1. A startup created in Switzerland by hotel industry insiders launched a new online travel agency (OTA) called TREOVI to change the OTA model by being commission-free for reservations. 2. Traditionally, OTAs generate revenue through commissions from hotels, but TREOVI offers a freemium model with free services and additional paid options without commissions on reservations. 3. After a year of beta testing with a focus on mobile, TREOVI plans to expand to major cities in Italy while helping destinations market themselves through new ways on the platform.