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TripAlertz Partner Presentation-3-01-13

Mark Donohue
Mark Donohue

TripAlertz provides turn-key travel offers and deals through partnerships. It offers exclusive, discounted private hotel sales unavailable elsewhere. Partners receive a customized travel site to sell these deals and earn substantial revenue share. TripAlertz handles technology, supplier relationships, customer service and legal requirements to allow partners to profitably offer travel. Interested partners should review programs, technical integration and negotiate an agreement to launch discounted travel offers.

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A turn-key solution providing compelling travel offers (A wholly owned subsidiary of Media Market Group, LLC, which owns sites including HotelReservations.com and Hotels-and-Discounts.com)
2 Agenda Who We Are What We Do What Makes Us Different Our Technology & Service Data Management Console Our Suppliers Travel Revenue Potential Your Travel Strategy Partner Offer Types Partner Programs Partner Implementation Next Steps
Who We Are TripAlertz is a leader in the online distribution of hotels and resorts. We specialize in the non-public, private-sales of hotels and resorts, so that you can offer a unique product with guaranteed unbeatable prices. Our partners receive a turnkey, customized travel site, which can be up and running in a few days. The site is designed to optimize sales conversions. 3
What We Do TripAlertz offers "private-sales" discounts of getaway & vacation travel. TripAlertz offers a differentiated solution, so you are not making the same offers, like a Hotels.com or Expedia, which connect to the identical rates and supply. We focus on value for the everyday consumer, not the luxury market. You can give your audience access to the TripAlertz proprietary supply network and pricing, which can be up-to 65% lower than other online offers. 4
What Makes Us Different Team: Over 200 years of travel expertise with a specialized focus on private-sale and flash-sale travel offers. Content: Exclusively sourced travel deals that can only be accessed through the TripAlertz Deals Distribution System. Technology: Robust technology platform with powerful APIs, widgets and real-time confirmed reservations. Marketing: Our marketing team uses proprietary data to help optimize deals for your audience, and optimize your marketing of the offers. Legal: You become eligible to sell travel in all agreed upon jurisdictions, so you can avoid the expense of bonding, licensing and a range of hassles in being licensed to sell travel (in co-branded solutions). Rev Share: Earn substantial revenue share and commissions, including the potential to share in profits well-beyond a 30-day cookie. Our pay-outs are generally higher than other solutions, and our offers are better than public rate deals through the large online agencies. 5
Our Technology & Service API: TripAlertzs robust API allows your audience to book travel on your co- branded pages, formatted with our pricing, photos, package details, reviews, available dates, room types, and exceptional functionality. Note: at over $300K per month in sales, TripAlertz will consider a white-label partnership. Confirmed Reservations: Our inventory management system provides live inventory so that the reservation is guaranteed at time of booking. Supplier Extranet: TripAlertz delivers a dashboard and platform so suppliers can easily manage inventory, rooming reports, and offer details, and we custom design solutions for suppliers, which means better inventory offers for your customers. Reliable Customer Service: Each partner organization is assigned a dedicated customer service relationship. All of our agents are fully trained on travel product, and have at least 5 years experience in the travel industry. 6
Deal Management Console 7
Select Past Suppliers 8
Travel Sales Income Potential Consumers love travel deals. Travel is over 30% of all US e-commerce. Travel & Tourism is 10% of global GDP and the worlds largest industry. Generate significant incremental income on your site. Weekly travel deals increase your brand equity, customer acquisition, retention, customer engagement and overall yield. Travel deals maximize your revenue overall and can yield significant margin. 9
