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Trimark Mechanical brand presentation 6 19-13

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John Schultz
John Schultz

The document provides details from a market research summary and survey results for Trimark Mechanical. The survey found that Trimark's reputation score was 7.71 out of 10 externally and 6.71 internally. Its visibility score was 4.71 externally and 5.14 internally. Based on these scores, Trimark's brand strength score was calculated to be 38 out of 100. The document then discusses the need for Trimark to develop a stronger brand through differentiating itself from competitors and focusing on a key idea around "comfortable and happy tenants" to connect with customers.

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WWW.TRIMARKCORPORATION.COM 703-891-2600 TRIMARK CORPORAT ION 1
TRIMARK CORPORAT ION 2
TRIMARK MECHANICAL Mission: Vision: Values: TRIMARK MECHANICAL S ERV ICE S 3
MARKET RESEARCH SUMMARY FOR TRIMARK MECHANICAL Purpose: This market research summary is provided to guide Trimark Mechanicals brand strategy and marketing planning. It offers a market snapshot within the following focus areas: Customer Business Priorities Buying Behavior Competition Competency and Performance Expanding the Relationship Referral Potential Brand Strength TRIMARK MECHANICAL S ERV ICE S 4
TRIMARK MECHANICAL SURVEY RESULTS On a scale of 0-10 (10 is the best) how good do you think Trimark Mechanicals reputation is? Answers External Internal Total Averages 8.71 6.71 7.71 TRIMARK MECHANICAL S ERV ICE S 5
TRIMARK MECHANICAL SURVEY RESULTS On a scale of 0-10 (10 being most visible) how visible do you think Trimark is in the marketplace? Answers External Internal Total Averages 4.71 5.14 4.93 TRIMARK MECHANICAL S ERV ICE S 6
TRIMARK MECHANICAL SURVEY RESULTS Brand Strength Score Trimark Mechanicals brand strength measures 38 out of a possible 100 How do we calculate the Brand Strength Score? The Brand Strength Score is measured on a scale of 1-100, with 100 being the strongest possible brand strength. It is calculated by multiplying the Reputation score with the Visibility score. What value does knowing our Brand Strength Score provide? The Brand Strength Score provides a simple and accurate quantitative expression of the strength of your brand within the market at this place in time. TRIMARK MECHANICAL S ERV ICE S 7
If you aint first, youre last! Ricky Bobby, Talladega Nights TRIMARK MECHANICAL S ERV ICE S 8
LEARNING TO DOMINATE OUR MARKETPLACE THROUGH A STRONG BRAND TRIMARK MECHANICAL S ERV ICE S 9
BRANDING DEFINED 1. An identifier of goods and services 2. A promise of a consistent experience 3. Owning a single idea that tilts sales in your favor TRIMARK MECHANICAL S ERV ICE S 10
BRANDING APPLIED TO THE SALES MOMENT People think in pictures. The Sales Moment is triggered when the movie of unmet needs playing in your target customers minds matches the promise of your product or service. The Sales Moment determines the one idea you should own. - James Connor, The Perfection of Marketing TRIMARK MECHANICAL S ERV ICE S 11
NOT KEY MESSAGES Licensed, bonded, insured Quality is our business HVAC, Plumbing ,and Building Maintenance Since 19XX We have fair prices TRIMARK MECHANICAL S ERV ICE S 12
TRIMARK MECHANICALS VERBAL EXPRESSION Our work is to make sure Trimark Mechanical can connect with prospects and stand out from the competition. With the sales moment idea in mind heres the rest of the story. TRIMARK MECHANICAL S ERV ICE S 13
WHERE DO WE STAND? Trimark Mechanical Competition Price Competitive Quality Service Expert Technicians Great Customer Service Emergency Service How will we differentiate? TRIMARK MECHANICAL S ERV ICE S 14
WHAT IS IMPORTANT TO OUR CLIENTS Give me comfortable and happy tenants Contribute to my professional success Use technology to prove your performance Be responsive to my needs In meeting these challenges, we can plant the flag and claim the landscape. TRIMARK MECHANICAL S ERV ICE S 15
TRIMARK MECHANICAL POSITION STATEMENT Comfortable and happy tenants are the most prized of commodities in the facilities and property management business. Our clients understand the essential connection between our services and the commodity that they desire, and therefore value their relationship with us highly. In helping clients to attract and retain comfortable and happy tenants, we make properties profitable. TRIMARK MECHANICAL S ERV ICE S 16
TRIMARK MECHANICAL MISSION STATEMENT As a trusted mechanical services firm, our mission is to help our clients be successful by making their tenants comfortable and happy. TRIMARK MECHANICAL S ERV ICE S 17
OUR BRAND WILL FOCUS ON COMFORTABLE, HAPPY TENANTS TRIMARK MECHANICAL S ERV ICE S 18
LET THE BRAINWASHING BEGIN.. Trimark Brand Staff Orientation (Audio Lessons) TRIMARK MECHANICAL S ERV ICE S 19 Table of Contents What is a brand? What is important to our clients? Comfortable and Happy Tenants Contributing to the professional success of the people that we serve. Use of technology to transport clients to the site. Responsive to service calls and emergencies, timely in delivering results.
OUR BRAND: WHAT WE SAY, WHAT WE LOOK LIKE TRIMARK MECHANICAL S ERV ICE S 20
TRIMARK MECHANICAL S ERV ICE S 21
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Trimark Mechanical brand presentation 6 19-13

