Treatment
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The document outlines a treatment for a music video for Alessia Cara's song "Scars To Your Beautiful". It will tell a conceptual, performance, and narrative story of a 18-year old girl through editing techniques and lighting/color changes. The video will start by showing negative words on her body and their damaging effects. Then, paint will drip and cover the words, changing her thoughts. Finally, the paint will unveil positive words like "beautiful" by the end, representing how she gains control over her thoughts. The primary target audience is 18-24 year old girls who can relate to learning to appreciate their own beauty.
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The document discusses the use of language and cinematography in a music video. Close-up shots are used to show the singer's emotions, and pans are used to show scenes fully. Dark colors and clothing represent the pop punk genre. The location of a forest is a metaphor for feeling trapped in a relationship. By the end, the singer smiles and runs freely, representing leaving the relationship. The values portrayed are that relationships don't always work as hoped and it's best to leave an unfulfilling situation. The target audience is pop punk fans aged 15-25 who can relate to the relationship themes. Elements like the forest and silhouette symbolize parts of the story.Joanna powerpointbrandingdone
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The combination of the main music product and ancillary texts like the album cover, magazine advert, and music video effectively build and maintain the artist's brand identity. Consistency across materials through the use of a plain black and white aesthetic, emotive facial expressions, and direct audience addresses helps connect all elements and allows the audience to easily identify the quirky yet sophisticated and heartfelt brand.Treatment
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Kyla La Grange is an English singer-songwriter who has released two albums. The document discusses her song "Heavy Stone" from her debut album "Ashes", which was most successful in the Swiss charts. It provides background on La Grange and describes the director's vision for a music video for "Heavy Stone", including a gloomy garage setting, black and white filming, and incorporation of themes like heartbreak and deception.Evaluation eleanor 
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The document summarizes the forms and conventions used in the opening of a student film. It introduces the main protagonist through an establishing shot that sets the scene and location. Sad, melancholy music is used to set the tone and create intrigue about the film's genre and story. The film titles are presented conventionally in white to be clearly visible without obstructing shots. The social groups represented are young adults as the target audience who can relate to the main character, who is a girl dealing with mental illness.Get Millie Get Mad Evaluation
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The document summarizes a student's media project creating a music video for the bassline genre. The student researched the genre, planned the video, designed promotional materials, did editing and some filming. Feedback from the target audience of 15-25 year olds was positive though some felt it lacked shot variety. The student learned greater planning and organization could improve future videos.Get Millie Get Mad Evaluation
Get Millie Get Mad Evaluationsameenawaheed
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The document summarizes a student's media project creating a music video for the bassline genre. The student researched the genre, planned the video, designed promotional materials, did editing and some filming. Feedback from the target audience of 15-25 year olds was positive though some felt it lacked shot variety. The student learned greater planning and organization could improve future videos.Evaluation q 1
Evaluation q 1YasmeenAl
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Our music video adheres to conventions of the soul/jazz genre through simple costumes, makeup, and a focus on lyrics over visuals. However, we challenge some conventions by using many close-ups to show emotion and a mix of performance and narrative shots rather than being purely performance-based. We conform to stereotypes of portraying a single female artist in a non-sexual way and using natural lighting and on-location filming but subvert expectations through some narrative elements. In conclusion, our music video both develops and challenges some conventions of real soul/jazz music videos.Question 2
Question 2Beam Phromsorn
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The document discusses the use of typography, sets, costumes, lighting, editing, and synergy across various media products to advertise Rihanna's song and album "Stay". Serif and sans serif fonts were used in the minimalist music video logo to represent formality and simplicity. Black was used extensively to symbolize class, pain, and sadness. Minimalistic sets focused attention on the artist. Costumes like a black slip could be seen as objectifying but also conveyed emotion. Lighting used high and low key effects and spotlights. Editing drained color in older footage to contrast emotions. Potential synergy products included perfume, t-shirts, and using the song in a film.Recently uploaded (20)
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Treatment
- 1. Treatment SCARS TO YOUR BEAUTIFUL- ALESSIA CARA
- 2. About our treatment We want to make use of the meaning of this song to convey a message across to our audience We looked into the lyrics of the song such as: she just wants to be beautiful oh, she dont see the light thats shining We gathered that the tone at the end of the song, the tone changes, into a more hopeful one, so we wanted to incorporate this into our music video
- 3. Type of music video The type of music video I have chosen to make is a conceptual, performance, and narrative. Its conceptual because, Its performance because, the main character is lip synching some of the lyrics that we try to stress such as no better you than the you that you are, no better life than the life than the were living youre a star Its narrative because we are trying to tell a story, the story will be told the paint, as the paint drips down the body it covers the nasty words and as the paint is reversed, it unveils the nice words. This will be done in accordance to the tone of the song.
- 4. Storyline Start- Head slowly looking up, shots alternating between words on the body and no words, the first part of the music video also aims on showing the audience the bad words and the damaging effects that it has on her emotions. Middle- paint starts to drip down, covering the nasty words, cut away shots, the aim is to show the changing in her thoughts and societies words once the bad words are covered up, this also shows the effects End- Paint unveils new nice words such as beautiful by the end of the music video, there are no words, this represents the idea that it was all in her head and the control she has over her thoughts
- 5. Actors/actress focus is on 1 main character Girl Age within the target audience- 18 years old
- 6. Styling/ dress of character Hair- plain straight Make-up- minimal, basic mascara/ face makeup Dress- Plain, black vest, black leggings, black socks, plain and non-distracting clothes
- 7. Location As our music video has a focus on one person, we want to keep this focus, we are going to only use a plain background, this is so that it doesnt distract from the message that we are trying to portray We have decided on a white wall We will use my other collegues house as there are large white walls in which we can film on.
- 8. Editing As this is also a conceptual music video, there will be a lot of special effects, we will use transitions, filters and transformations to make the music video as interesting as possible there will be heavy focus on the editing. Special effects I would like to include: Black and white Colour isolation (of either blue, green or red) Focus Blur Transformation Using editing techniques how her distorted thinking process
- 9. Lighting/colour The whole video will be a in black and white with limited colour isolation Lighting will be varied, depending on the shot the light that shines within and she fades away aims to look at things in other perspectives therefore there will be a change in lighting to represent a change in mood.
- 10. Target audience Primary target audience- 18-24 year olds Girls Secondary target audience- 24-30 year olds Tertiary target audience- Anyone who listens to the radio Social grade demographic- C2-E as the type of people who listen to this type of music tends to be teenagers with unskilled jobs as they are in school/college/apprenticeships or just starting out in their jobs. The target audience would also be a lower social demographic grade as they are less sure of themselves, people with money and power as they are more sure of themselves and comfortable within themselves and their profession. People who are in a higher position also attend to be older, this is because they they have worked towards the position that they are in and this can take years to achieve, therefore the audience would be older naturally.