Your Travel Strategy How will you provide the most compelling travel offers? With TripAlertz you utilize our collective buying power by consolidating sales with other distribution partners of TripAlertz. Barriers Overcome with TripAlertz Partnership: 1. Volume of sales required for hotels to offer great/unique deals to your site(s) 2. Dedicated and experienced travel team necessary to negotiate compelling offers 3. Proprietary travel industry knowledge required to design and source compelling travel offers with content, visuals, design, marketing emails / ad units 4. Confirmed reservation booking to provide a great customer experience 5. Quality IT infrastructure with API in order to support program 6. Highly efficient hotel supplier interface to enter and easily update travel offers 7. Seller of Travel Law filings, fees and bonding required for states and countries 10
Partnerships with TripAlertz (depending on sales volume) Exclusive Content Non-Exclusive Deals available to select high Deals available to Private Label, volume, Co-Branded & Private Co-Branded and Affiliate Partners. Label Partners. Semi-Exclusive Deals available to select Private Label and Co-Brand partners. After an initial exclusivity period for some partners, deals are then made available through the non- exclusive channel 1 1
Partner Programs Private Label Co-Brand Affiliate Private Label partnership is limited to membership websites with a subscriber base of at least 1,000,000 members. Anticipated revenue should be in excess of $300,000 per month for this agreement level. Your site will access our content through the TripAlertz API feed. Your site can take payment or we can perform merchant services. Your site can support call center needs or we can provide a branded solution. We offer a generous revenue share program based on estimated volume and services contracted. If private labeled, you are responsible for all travel law filings, bonds, etc. 12
Partner Programs Co-Brand Affiliate Private Label Co-Branded partnerships are open to membership or non-membership web sites. Anticipated revenue should be in excess of $50,000 per month for this agreement level. Your site will access our content through the TripAlertz API feed. TripAlertz takes payment and provides a co-branded checkout and confirmation page TripAlertz provides customer call center support, as mutually agreed. We offer a generous revenue share program based on estimated volume and factoring co-branded services provide. Co-Branding with a travel brand generally improves conversions / yield. 13
Partner Programs Affiliate Private Label Co-Brand The Affiliate program is open to Membership or Non-Membership web sites. Anticipated revenue should be in excess $5,000 per month for our in-house affiliate program, with no minimum for our Affiliate Network programs, which are managed by others. Your site will access our content through the TripAlertz API feed or we provide Banner Ads, links, widgets and text ads, which go to the TA site, or a co- branded site. Your customers are linked to the TripAlertz consumer website to review the deal and process checkout. We offer competitive Affiliate commission programs and length of commission cookies / pixel tracking for affiliate referrals. 14
API Partner Implementation (Note: A co-branded URL redirected site takes one day to set-up) 1-2 Weeks Review and Sign Partner Agreement User & Travel Product Targeting Develop a profile of the target audience using demographic and behavioral data, in order to build customer travel product solutions that are highly targeted Technology Integration 2-4 Weeks Handoff credentials and review API and booking calendar specs Marketing Plan Development Develop a marketing plan to support launch of TripAlertzs travel product. This will include a mix of email, search, affiliate, social and offline media 1 Week API & Booking Calendar Testing Conduct testing that confirms all systems are working and ready for launch Go Live Travel product is fully integrated with API and users can book reservations 4-7 Weeks Launch Marketing Campaign Execute the marketing plan that was developed Sales and Travel Product Optimization Ongoing Continue to optimize the partnership by monitoring traffic, sales and behavioral data. Sales and travel product strategies will be adjusted to best optimize yield. 15
Next Steps Decide if private label, co-branding or affiliate best fits our mutual needs (Note: you must have a state travel license for private label sales) Review technical requirements Negotiate the agreement terms and initiate the contract review process Execute agreement Review timeline and initiate the implementation process 16
Please contact: Mark Donohue, President Media Market Group, LLC mark@tripalertz.com 617-571-4440

