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Triumph and Disaster: Passle #mystartupstory

Passle
Passle

The story of dot-com boom and bust and boom! And starting again with Passle - the Expert to Expert marketing platform. We did this originally for a 際際滷share competition (which we won!)

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The story of two brothers and Passle By Tom Elgar #mystartupstory triumph and disaster and back again
This is me, Tom, leaving Nichestream my web development company for the last time EVER in 2001. Wed been smashed up in the dot-com crash
This is me, Tom, leaving Nichestream my web development company for the last time EVER in 2001. Wed been smashed up in the dot-com crash Ive just turned off the lights.
This is me, Tom, leaving Nichestream my web development company for the last time EVER in 2001. Wed been smashed up in the dot-com crash Ive just turned off the lights. But forgot the awning better do that first.
meet with Triumph and Disaster And treat those two imposters just the same Rudyard Kipling
My brother, Adam, and I have worked on a lot of projects Me Adam
When I was about 12, our mother said she would give us 贈100 to paint this barn with wood-preserving creosote. At least a week of hard, dirty work.
But if you pilfer a spray can and mix the creosote with petrol, you can spray it on in about 3 hours When I was about 12, our mother said she would give us 贈100 to paint this barn with wood-preserving creosote. At least a week of hard, dirty work.
But if you pilfer a spray can and mix the creosote with petrol, you can spray it on in about 3 hours When I was about 12, our mother said she would give us 贈100 to paint this barn with wood-preserving creosote. At least a week of hard, dirty work. and go back to watching TV.
But if you pilfer a spray can and mix the creosote with petrol, you can spray it on in about 3 hours When I was about 12, our mother said she would give us 贈100 to paint this barn with wood-preserving creosote. At least a week of hard, dirty work. Our mother is was LIVID. and go back to watching TV.
They actually make it now commercially.
Although probably not simply by mixing creosote with a gallon of lethally explosive petrol. They actually make it now commercially.
When I was 14, we had an idea for a childrens drawing game. Using stencils of body parts you could make up different characters (mostly based on the drawing of Albert Uderzo) We called them the AniMates.
When I was 14, we had an idea for a childrens drawing game. Using stencils of body parts you could make up different characters (mostly based on the drawing of Albert Uderzo) We met the toy companies, but they said using stencils was too complicated for little children. Which is a shame because they worked well. We called them the AniMates.
Later somewhat by accident I got a job teaching Economics and History in Zimbabwe. When they realised I couldnt teach, I got a call from Adam (who now worked for a conference company) to run this exhibition.
As it turns out, The Biggest Internet Event in Africa in 1996 Later somewhat by accident I got a job teaching Economics and History in Zimbabwe. When they realised I couldnt teach, I got a call from Adam (who now worked for a conference company) to run this exhibition.
As it turns out, The Biggest Internet Event in Africa in 1996 wasnt really THAT big. Later somewhat by accident I got a job teaching Economics and History in Zimbabwe. When they realised I couldnt teach, I got a call from Adam (who now worked for a conference company) to run this exhibition.
And when Adam did his next conference now as a spin off company called Streamingmedia Inc. I coded their website and marketing tools Then I learnt to code.
And when Adam did his next conference now as a spin off company called Streamingmedia Inc. I coded their website and marketing tools Looks pretty hopeless now but, the clever bit was Then I learnt to code.
And when Adam did his next conference now as a spin off company called Streamingmedia Inc. I coded their website and marketing tools Looks pretty hopeless now but, the clever bit was Then I learnt to code. This: Industry news
And when Adam did his next conference now as a spin off company called Streamingmedia Inc. I coded their website and marketing tools Looks pretty hopeless now but, the clever bit was And this: Advertising for the conferences Then I learnt to code. This: Industry news
San Francisco, 2000 So instead of: 1. Buying a mailing list 2. Printing flyers 3. Sending them 4. Hoping for the best
San Francisco, 2000 Streamingmedia Inc. created a community around the emerging streaming technologies. We spoke to THE RIGHT 25,000 people each day. The competition spoke to THE WRONG 100,000 PEOPLE, at huge expense, twice a year. So instead of: 1. Buying a mailing list 2. Printing flyers 3. Sending them 4. Hoping for the best
Nowadays its called Content Marketing. We just thought it was very clever indeed. Either way, Streamingmedia won. Bill Adam
Nowadays its called Content Marketing. We just thought it was very clever indeed. Either way, Streamingmedia won. Streamingmedia Inc. sold to Penton Media for $100m in late 2000. Bill Adam
And all coded from this little shop in Oxford, UK!
Then we set up Serverside Group, which puts pictures on payment cards
I thought it would be great for small business logos, but actually it was mostly dogs and kids
But there are lots of dogs and lots of kids, and we started to do lots and lots of cards
But there are lots of dogs and lots of kids, and we started to do lots and lots of cards
And we signed up lots and lots of the worlds leading banks.
We needed to demonstrate our expertise in our market. So we started a blog.
But writing content was always the second priority for the senior management and our in-house Experts It was really hard and it did not directly close business. We needed to demonstrate our expertise in our market. So we started a blog.
And hardly authentic We tried to outsource our content writing, but the agency didnt really understand our weird little niche. So the content was BORING.
And hardly authentic One day we walked our little blog out in to the snow And shot it. We tried to outsource our content writing, but the agency didnt really understand our weird little niche. So the content was BORING.
And hardly authentic One day we walked our little blog out in to the snow And shot it. We tried to outsource our content writing, but the agency didnt really understand our weird little niche. So the content was BORING.
By now we were doing well, and other companies started to copy us (but we had the patents) so we went at em! A bit like this
Eventually we knew more about plastic cards than any man should reasonably know. So we sold to Gemalto N.V. in 2009. The $9bn gorilla in our field.
When we finally made our getaway, we wondered about whether that: Experts demonstrating their knowledge thing was a Thing. It turns out that lots of firms want to showcase the knowledge and experience of their bright, busy experts.
She is destined to be a Mighty Warrior! And so Passle was born

