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Trends
ACTION
JACKSON
A trend is a manifesto of
    something that has
unlocked or newly serviced
an existing need / product /
          service
            Kurt Vergult
            Executive creative director
Trend watching is about
observing and understanding
  what's already happening,
 the major and the minor, the
 mainstream and the fringe.
Pick the right TREND
and WIN
MACRO TRENDS
INDUSTRY TRENDS
CONSUMER TRENDS
The knife is made of silver and, besides the


Integration
              blade, it also includes a spoon, a fork, a spatula, a
              small toothpick and a retractable spike, which
              specialists consider was used to snag snails out of
              their shells. (200 A.D.)
Integration   A waher and spin drier all in one, what more
              could a house wife of today ask for. (1960)
The products you own that are supposed to

Integration   enhance your life too often work in isolation. At
              B&O we took a step back. Simply by connecting
              all the technology in your home  (2011)
Pharma retail
                                    The biggest change we see today is the
                                    movement towards category management.
                                    Pharmacists realize their competitive position
                                    is volatile and under attack. (retaildetail.eu, 2011)
Starts with category management
2011 IN     2010 OUT




   Whats Next?
TIPS & TRICKS
#1 Get inspired by Trend Blends
#2 Go STUMBLE
#3 Check the trend references
#4 Friend, Follow & Share




      People choose their own trend.
  (Power to the people, Insites Consulting)
#5 Wander more & open your eyes
#6 Read weird books
Enjoy surfing the last waves !
Trends are useless unless they make our
live better in some way. So dont get taken
in. No matter how many people are talking
about the hot trend, unless it is creating
true value by solving real problems, it will
die out soon enough.
Greg Satell, DigitalTonto




                                    Via Twitter: #lifelessons

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Trends3

  • 3. A trend is a manifesto of something that has unlocked or newly serviced an existing need / product / service Kurt Vergult Executive creative director
  • 4. Trend watching is about observing and understanding what's already happening, the major and the minor, the mainstream and the fringe.
  • 5. Pick the right TREND and WIN
  • 7. The knife is made of silver and, besides the Integration blade, it also includes a spoon, a fork, a spatula, a small toothpick and a retractable spike, which specialists consider was used to snag snails out of their shells. (200 A.D.)
  • 8. Integration A waher and spin drier all in one, what more could a house wife of today ask for. (1960)
  • 9. The products you own that are supposed to Integration enhance your life too often work in isolation. At B&O we took a step back. Simply by connecting all the technology in your home (2011)
  • 10. Pharma retail The biggest change we see today is the movement towards category management. Pharmacists realize their competitive position is volatile and under attack. (retaildetail.eu, 2011) Starts with category management
  • 11. 2011 IN 2010 OUT Whats Next?
  • 13. #1 Get inspired by Trend Blends
  • 15. #3 Check the trend references
  • 16. #4 Friend, Follow & Share People choose their own trend. (Power to the people, Insites Consulting)
  • 17. #5 Wander more & open your eyes
  • 18. #6 Read weird books
  • 19. Enjoy surfing the last waves !
  • 20. Trends are useless unless they make our live better in some way. So dont get taken in. No matter how many people are talking about the hot trend, unless it is creating true value by solving real problems, it will die out soon enough. Greg Satell, DigitalTonto Via Twitter: #lifelessons