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TripAlertz Partner Presentation-3-01-13

  • 1. A turn-key solution providing compelling travel offers (A wholly owned subsidiary of Media Market Group, LLC, which owns sites including HotelReservations.com and Hotels-and-Discounts.com)
  • 2. 2 Agenda Who We Are What We Do What Makes Us Different Our Technology & Service Data Management Console Our Suppliers Travel Revenue Potential Your Travel Strategy Partner Offer Types Partner Programs Partner Implementation Next Steps
  • 3. Who We Are TripAlertz is a leader in the online distribution of hotels and resorts. We specialize in the non-public, private-sales of hotels and resorts, so that you can offer a unique product with guaranteed unbeatable prices. Our partners receive a turnkey, customized travel site, which can be up and running in a few days. The site is designed to optimize sales conversions. 3
  • 4. What We Do TripAlertz offers "private-sales" discounts of getaway & vacation travel. TripAlertz offers a differentiated solution, so you are not making the same offers, like a Hotels.com or Expedia, which connect to the identical rates and supply. We focus on value for the everyday consumer, not the luxury market. You can give your audience access to the TripAlertz proprietary supply network and pricing, which can be up-to 65% lower than other online offers. 4
  • 5. What Makes Us Different Team: Over 200 years of travel expertise with a specialized focus on private-sale and flash-sale travel offers. Content: Exclusively sourced travel deals that can only be accessed through the TripAlertz Deals Distribution System. Technology: Robust technology platform with powerful APIs, widgets and real-time confirmed reservations. Marketing: Our marketing team uses proprietary data to help optimize deals for your audience, and optimize your marketing of the offers. Legal: You become eligible to sell travel in all agreed upon jurisdictions, so you can avoid the expense of bonding, licensing and a range of hassles in being licensed to sell travel (in co-branded solutions). Rev Share: Earn substantial revenue share and commissions, including the potential to share in profits well-beyond a 30-day cookie. Our pay-outs are generally higher than other solutions, and our offers are better than public rate deals through the large online agencies. 5
  • 6. Our Technology & Service API: TripAlertzs robust API allows your audience to book travel on your co- branded pages, formatted with our pricing, photos, package details, reviews, available dates, room types, and exceptional functionality. Note: at over $300K per month in sales, TripAlertz will consider a white-label partnership. Confirmed Reservations: Our inventory management system provides live inventory so that the reservation is guaranteed at time of booking. Supplier Extranet: TripAlertz delivers a dashboard and platform so suppliers can easily manage inventory, rooming reports, and offer details, and we custom design solutions for suppliers, which means better inventory offers for your customers. Reliable Customer Service: Each partner organization is assigned a dedicated customer service relationship. All of our agents are fully trained on travel product, and have at least 5 years experience in the travel industry. 6
  • 9. Travel Sales Income Potential Consumers love travel deals. Travel is over 30% of all US e-commerce. Travel & Tourism is 10% of global GDP and the worlds largest industry. Generate significant incremental income on your site. Weekly travel deals increase your brand equity, customer acquisition, retention, customer engagement and overall yield. Travel deals maximize your revenue overall and can yield significant margin. 9
  • 10. Your Travel Strategy How will you provide the most compelling travel offers? With TripAlertz you utilize our collective buying power by consolidating sales with other distribution partners of TripAlertz. Barriers Overcome with TripAlertz Partnership: 1. Volume of sales required for hotels to offer great/unique deals to your site(s) 2. Dedicated and experienced travel team necessary to negotiate compelling offers 3. Proprietary travel industry knowledge required to design and source compelling travel offers with content, visuals, design, marketing emails / ad units 4. Confirmed reservation booking to provide a great customer experience 5. Quality IT infrastructure with API in order to support program 6. Highly efficient hotel supplier interface to enter and easily update travel offers 7. Seller of Travel Law filings, fees and bonding required for states and countries 10
  • 11. Partnerships with TripAlertz (depending on sales volume) Exclusive Content Non-Exclusive Deals available to select high Deals available to Private Label, volume, Co-Branded & Private Co-Branded and Affiliate Partners. Label Partners. Semi-Exclusive Deals available to select Private Label and Co-Brand partners. After an initial exclusivity period for some partners, deals are then made available through the non- exclusive channel 1 1
  • 12. Partner Programs Private Label Co-Brand Affiliate Private Label partnership is limited to membership websites with a subscriber base of at least 1,000,000 members. Anticipated revenue should be in excess of $300,000 per month for this agreement level. Your site will access our content through the TripAlertz API feed. Your site can take payment or we can perform merchant services. Your site can support call center needs or we can provide a branded solution. We offer a generous revenue share program based on estimated volume and services contracted. If private labeled, you are responsible for all travel law filings, bonds, etc. 12
  • 13. Partner Programs Co-Brand Affiliate Private Label Co-Branded partnerships are open to membership or non-membership web sites. Anticipated revenue should be in excess of $50,000 per month for this agreement level. Your site will access our content through the TripAlertz API feed. TripAlertz takes payment and provides a co-branded checkout and confirmation page TripAlertz provides customer call center support, as mutually agreed. We offer a generous revenue share program based on estimated volume and factoring co-branded services provide. Co-Branding with a travel brand generally improves conversions / yield. 13
  • 14. Partner Programs Affiliate Private Label Co-Brand The Affiliate program is open to Membership or Non-Membership web sites. Anticipated revenue should be in excess $5,000 per month for our in-house affiliate program, with no minimum for our Affiliate Network programs, which are managed by others. Your site will access our content through the TripAlertz API feed or we provide Banner Ads, links, widgets and text ads, which go to the TA site, or a co- branded site. Your customers are linked to the TripAlertz consumer website to review the deal and process checkout. We offer competitive Affiliate commission programs and length of commission cookies / pixel tracking for affiliate referrals. 14
  • 15. API Partner Implementation (Note: A co-branded URL redirected site takes one day to set-up) 1-2 Weeks Review and Sign Partner Agreement User & Travel Product Targeting Develop a profile of the target audience using demographic and behavioral data, in order to build customer travel product solutions that are highly targeted Technology Integration 2-4 Weeks Handoff credentials and review API and booking calendar specs Marketing Plan Development Develop a marketing plan to support launch of TripAlertzs travel product. This will include a mix of email, search, affiliate, social and offline media 1 Week API & Booking Calendar Testing Conduct testing that confirms all systems are working and ready for launch Go Live Travel product is fully integrated with API and users can book reservations 4-7 Weeks Launch Marketing Campaign Execute the marketing plan that was developed Sales and Travel Product Optimization Ongoing Continue to optimize the partnership by monitoring traffic, sales and behavioral data. Sales and travel product strategies will be adjusted to best optimize yield. 15
  • 16. Next Steps Decide if private label, co-branding or affiliate best fits our mutual needs (Note: you must have a state travel license for private label sales) Review technical requirements Negotiate the agreement terms and initiate the contract review process Execute agreement Review timeline and initiate the implementation process 16
  • 17. Please contact: Mark Donohue, President Media Market Group, LLC mark@tripalertz.com 617-571-4440