  • 3. TRIMARK MECHANICAL Mission: Vision: Values: TRIMARK MECHANICAL S ERV ICE S 3
  • 4. MARKET RESEARCH SUMMARY FOR TRIMARK MECHANICAL Purpose: This market research summary is provided to guide Trimark Mechanicals brand strategy and marketing planning. It offers a market snapshot within the following focus areas: Customer Business Priorities Buying Behavior Competition Competency and Performance Expanding the Relationship Referral Potential Brand Strength TRIMARK MECHANICAL S ERV ICE S 4
  • 5. TRIMARK MECHANICAL SURVEY RESULTS On a scale of 0-10 (10 is the best) how good do you think Trimark Mechanicals reputation is? Answers External Internal Total Averages 8.71 6.71 7.71 TRIMARK MECHANICAL S ERV ICE S 5
  • 6. TRIMARK MECHANICAL SURVEY RESULTS On a scale of 0-10 (10 being most visible) how visible do you think Trimark is in the marketplace? Answers External Internal Total Averages 4.71 5.14 4.93 TRIMARK MECHANICAL S ERV ICE S 6
  • 7. TRIMARK MECHANICAL SURVEY RESULTS Brand Strength Score Trimark Mechanicals brand strength measures 38 out of a possible 100 How do we calculate the Brand Strength Score? The Brand Strength Score is measured on a scale of 1-100, with 100 being the strongest possible brand strength. It is calculated by multiplying the Reputation score with the Visibility score. What value does knowing our Brand Strength Score provide? The Brand Strength Score provides a simple and accurate quantitative expression of the strength of your brand within the market at this place in time. TRIMARK MECHANICAL S ERV ICE S 7
  • 8. If you aint first, youre last! Ricky Bobby, Talladega Nights TRIMARK MECHANICAL S ERV ICE S 8
  • 9. LEARNING TO DOMINATE OUR MARKETPLACE THROUGH A STRONG BRAND TRIMARK MECHANICAL S ERV ICE S 9
  • 10. BRANDING DEFINED 1. An identifier of goods and services 2. A promise of a consistent experience 3. Owning a single idea that tilts sales in your favor TRIMARK MECHANICAL S ERV ICE S 10
  • 11. BRANDING APPLIED TO THE SALES MOMENT People think in pictures. The Sales Moment is triggered when the movie of unmet needs playing in your target customers minds matches the promise of your product or service. The Sales Moment determines the one idea you should own. - James Connor, The Perfection of Marketing TRIMARK MECHANICAL S ERV ICE S 11
  • 12. NOT KEY MESSAGES Licensed, bonded, insured Quality is our business HVAC, Plumbing ,and Building Maintenance Since 19XX We have fair prices TRIMARK MECHANICAL S ERV ICE S 12
  • 13. TRIMARK MECHANICALS VERBAL EXPRESSION Our work is to make sure Trimark Mechanical can connect with prospects and stand out from the competition. With the sales moment idea in mind heres the rest of the story. TRIMARK MECHANICAL S ERV ICE S 13
  • 14. WHERE DO WE STAND? Trimark Mechanical Competition Price Competitive Quality Service Expert Technicians Great Customer Service Emergency Service How will we differentiate? TRIMARK MECHANICAL S ERV ICE S 14
  • 15. WHAT IS IMPORTANT TO OUR CLIENTS Give me comfortable and happy tenants Contribute to my professional success Use technology to prove your performance Be responsive to my needs In meeting these challenges, we can plant the flag and claim the landscape. TRIMARK MECHANICAL S ERV ICE S 15
  • 16. TRIMARK MECHANICAL POSITION STATEMENT Comfortable and happy tenants are the most prized of commodities in the facilities and property management business. Our clients understand the essential connection between our services and the commodity that they desire, and therefore value their relationship with us highly. In helping clients to attract and retain comfortable and happy tenants, we make properties profitable. TRIMARK MECHANICAL S ERV ICE S 16
  • 17. TRIMARK MECHANICAL MISSION STATEMENT As a trusted mechanical services firm, our mission is to help our clients be successful by making their tenants comfortable and happy. TRIMARK MECHANICAL S ERV ICE S 17
  • 18. OUR BRAND WILL FOCUS ON COMFORTABLE, HAPPY TENANTS TRIMARK MECHANICAL S ERV ICE S 18
  • 19. LET THE BRAINWASHING BEGIN.. Trimark Brand Staff Orientation (Audio Lessons) TRIMARK MECHANICAL S ERV ICE S 19 Table of Contents What is a brand? What is important to our clients? Comfortable and Happy Tenants Contributing to the professional success of the people that we serve. Use of technology to transport clients to the site. Responsive to service calls and emergencies, timely in delivering results.
  • 20. OUR BRAND: WHAT WE SAY, WHAT WE LOOK LIKE TRIMARK MECHANICAL S ERV ICE S 20
  • 21. TRIMARK MECHANICAL S ERV ICE S 21
  • 22. TRIMARK MECHANICAL S ERV ICE S 22
  • 23. TRIMARK MECHANICAL S ERV ICE S 23
  • 24. TRIMARK MECHANICAL S ERV ICE S 24