際際滷

際際滷Share a Scribd company logo
GEO-LOCATION
SERVICES
(The Next Big Thing)
What are they?
Brief Definition: Applications that
have the ability to share a persons
location with his/her social network
Value To Business?
 Businesses can see who their most loyal
customers are
 Easy to reward them (need top-down buy-in)
 Word of mouth via customers
 Highly localized promotions
 Send a message when user checks in at a
competitor down the street
 Check-ins can have a viral effect
 Brand visibility (can) = Service Friends + FB
Friends + Twitter Followers
Some of the Many Different
Services
 Yelp for Mobile
 Neer
 Loopt
 SCVNGR
 Foursquare
 Others include: Gowalla,
Brightkite, Whrrl
Whos Using Them?
Issues
 Problems
 Employee Check-ins
 Issues
 Tracking Your Habits Can be Bad
 Privacy
 New and creepier ways to stalk
 Issues with children
 Checking-in to get robbed
 Digital paper trails
Final Word on Facebook Places
References
 Miltsch, E. (2010, October 7). Location-based Services: The Hottest Segment in Social Media. Retrieved from
http://socialmediatoday.com/ericmiltsch/198296/location-based-services-hottest-segment-social-
media?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter
 Smith, A., Zickuhr, K. (2010, November 4). 4% of online Americans use location-based services. Retrieved from
http://pewinternet.org/Reports/2010/Location-based-services.aspx
 Van Grove, J. (2010, October 27). Top 5 Location-Based Services [Mashable Awards]. Retrieved from
http://mashable.com/2010/10/27/best-location-based-services/
 ODell, J. (2010, April 27). Use Foursquare to Catch a Pair of Jimmy Choos. Retrieved from
http://mashable.com/2010/04/27/foursquare-jimmy-choo/
 Wohl, M. (2010, November 4). How Prevalent are Location Based Services? Retrieved from http://socialmediatoday.com/michelle-
wohl/231569/how-prevalent-are-location-based-
services?utm_source=feedburner&utm_medium=twitter&utm_campaign=Social+Media+Today+%28all+posts%29
 Gareth. (2010, August 18). Foursquare Marketing Guide. Retrieved from http://www.seo-doctor.co.uk/foursquare-marketing-guide.html
 Burgess, C. (2010, July 12). The Double-Edged Sword of Location-Based Services. Retrieved from
http://www.huffingtonpost.com/christopher-burgess/the-double-edged-sword-of_b_643178.html
 Dolan, J. (2010, November 8). Foursquare: Rest in Peace? Retrieved from http://socialmediatoday.com/jay-dolan/233879/foursquare-
rest-peace
 Van Grove, J. (2010, November 6). On Location-Sharing and the Facebook Versus Foursquare Non Sequitur [OP-ED]
http://mashable.com/2010/11/04/location-sharing-stats/
 Carr, A. (2010, November 3). Facebook Mobile: iPad Diss, Geo-Location Deals, Universal Sign-On and Check-ins, No Facebook
Phone. Retrieved from http://www.fastcompany.com/1699925/facebook-mobile-event-location-updates-geo-location-deals-single-sign-
on-no-facebook-phone-g
For Fun
http://www.weeplaces.com/dennis-grubbs/
Ad

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Treatment

  • 2. What are they? Brief Definition: Applications that have the ability to share a persons location with his/her social network
  • 3. Value To Business? Businesses can see who their most loyal customers are Easy to reward them (need top-down buy-in) Word of mouth via customers Highly localized promotions Send a message when user checks in at a competitor down the street Check-ins can have a viral effect Brand visibility (can) = Service Friends + FB Friends + Twitter Followers
  • 4. Some of the Many Different Services Yelp for Mobile Neer Loopt SCVNGR Foursquare Others include: Gowalla, Brightkite, Whrrl
  • 6. Issues Problems Employee Check-ins Issues Tracking Your Habits Can be Bad Privacy New and creepier ways to stalk Issues with children Checking-in to get robbed Digital paper trails
  • 7. Final Word on Facebook Places
  • 8. References Miltsch, E. (2010, October 7). Location-based Services: The Hottest Segment in Social Media. Retrieved from http://socialmediatoday.com/ericmiltsch/198296/location-based-services-hottest-segment-social- media?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter Smith, A., Zickuhr, K. (2010, November 4). 4% of online Americans use location-based services. Retrieved from http://pewinternet.org/Reports/2010/Location-based-services.aspx Van Grove, J. (2010, October 27). Top 5 Location-Based Services [Mashable Awards]. Retrieved from http://mashable.com/2010/10/27/best-location-based-services/ ODell, J. (2010, April 27). Use Foursquare to Catch a Pair of Jimmy Choos. Retrieved from http://mashable.com/2010/04/27/foursquare-jimmy-choo/ Wohl, M. (2010, November 4). How Prevalent are Location Based Services? Retrieved from http://socialmediatoday.com/michelle- wohl/231569/how-prevalent-are-location-based- services?utm_source=feedburner&utm_medium=twitter&utm_campaign=Social+Media+Today+%28all+posts%29 Gareth. (2010, August 18). Foursquare Marketing Guide. Retrieved from http://www.seo-doctor.co.uk/foursquare-marketing-guide.html Burgess, C. (2010, July 12). The Double-Edged Sword of Location-Based Services. Retrieved from http://www.huffingtonpost.com/christopher-burgess/the-double-edged-sword-of_b_643178.html Dolan, J. (2010, November 8). Foursquare: Rest in Peace? Retrieved from http://socialmediatoday.com/jay-dolan/233879/foursquare- rest-peace Van Grove, J. (2010, November 6). On Location-Sharing and the Facebook Versus Foursquare Non Sequitur [OP-ED] http://mashable.com/2010/11/04/location-sharing-stats/ Carr, A. (2010, November 3). Facebook Mobile: iPad Diss, Geo-Location Deals, Universal Sign-On and Check-ins, No Facebook Phone. Retrieved from http://www.fastcompany.com/1699925/facebook-mobile-event-location-updates-geo-location-deals-single-sign- on-no-facebook-phone-g