYSIS
Strength One of its kind Android App. Has a lot of room to expand.
Weakness App has many layers, each highly dependent on the success of the other. Dependant highly on users reception to the interface.
Opportunities Travel industry is always growing and expanding. There is a rise in the number of solo travellers and these travellers might want to form groups.
Threats TINDER already has a similar concept in the existing market, although it is based mostly around nearby dating. Social media giants like Facebook might see the untapped potential in the online travelling community.
Target Market Age Group: 18-45. Economic Status: Well-off individuals who can afford to spend money when they travel. However not those individuals who demand their travel is luxurious. Niche crowd of young college students, freshly employed young adults or even mid-life people looking for adventure.
Collaborators: Backpacking hostels as well as adventure tour companies.
Strategy To target nomadic or small groups of travellers by providing them with a medium to connect to similar people to enhance their travel experiences.
Value Proposition Customer Value: Background checks on registered users to ensure safety and security. Blogs and additional information from experienced travellers to enhance experiences for first timers. Collaborators: Increased influx of tourists based on recommendations and deals. Company Value: Positive workplace with freedom of creativity and casual work atmosphere.
Tactics
Product Free version: -Access to TravelBuddy Newsroom and Chatroom. -Access to blogs and links according to itinerary details. -However, not registered user cannot post or comment.
Paid Version: -Ability to post and comment. -Ability to match with approved travellers who have matching itineraries anywhere in the world. -Access to promotional offers from partnering hostels.
Price App to be priced at $9.99 a month. 6 month membership to cost $49.99. Yearly membership to cost $99.99.
Incentives To Consumers: Deals and discounts on hostel bookings and adventure tour packages. To Collaborators: Free adverstising space as well as increased traffic. To Employees: Reward and Recognition.
Distribution GOOGLE PLAY AMAZON APP STORE
Schedule Market Research: 2 months Developing Price and Product Strategy: 2 months Crafting Market Positioning: 1 month Design Integrated Marketing Channel: 2 months Launch in 3 months of idea inception.
THANK YOU
Disclaimer This presentation was made by Aditya Gupta Raut of Amity University Kolkata, under the guidance of Prof. Sameer Mathur for a marketing internship.

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Travelbuddy

  • 2. Executive Plan Have you ever wanted to meet like minded people and experience entirely new cultures with them?
  • 3. If youve ever wanted to meet new people while travelling, weve made it a whole lot easier for you to do so.
  • 4. Introducing to you, TravelBuddy- a whole new app that is solely interested in bringing the worlds adventurous and curious youth together.
  • 5. Overview TravelBuddy aims to connect the new generation of like- minded travellers with one another to seek similar experiences and form bonds that will last a lifetime.
  • 6. How Does the App Work? TravelBuddy provides travellers with a social place to connect and discuss travel plans and itineraries, as well as meet complete strangers who might be having the same itinerary as them. The app acts as a social network and a dating site at the same time.
  • 7. People can discuss upcoming plans on the TravelBuddy newsrooms. People can upload their hobbies, interests and travel plans to their profile, and if the app finds other people that are similar, the users will be matched.
  • 8. Goal To reach 500,000 downloads in a year. To earn a net revenue of $1,000,000 (targeting atleast 100,000 users go for a one month subscription of $9.99).
  • 9. SITUATIONAL ANALYSIS Overview of company and target consumers
  • 10. Strategic Assets In-app purchases to make the app freemium. In-app advertisements, to help generate even more revenue.
  • 11. Market Overview Social media apps are the buzz in the world today, with different apps catering to different needs such as Instagram for photos, Snapchat for daily storytelling and Twitter for short yet informative updates.
  • 13. Strength One of its kind Android App. Has a lot of room to expand.
  • 14. Weakness App has many layers, each highly dependent on the success of the other. Dependant highly on users reception to the interface.
  • 15. Opportunities Travel industry is always growing and expanding. There is a rise in the number of solo travellers and these travellers might want to form groups.
  • 16. Threats TINDER already has a similar concept in the existing market, although it is based mostly around nearby dating. Social media giants like Facebook might see the untapped potential in the online travelling community.
  • 17. Target Market Age Group: 18-45. Economic Status: Well-off individuals who can afford to spend money when they travel. However not those individuals who demand their travel is luxurious. Niche crowd of young college students, freshly employed young adults or even mid-life people looking for adventure.
  • 18. Collaborators: Backpacking hostels as well as adventure tour companies.
  • 19. Strategy To target nomadic or small groups of travellers by providing them with a medium to connect to similar people to enhance their travel experiences.
  • 20. Value Proposition Customer Value: Background checks on registered users to ensure safety and security. Blogs and additional information from experienced travellers to enhance experiences for first timers. Collaborators: Increased influx of tourists based on recommendations and deals. Company Value: Positive workplace with freedom of creativity and casual work atmosphere.
  • 22. Product Free version: -Access to TravelBuddy Newsroom and Chatroom. -Access to blogs and links according to itinerary details. -However, not registered user cannot post or comment.
  • 23. Paid Version: -Ability to post and comment. -Ability to match with approved travellers who have matching itineraries anywhere in the world. -Access to promotional offers from partnering hostels.
  • 24. Price App to be priced at $9.99 a month. 6 month membership to cost $49.99. Yearly membership to cost $99.99.
  • 25. Incentives To Consumers: Deals and discounts on hostel bookings and adventure tour packages. To Collaborators: Free adverstising space as well as increased traffic. To Employees: Reward and Recognition.
  • 26. Distribution GOOGLE PLAY AMAZON APP STORE
  • 27. Schedule Market Research: 2 months Developing Price and Product Strategy: 2 months Crafting Market Positioning: 1 month Design Integrated Marketing Channel: 2 months Launch in 3 months of idea inception.
  • 29. Disclaimer This presentation was made by Aditya Gupta Raut of Amity University Kolkata, under the guidance of Prof. Sameer Mathur for a marketing internship.