Trend Snacks2013
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This document provides a summary of trends for 2013 across various industries based on insights from trend analysts and companies. Some of the key trends mentioned include corporations rebooting and refocusing on their core purpose, a move towards more localized and sustainable food production, the growth of peer-to-peer lending and crowdfunding replacing traditional banks, education shifting to focus more on skills and online/immersive experiences over traditional degrees, and nearly all objects becoming "smart" with embedded sensors and connectivity.
Trend Snacks2013
- 1. TREND SNACKS 2013
- 2. We¡¯ve handpicked these Trend Snacks to bundle the most interesting trends for 2013 and snack them up for your convenience. It is not an exhaustive list, but should ?rst and foremost give you inspiration, thoughts and new ideas for the year that just started. Enjoy. (Mar lies de Gooijer - Wilmar Alex Tax ) Strategists Brand & Interaction @IN10 IN10 | Kratonkade 7 | 3024 ES Rotterdam | The Netherlands | +31(0)10 22 14 600 www.in10.nl - www.in10.nl/weblog - www.in10.nl/fb - www.twitter.com/in10
- 3. BACK TO BASICS ON A SYSTEM LEVEL TOTAL REBOOT ECONOMY OF NATURE
- 4. CORPORATE Companies will have to regain control, be proactive and not reactive; develop an alternate vision resulting in a di?erent strategic direction; and delete everything that doesn¡¯t ?t the purpose. Fast. Literally rebooting the company. (CTRL ALT DLT )
- 5. NATURE ¡°We are discovering that nature (...) is the foundation of our existence.¡± Hilde Roothart ( ...and not the economy) Trendwatcher
- 6. The Story of Milk. Corporate ?lm reminding FrieslandCampina employees and its stakeholders of one the magic of mother nature: milk.
- 7. FINANCE ¡°Entrepreneurs are lending money to each other and are thereby taking over the role of banks (who are reluctant to ?nance startups).¡± Adjiedj Bakas ( Growth of peer2peer Trendwatcher ban king, crowdfunding)
- 9. EDUCATION The future of education will be much more open and accessible to anyone with a curious mind. With a focus on immersive online experiences that hone in on targeted skills rather than bloated degrees from educational institutions. Chase Jarvis (back to skills & curiosity) Creative Mind
- 11. FOOD ¡°One of the trends for 2013: Don¡¯t waste food (or money).¡± Marjolijn Kamphuis (Today¡¯s leftovers = Foodzy tomorrow¡¯s food)
- 13. FOOD Food companies will invest more money in regional production. Nestl¨¦ (M ake it where you sell it)
- 14. THE RAW REAL REVIVAL OF THE WORKING CLASS URBAN HOME GROWN NO FRILLS
- 15. Wir sind Handwerker. German ?lm to promote craftsmanship as the pillar of the economy
- 16. YOUTH ¡°Roughness spreads towards all parts of popular culture. Fight clubs are getting popular. In parks, we see youngsters ?ghting as a sport, leaving yoga groups. On Tumblr we see more and more pictures of people with bloody wounds and scars. Art and culture are totally trashed and cheap.¡± Tom Palmaerts (From ?ower to root) Trendwolves
- 19. FOOD ¡°Many agree that on the dinner plate of the future the meat or ?sh component plays a far less prominent role. This frees up room on the plate for other products and ingredients.¡± Marjolein Wintjes Trendwatcher (From ?ower to root)
- 20. ALL SMART & CONNECTED SEAMLESS & IMMERSIVE SMART HOME SMARTPHONE
- 21. SMART OBJECTS Embedded technology will show up where you least expect it: utility poles, door handles, sidewalks (...). Any place they can jam a sensor to capture data, or let you quickly gain information about location, situational awareness. (And imagine our body as Mashable one big smart object)
- 25. NEW MEDIA RULES TV AS A TRAFFIC DRIVER ARTIFICIAL SCARCITY NICHE SOCIAL MARKETING
- 26. OmniTV TV is increasingly consumed through multiple screens. 34% of Dutch people watch TV on a laptop, 16% on a tablet and 9% on a smartphone. TV and tablet together are the drivers for online brand search. Intomart GfK (From TV as a screen to screens as devic es with multiple purposes)
- 28. NETWORKS Now that everyone is on Facebook, marketeers can make the di?erence through niche, shared interest social media. And we¡¯re not talking 2012¡¯s stars like Pinterest or Path, but also the likes of Untappd, CafeMom, Endomondo. ( Everybody and all brands alr eady are on Facebook)
- 30. SCARCITY Scarcity will become a USP and a way to stand out from the crowd. Youngworks (Codewords & li mited editions galore)