The document traces the evolution of ERP systems from centralized computing systems in the 1960s to modern cloud-based ERP as a service solutions. Early MRP systems focused on inventory management and manufacturing requirements planning. ERP systems first emerged in the 1980s integrating multiple business processes across functions. Into the 2000s, ERP systems expanded with additional modules and became accessible as a service for small and medium enterprises.
The document discusses customer relationship management (CRM) and its evolution with technology. It explains that CRM aims to optimize profitability through enhanced customer satisfaction, automating and enhancing customer-centric processes. eCRM expands traditional CRM by integrating electronic channels like web and wireless technologies. Effective eCRM requires understanding customers, capturing and analyzing data, and providing personalized, targeted experiences across channels to improve customer retention and reduce costs.
The document discusses Enterprise Resource Planning (ERP). ERP is an integrated software solution that facilitates company-wide information sharing and processes across all departments. It aims to integrate and optimize business functions and processes. The document outlines the evolution of ERP, considerations for product selection such as functionality and costs, critical success factors like management support and training, and steps to build an ERP system using external resources.
Presentation slides from Customer Relationship Management (CRM) workshop as part of Destination Digital business support programme from Connecting Cambridgeshire.
Want more information? Small businesses across Cambridgeshire and Peterborough can currently get free business support on using digital technology until March 2015.
More information here: http://destinationdigital.info/advice/
The document discusses the evolution of enterprise resource planning (ERP) systems from early inventory control software in the 1960s to modern ERP platforms. It describes how ERP systems initially focused on automating individual business functions like inventory management before expanding in scope to integrate across business areas with MRP in the 1970s and MRPII/ERP in the 1980s-1990s. The document notes ERP now covers the complete range of business activities and extends beyond individual companies to support inter-organizational processes and partnerships through technologies like e-commerce. Finally, it outlines some key differences between traditional ERP and newer ERP II systems, which optimize entire supply chains through external collaboration.
Overseas online sales strategy for Chinese BrandsOxygen 2.0
?
In this presentation for Chinese brands Oxygen 2.0 highlights how to use inbound marketing best practices in tandem with Western social media channels such as Facebook, Twitter, LinkedIn, Pinterest etc. to increase website traffic, increase sales qualified leads, increase customer acquisition, increase market share and increase revenue
The document discusses the history and challenges of customer relationship management (CRM). It notes that while CRM was initially overhyped, focus has shifted to implementing CRM incrementally to address specific customer pain points and derive return on investment. Successful CRM requires collecting customer information across all touchpoints to develop a unified customer profile, in order to maximize lifetime customer value through acquisition, retention, and profitability.
A company's strategy consists of several key elements:
- Growing the business through activities like satisfying customers, outcompeting rivals, and adapting to market changes.
- Managing each functional area of the business and developing needed capabilities to achieve strategic and financial goals.
The document outlines the sales and distribution management process of Coca-Cola India. It discusses Coca-Cola's company overview, product specifications, business model, market segmentation, sales organization structure, sales force motivation, forecasting, distribution model, performance comparisons to Pepsi, logistics, performance management, promotional schemes, margins, financials, and recommendations. Key aspects covered include Coca-Cola's franchised bottling system, sales force training programs, incentive structures, forecasting approach, direct and indirect distribution networks, RED performance management tool, and distributor margins.
This document discusses customer relationship management (CRM). It defines CRM as a business strategy to understand, anticipate, and respond to customer needs to grow relationships. There are five types of CRM: analytical, collaborative, operational, geographic, and sales intelligence. The purpose of CRM is to create value for customers and the company. Implementing CRM requires a strategic review and addressing infrastructure, vendors, and future needs. Technology like loyalty cards and CRM software help gather customer data to personalize service. Benefits include reduced costs, increased satisfaction, and long term profitability.
Microsoft Dynamics CRM 2015 Pre-sales Presentation MaterialAileen Gusni
?
This document provides an overview of Microsoft Dynamics CRM and why companies should use it. It discusses how CRM systems can increase sales and marketing efficiency by driving optimization of business intelligence, social insights, and campaign management. It highlights key features of Dynamics CRM like being able to use it on any device or browser, its flexibility, mobility, out of the box features, and how it covers sales, marketing, service, and social CRM functionality in one platform. Demonstrations are provided of its salesforce automation, marketing automation, service management, and social CRM capabilities.
CRM, or customer relationship management, refers to concepts used by organizations to manage relationships with customers. It involves capturing leads, storing and analyzing customer data, and internal organizational information. CRM has three main aspects - operational, collaborative, and analytical. Operationally, CRM automates front office sales, service, and marketing processes. Collaboratively, it allows direct customer interaction without sales representative interference through automated communications. Analytically, CRM is used to optimize marketing effectiveness, customer retention, and decision making through customer data analysis. The top CRM software vendors in 2005 were SAP, Siebel, Oracle, Salesforce, and Amdocs.
