Trends in door to door communication - RetailDetail 2013 - BD
This document discusses trends in door-to-door communication and marketing. It notes that door-to-door distribution reaches over 4.3 million Belgian households through 630 employees and 6 billion leaflets distributed annually. Door-to-door remains one of the most effective ways to reach consumers, as leaflets are seen as more relevant than other media for certain product categories. The document also highlights how door-to-door marketing can be intelligent and creative through segmentation, multi-channel offerings, and bringing paper marketing to life through additional elements like video. It argues that the right combination of reach, relevance, intelligence and creativity can lead to impact and appeal, and ultimately return on investment.
Trends in door to door communication - RetailDetail 2013 - BD
- 1. Trends in door to door communication Geert Schoenmaekers RetailDetail Workshop: Wie schrijft die blijft 28 November 2013
- 2. Active in Belgium & Italy Efficient Passion Advice on demand 6.000.000.000 leaflets per year 630 employees 4,37 million BE households Market research Social responsibility Quality Professional 2 100% Segmentation Environment Impact 132 million Euro revenues Retail PPP D2D Creative Innovation Newspapers DBM
- 3. D2D a confirmed RICH medium Reach Intelligent Creative Impact Appeal 3 Hyper relevant
- 5. REACH D2D 5
- 7. REACH = 1 person reading D2D for 180 centuries 7
- 8. Consumer time spent with D2D increases with 2% ! 8
- 9. REACH 9 Volumes distributed by BD growing in 2013
- 10. D2D communication: the last MASS MEDIUM? 10
- 11. Hyper RELEVANT Because of certain leaflets I consider certain purchases 47% Leaflets help me with my purchases. is influenced by leaflets for their purchases 11 33% I frequently buy things I see in leaflets. Leaflets put me to visiting certain shops. 27% 23%
- 12. Leaflets Internet Free Publicity Magazines Dailies TV Radio Car Real estate Banks Electronic devices Furniture Home decoration Clothing & Shoes Sports articles DIY products Toys Daily purchases Hyper RELEVANT 75% 6% 74% 10% 72% 10% 64% 17% 61% 14% 60% 12% 58% 17% 57% 28% 20% 45% 15% 43% 31% 33% 8% 4% 3% 2% 2% 8% 5% 1% 1% 0% 9% 5% 2% 1% 1% 8% 8% 1% 1% 1% 8% 12% 3% 2% 0% 10% 14% 1% 1% 1% 10% 11% 2% 2% 1% 8% 3% 1% 2% 1% 10% 10% 8% 5% 2% 29% 5% 8% 1% 1% 9% 15% 4% 8% 1% Leaflets are the preferred medium for orientation 12
- 14. INTELLIGENT & CREATIVE DISTRIBUTION 14
- 15. A FULL MULTI-CHANNEL LEAFLET OFFERING + 15 +
- 16. MERGING ABOVE AND BELOW THE LINE MARKETING 16
- 17. THE POWER OF TANGIBLE MEDIA 17
- 18. THE POWER OF TANGIBLE MEDIA 18
- 19. THE POWER OF TANGIBLE MEDIA 19
- 27. …as BD prepares for the future! 27
- 28. Belgische Distributiedienst +02 756 51 51 info@beldi.be www.beldi.be