trender WOMM - Case Studies
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The document discusses two Word of Mouth marketing campaigns run by Trender, a Word of Mouth marketing company in Romania. The first was for EuroVoice, a digital telephony service, which saw a 400% increase in revenue. The second was for Don Gustosso food products, which helped develop brand advocates. Both campaigns used Trender's community of social trenders to generate awareness, website traffic, and consumer insights that led to successful results for the clients.
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trender WOMM - Case Studies
- 1. THE WORD OF MOUTH MARKETING COMPANY
- 2. SPEAK WHAT YOU THINK OUR WORK WOM MARKETING CAMPAIGNS
- 3. Our Word Of Mouth community is powered by almost 4000 socially connected trenders, located throughout Romania. 44% of them are Men and 56% are Women between 18 and 35, with higher education level. trender is more than a social network, its a community
- 4. Over time we had WOM Marketing Campaigns for: publishers, development courses, digital telephony, women products, food products, handmade products and many social or fundraising events. Our clients and partners
- 5. TRENDER CASE STUDY HOW DID THE EUROVOICE SERVICE GET TO A 400% REVENUE GROWTH?
- 6. The new digital telephony service proposed by EUROWEB Romania, allows multimedia communication between two users both through private communication means (VPN, rented lines) as well as through public ones, such as the world Internet network. EuroVoice WOM Marketing Campaign
- 7. Trying to diversify the methods of brand promotion and business services, EuroVoice thought of a Word of Mouth Marketing Campaign through the trender community. EuroVoice Campaign Objectives
- 8. The service promoted was EuroVoice Prepaid (VoIP): - A 3 months campaign - 200 trenders involved - 15-25 average age EuroVoice Campaign Overview
- 9. - Over 6,000 visits and 50,000 page views were recorded during the campaign - 70% of traffic came via search engines and 30% through links on other websites - The average time each user spent on blog has been 10 minutes Awareness Website Traffic
- 10. - 200 trenders who have activated an EuroVoice number - 1500 trenders who heard about EuroVoice VoIP service - Approximately 100 reports with feedback from trenders participating in the campaign We had an estimated total reach of 100 000 people Consumer Insights
- 11. The campaign was a success and the results have not hesitated to appear: an increase of 400% of revenue for the EuroVoice service, in 2008. EuroVoice Campaign Results
- 12. TRENDER CASE STUDY TRENDERS SPREAD THE WORD ABOUT DON GUSTOSSO BRAND
- 13. Whiteland Sales and Marketing is currently one of the reference players in the food market, offering national sales and marketing at the highest quality standards. Don Gustosso WOM Marketing Campaign
- 14. Don Gustosso products are carefully selected so as to satisfy the most demanding quality standards of their clients. Despite its growth, many consumers were not aware of the full line of products available: ketchup, mayonnaise, sauces, horseradish. Don Gustosso Campaign Objectives
- 15. The products promoted were Don Gustosso sauces: - An 8 weeks campaign - 50 trenders involved - 80% Female and - 20% Male - 20 - 30 average age Don Gustosso Campaign Overview
- 16. - Over 12,500 visits and 50,000 page views were recorded during the campaign - 50% of traffic came via search engines, 34% via referring sites and 16% was direct traffic - The average time each user spent on blog has been 4 minutes Awareness Website Traffic
- 17. - 50 trenders who have tried Don Gustosso products - 3500 trenders who heard about Don Gustosso`s products - Approximately 40 reports with feedback from trenders participating in the campaign - 10 mentions on other websites and blogs We had an estimated total reach of 30 000 people Consumer Insights
- 18. By conducting a WOM Marketing Campaign with trender, Don Gustosso had the opportunity to develop a small group of advocates to continue to grow the brand. Don Gustosso Campaign Results
- 19. THANK YOU!
- 20. DO YOU WANT TO ACTIVATE LARGE-SCALE CONVERSATIONS ABOUT YOUR BRAND? Daniel Ovidiu Banica Giorgiana Petre Managing Partner New Business Developer Tel - +40 / 745 / 560 320 Tel - +40 / 752 / 292 103 Email - daniel.banica@epoint.ro Email - giorgiana.petre@trender.ro Skype - danielbanica Skype - giorgiana.petre Contact us through any of below or call. You can talk to us in English, German or Romanian TRENDER SOLUTIONS SRL | VAT No RO 22439083 | I. VACARESCU No 7, 300182 TIMISOARA, ROMANIA | FAX +40 / 256 / 407 147