More Related Content

Triumph and Disaster: Passle #mystartupstory

  • 1. The story of two brothers and Passle By Tom Elgar #mystartupstory triumph and disaster and back again
  • 2. This is me, Tom, leaving Nichestream my web development company for the last time EVER in 2001. Wed been smashed up in the dot-com crash
  • 3. This is me, Tom, leaving Nichestream my web development company for the last time EVER in 2001. Wed been smashed up in the dot-com crash Ive just turned off the lights.
  • 4. This is me, Tom, leaving Nichestream my web development company for the last time EVER in 2001. Wed been smashed up in the dot-com crash Ive just turned off the lights. But forgot the awning better do that first.
  • 5. meet with Triumph and Disaster And treat those two imposters just the same Rudyard Kipling
  • 6. My brother, Adam, and I have worked on a lot of projects Me Adam
  • 7. When I was about 12, our mother said she would give us 贈100 to paint this barn with wood-preserving creosote. At least a week of hard, dirty work.
  • 8. But if you pilfer a spray can and mix the creosote with petrol, you can spray it on in about 3 hours When I was about 12, our mother said she would give us 贈100 to paint this barn with wood-preserving creosote. At least a week of hard, dirty work.
  • 9. But if you pilfer a spray can and mix the creosote with petrol, you can spray it on in about 3 hours When I was about 12, our mother said she would give us 贈100 to paint this barn with wood-preserving creosote. At least a week of hard, dirty work. and go back to watching TV.
  • 10. But if you pilfer a spray can and mix the creosote with petrol, you can spray it on in about 3 hours When I was about 12, our mother said she would give us 贈100 to paint this barn with wood-preserving creosote. At least a week of hard, dirty work. Our mother is was LIVID. and go back to watching TV.
  • 11. They actually make it now commercially.
  • 12. Although probably not simply by mixing creosote with a gallon of lethally explosive petrol. They actually make it now commercially.
  • 13. When I was 14, we had an idea for a childrens drawing game. Using stencils of body parts you could make up different characters (mostly based on the drawing of Albert Uderzo) We called them the AniMates.
  • 14. When I was 14, we had an idea for a childrens drawing game. Using stencils of body parts you could make up different characters (mostly based on the drawing of Albert Uderzo) We met the toy companies, but they said using stencils was too complicated for little children. Which is a shame because they worked well. We called them the AniMates.
  • 15. Later somewhat by accident I got a job teaching Economics and History in Zimbabwe. When they realised I couldnt teach, I got a call from Adam (who now worked for a conference company) to run this exhibition.
  • 16. As it turns out, The Biggest Internet Event in Africa in 1996 Later somewhat by accident I got a job teaching Economics and History in Zimbabwe. When they realised I couldnt teach, I got a call from Adam (who now worked for a conference company) to run this exhibition.
  • 17. As it turns out, The Biggest Internet Event in Africa in 1996 wasnt really THAT big. Later somewhat by accident I got a job teaching Economics and History in Zimbabwe. When they realised I couldnt teach, I got a call from Adam (who now worked for a conference company) to run this exhibition.
  • 18. And when Adam did his next conference now as a spin off company called Streamingmedia Inc. I coded their website and marketing tools Then I learnt to code.
