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The Institute of Chartered Accountants of India
(A statutory body established under the Act of Parliament)

TROJANS
Information Technology
Training Programme
Jalgaon 46
@Jalgaon Branch of WIRC
Maruti-Suzuki - People’s
Brand

Trojans Team
Atul Deepak Tawade

Designing

Prasad Pimpale

Formatting

Lokesh Kolhe

Field Work

Saurabh Aswani

Content

Prakash Sharma

Research

The Begininig…
?Conceived by Sanjay
Gandhi

?Maruti Udyog Ltd

?Established in 1981

?Maruti Suzuki India Ltd

?14th December 1983 –
The first car rolled out
?Suzuki Alto Kei

Operations
? The Gurgaon plant spread over 300 acres
? Three fully integrated manufacturing plants
? Installed capacity of 350,000 vehicles annually
productivity
? Improvements enabled manufacture 900,000 vehicles
annually.

?The Gurgaon facilities also
manufacture 240,000 KSeries engines annually.
?The entire facility is
equipped with more than 150
robots, of which 71 have been
developed in-house.

Extensions
?The Manesar
manufacturing plant was
inaugurated in February
2007.
?Spread over 600 acres.
?Initially it had a production capacity of 100,000 vehicles
annually.
?It was increased to 300,000 vehicles annually in October 2008.
?The production capacity was further increased by 250,000
vehicles taking total production capacity to 550,000 vehicles
annually.

Network
?1100 Dealerships across 700 towns
and cities

?3000 Service Stations across 1,400
towns and cities
?30 Express Service Stations on
30 National highways across 1,314
cities in India.
Service is a major revenue generator of the company.
Most of the service stations are managed on franchise basis, where
Maruti Suzuki trains the local staff.
Other automobile companies have not been able to match this
benchmark set by Maruti Suzuki.

In The Driving Seat
Mr. R.C. Bhargav
(Chairman)

Mr. Kenichi Ayukawa
(M.D. & CEO)

Mr. Toshiaki Hasuike
(Joint CEO)

Board of Directors
Mr. Keiichi Asai
(Director and Managing
Executive)
Mr. Kuzuhiko Ayab
(Director and
Managing Executive –
Supply Chain)

Mr. R.P Singh
(Director)

Board of Directors
Ms. Pallavi Shroff
(Director)

Mr. D.S. Brar
(Director)

Mr. Kinji Saito
(Director)

Products
Entry Level
Alto

SUV
Grand Vitara

C-Class
Ecco
Omni

Sedan
D-Zire
SX4
Kizashi

LUV
Ertiga

Hatchback
Swift
Ritz
Wagon-R
Estilo
A-Star

Utility Services

Ensuring Worry free Ride

Resale

Training Mode

Joy Ride

Sales Numbers
Maruti Suzuki’s annual
production and sales around
750000 units
Major cars produced are the
passenger cars which occupy
37% of market share
Of the above 750000 cars
produced and sold annually
around 50000 cars are meant for
export in nearing Asian countries

When the road got tough
Biggest Union V/s
Management clash in recent
times.
?Dispute
?Violence
?Destruction
On July 18, 2012 violence broke
out @ Manesar
The workers who surfaced
grudge against the management
set ablaze the plant which cost
MICL dearly and a valuable life

Union Punch
Demands
? Three fold increase in basic pay
? Monthly conveyance allowance
Rs.10000/? Laundry allowance Rs.3000/p.m.
? A gift with every new car launch
? House for every worker or cheap
home loans facility
?Better working condition

Management Responds…
?Announced lockout under Industrial Dispute Act, 1947
? Suspended the workers involved in the violence
?Contract laborers were awarded permanent status
? Salary of all the other workers during the violence
period was seized

Memorandum Of Understanding
The analysts estimated a loss of Rs.75 crore per day and substantial
loss in market share

Thereon the Mr. Nakanishi appealed the Haryana state government to
take legislative steps to stop the violence
Ultimately the management agreed to discontinue the practise of
hiring contract workers, awarding permanent status to existing
contract based workers
The plant operations have been resumed at
90% of its original capacity

Thereby giving way to a daily rolling out of
150 units

CSR
? Road Safety Mission
?Environment Conservation
? Contributions to the Nation

CSR
Promoting Safe Driving
First automobile Company
to promote safe driving and
training.

Institute of Traffic and Driving Research (ITDR)
(An initiative of Maruti Suzuki an Delhi Govt.)

oTrained 7,00,000 people free of cost
oTrained 1,00,000 under privileged people

CSR
Helps in nation building and youth
empowerment through:? Employee Connect program
?Skill development activities

?Community development schemes
?Recently donated Rs.1.56 cores and
5 Omni ambulances to P.M Relief
Fund for Uttarakhand victims

CSR
Reduced/vehicle emission of CO2
?Use of natural gas instead of propane gas during
manufacturing and power generation.
?Reuse of waste fuel from turbine to generate steam and
compressed air
?Carbon Dioxide emissions
per vehicle (produced
during manufacturing) are
down by over 39% in last
five years.

CSR
?Total energy consumption per
vehicle is down by 26 % over
the last six years.

Reduce

Recycle

Reuse

? Power Consumption has
come down by 31 % over the
last six years.
? Water Consumption per
vehicle has dropped by 63%
over the last six years.
? Landfill waste has come
down by 67 % over the last six
years.

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