Trip advisoropportunities sd_tourismconference_1.15.13_final
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The document discusses opportunities for marketers on TripAdvisor, including how to effectively manage a TripAdvisor listing. It recommends marketers explore the TripAdvisor interface, manage their presence by posting photos and correctly mapping their location, respond to both good and bad reviews, encourage more reviews, and extend their TripAdvisor presence to other sites and social media to maximize exposure. The presentation emphasizes that TripAdvisor is a major traffic driver that marketers should actively engage with.
Trip advisoropportunities sd_tourismconference_1.15.13_final
- 1. TripAdvisor Opportunities for Marketers Making the Most of your TripAdvisor Listing
- 2. ROBIN ZEBROSKI Lawrence & Schiller Director, L&S Digital @robinzebroski /robinzebroski
- 3. Why am I talking about ?
- 4. Its all I dont like negative. TripAdvisor. Can I block my property in Reviews TripAdvisor? dont ?? matter. I dont want to use TripAdvisor. YOU ASKED QUESTIONS.
- 5. The Facts:
- 6. The Facts:
- 7. The Facts:
- 8. TripAdvisor Content is Indexed
- 9. Put TripAdvisor to Work. 1 Explore the Interface. 2 Manage your Presence. 3 Respond to Reviews. 4 Extend TripAdvisor. 5 TripAdvisor for DMOs.
- 16. Put TripAdvisor to Work. 1 Explore the Interface. 2 Manage your Presence. 3 Respond to Reviews. 4 Extend TripAdvisor. 5 TripAdvisor for DMOs.
- 17. Join the Management Center Scroll to the bottom of your listing
- 18. Join the Management Center http://www.tripadvisor.com/Owners
- 19. Join the Management Center http://www.tripadvisor.com/Owners
- 20. Join the Management Center http://www.tripadvisor.com/Owners
- 21. Join the Management Center http://www.tripadvisor.com/Owners
- 22. Join the Management Center http://www.tripadvisor.com/Owners
- 25. Map your Location, Correctly
- 26. Map your Location, Correctly http://www.google.com/maps. Zoom to your propertys location on the map. Right click on the location of your property. Select Whats Here? Your coordinates will appear in the Search Maps box above. (An example is 45.498681, 10.943272) Copy and paste those coordinates. Go to the Manage your page tab in your Management Center and follow these steps: Click on the Change property location link. Fill in your propertys correct details. Put your propertys latitude & longitude decimal coordinates in the comments box. Click Submit.
- 27. Watch for Fake Reviews Track the User Industry vs. Consumer Lingo? Beware of Customerjacking Crazies!
- 28. Put TripAdvisor to Work. 1 Explore the Interface. 2 Manage your Presence. 3 Respond to Reviews. 4 Extend TripAdvisor. 5 TripAdvisor for DMOs.
- 29. Respond to Reviews Good & Bad
- 30. Seeing a management response to reviews is important to me.
- 31. A good management response to a good review makes me think highly of the hotel.
- 32. If I was considering two comparable properties, the presence of a management response on one would sway me.
- 34. Respond to Reviews Good & Bad
- 35. Put TripAdvisor to Work. 1 Explore the Interface. 2 Manage your Presence. 3 Respond to Reviews. 4 Extend TripAdvisor. 5 TripAdvisor for DMOs.
- 39. Extend TripAdvisor to your Website
- 40. Extend TripAdvisor to Facebook
- 42. Put TripAdvisor to Work. 1 Explore the Interface. 2 Manage your Presence. 3 Respond to Reviews. 4 Extend TripAdvisor. 5 TripAdvisor for DMOs.
- 47. Google Reviews
- 50. Yahoo! Reviews
- 51. Questions ?
- 52. ROBIN ZEBROSKI Lawrence & Schiller Director, L&S Digital @robinzebroski /robinzebroski
- 53. ENJOY THE REST OF THE CONFERENCE!