  • 19. And when Adam did his next conference now as a spin off company called Streamingmedia Inc. I coded their website and marketing tools Looks pretty hopeless now but, the clever bit was Then I learnt to code.
  • 20. And when Adam did his next conference now as a spin off company called Streamingmedia Inc. I coded their website and marketing tools Looks pretty hopeless now but, the clever bit was Then I learnt to code. This: Industry news
  • 21. And when Adam did his next conference now as a spin off company called Streamingmedia Inc. I coded their website and marketing tools Looks pretty hopeless now but, the clever bit was And this: Advertising for the conferences Then I learnt to code. This: Industry news
  • 22. San Francisco, 2000 So instead of: 1. Buying a mailing list 2. Printing flyers 3. Sending them 4. Hoping for the best
  • 23. San Francisco, 2000 Streamingmedia Inc. created a community around the emerging streaming technologies. We spoke to THE RIGHT 25,000 people each day. The competition spoke to THE WRONG 100,000 PEOPLE, at huge expense, twice a year. So instead of: 1. Buying a mailing list 2. Printing flyers 3. Sending them 4. Hoping for the best
  • 24. Nowadays its called Content Marketing. We just thought it was very clever indeed. Either way, Streamingmedia won. Bill Adam
  • 25. Nowadays its called Content Marketing. We just thought it was very clever indeed. Either way, Streamingmedia won. Streamingmedia Inc. sold to Penton Media for $100m in late 2000. Bill Adam
  • 26. And all coded from this little shop in Oxford, UK!
  • 27. Then we set up Serverside Group, which puts pictures on payment cards
  • 28. I thought it would be great for small business logos, but actually it was mostly dogs and kids
  • 29. But there are lots of dogs and lots of kids, and we started to do lots and lots of cards
  • 30. But there are lots of dogs and lots of kids, and we started to do lots and lots of cards
  • 31. And we signed up lots and lots of the worlds leading banks.
  • 32. We needed to demonstrate our expertise in our market. So we started a blog.
  • 33. But writing content was always the second priority for the senior management and our in-house Experts It was really hard and it did not directly close business. We needed to demonstrate our expertise in our market. So we started a blog.
  • 34. And hardly authentic We tried to outsource our content writing, but the agency didnt really understand our weird little niche. So the content was BORING.
  • 35. And hardly authentic One day we walked our little blog out in to the snow And shot it. We tried to outsource our content writing, but the agency didnt really understand our weird little niche. So the content was BORING.
  • 36. And hardly authentic One day we walked our little blog out in to the snow And shot it. We tried to outsource our content writing, but the agency didnt really understand our weird little niche. So the content was BORING.
  • 37. By now we were doing well, and other companies started to copy us (but we had the patents) so we went at em! A bit like this
  • 38. Eventually we knew more about plastic cards than any man should reasonably know. So we sold to Gemalto N.V. in 2009. The $9bn gorilla in our field.
  • 39. When we finally made our getaway, we wondered about whether that: Experts demonstrating their knowledge thing was a Thing. It turns out that lots of firms want to showcase the knowledge and experience of their bright, busy experts.
  • 40. She is destined to be a Mighty Warrior! And so Passle was born