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
The document discusses customer relationship management (CRM) and its evolution with technology. It explains that CRM aims to optimize profitability through enhanced customer satisfaction, automating and enhancing customer-centric processes. eCRM expands traditional CRM by integrating electronic channels like web and wireless technologies. Effective eCRM requires understanding customers, capturing and analyzing data, and providing personalized, targeted experiences across channels to improve customer retention and reduce costs.
The document discusses Enterprise Resource Planning (ERP). ERP is an integrated software solution that facilitates company-wide information sharing and processes across all departments. It aims to integrate and optimize business functions and processes. The document outlines the evolution of ERP, considerations for product selection such as functionality and costs, critical success factors like management support and training, and steps to build an ERP system using external resources.
Presentation slides from Customer Relationship Management (CRM) workshop as part of Destination Digital business support programme from Connecting Cambridgeshire.
Want more information? Small businesses across Cambridgeshire and Peterborough can currently get free business support on using digital technology until March 2015.
More information here: http://destinationdigital.info/advice/
The document discusses the evolution of enterprise resource planning (ERP) systems from early inventory control software in the 1960s to modern ERP platforms. It describes how ERP systems initially focused on automating individual business functions like inventory management before expanding in scope to integrate across business areas with MRP in the 1970s and MRPII/ERP in the 1980s-1990s. The document notes ERP now covers the complete range of business activities and extends beyond individual companies to support inter-organizational processes and partnerships through technologies like e-commerce. Finally, it outlines some key differences between traditional ERP and newer ERP II systems, which optimize entire supply chains through external collaboration.
Overseas online sales strategy for Chinese BrandsOxygen 2.0
?
In this presentation for Chinese brands Oxygen 2.0 highlights how to use inbound marketing best practices in tandem with Western social media channels such as Facebook, Twitter, LinkedIn, Pinterest etc. to increase website traffic, increase sales qualified leads, increase customer acquisition, increase market share and increase revenue
The document discusses the history and challenges of customer relationship management (CRM). It notes that while CRM was initially overhyped, focus has shifted to implementing CRM incrementally to address specific customer pain points and derive return on investment. Successful CRM requires collecting customer information across all touchpoints to develop a unified customer profile, in order to maximize lifetime customer value through acquisition, retention, and profitability.
A company's strategy consists of several key elements:
- Growing the business through activities like satisfying customers, outcompeting rivals, and adapting to market changes.
- Managing each functional area of the business and developing needed capabilities to achieve strategic and financial goals.
The document outlines the sales and distribution management process of Coca-Cola India. It discusses Coca-Cola's company overview, product specifications, business model, market segmentation, sales organization structure, sales force motivation, forecasting, distribution model, performance comparisons to Pepsi, logistics, performance management, promotional schemes, margins, financials, and recommendations. Key aspects covered include Coca-Cola's franchised bottling system, sales force training programs, incentive structures, forecasting approach, direct and indirect distribution networks, RED performance management tool, and distributor margins.
This document discusses customer relationship management (CRM). It defines CRM as a business strategy to understand, anticipate, and respond to customer needs to grow relationships. There are five types of CRM: analytical, collaborative, operational, geographic, and sales intelligence. The purpose of CRM is to create value for customers and the company. Implementing CRM requires a strategic review and addressing infrastructure, vendors, and future needs. Technology like loyalty cards and CRM software help gather customer data to personalize service. Benefits include reduced costs, increased satisfaction, and long term profitability.
Microsoft Dynamics CRM 2015 Pre-sales Presentation MaterialAileen Gusni
?
This document provides an overview of Microsoft Dynamics CRM and why companies should use it. It discusses how CRM systems can increase sales and marketing efficiency by driving optimization of business intelligence, social insights, and campaign management. It highlights key features of Dynamics CRM like being able to use it on any device or browser, its flexibility, mobility, out of the box features, and how it covers sales, marketing, service, and social CRM functionality in one platform. Demonstrations are provided of its salesforce automation, marketing automation, service management, and social CRM capabilities.
CRM, or customer relationship management, refers to concepts used by organizations to manage relationships with customers. It involves capturing leads, storing and analyzing customer data, and internal organizational information. CRM has three main aspects - operational, collaborative, and analytical. Operationally, CRM automates front office sales, service, and marketing processes. Collaboratively, it allows direct customer interaction without sales representative interference through automated communications. Analytically, CRM is used to optimize marketing effectiveness, customer retention, and decision making through customer data analysis. The top CRM software vendors in 2005 were SAP, Siebel, Oracle, Salesforce, and Amdocs.
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
Electronic commerce (e-commerce) is the activity of buying or selling products, services, information, or funds over the internet1234. E-commerce uses technology and digital platforms, such as websites, mobile apps and social media, to facilitate online transactions3. E-commerce can involve different types of market segments, such as individuals, businesses, and governments