Tron legacy Marketing Campaign
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The website provides extensive information about Tron Legacy, including sections on the movie synopsis and cast, the story and characters of Tron, vehicles and weapons, locations, and a lexicon. It allows users to play classic Tron arcade games. Additionally, there were various alternate reality games and puzzles promoted through the website and other platforms that engaged fans to unlock content in the search for Kevin Flynn. The expansive marketing campaign incorporated many interactive elements across the website and social media.
Tron legacy Marketing Campaign
- 1. Studio: Walt Disney Pictures Release Date: December 17, 2010
- 2. Plash Page Lite version option Launch trailer Website is a page under disney.com
- 3. Homepage Home Ride light cycle Create/Edit program Codex Tron Legacy Chronology Downloads Games Music Media News Product
- 4. Create/Edit Program 1. Create Program 2. Answer series of questions 3.Customized it by uploading image 4. Receive points for creating 5. Points are redeemable For download aka upgrades.
- 5. Create/Edit Program (Continued) Change name Use rewards Towards upgrades Users upgrades Ride light cycle Edit facial data
- 6. Upgrades Include: Exclusive Wall papers, images, and printable posters.
- 7. Synopsis/Cast Movie summary including. Cast and crew.
- 8. CODEX: About Tron The Story Tron (Original) Tron: Legacy
- 9. CODEX: Characters TRON TRON LEGACY Choose a characters between users and programs Character info includes: -Actors name -Faction -Era -Allies -Enemies
- 10. CODEX: Vehicle Choose from 5 different vehicles. Info includes: -Owner -Special capabilities
- 11. CODEX: Weapons and Items Choose from 5 different weapons. Describes weapons abilities and powers.
- 12. CODEX: Locations Choose from 8 different locations. Brief description of locations significance
- 13. CODEX: Lexicon Gives definitions of movie terminology.
- 14. CHRONOLOGY Gives you highlights from Tron, Encom, and Flynn lives. From 1970 through 2010.
- 16. Games: Classic Arcade Main Menu Choose from a series of games Games are very traditional Very simple and easy to play
- 17. Games: Iphone App Users are able to connect to to official mobile site Watch latest movie trailers Check out art and relive ComicCon Unlock exclusive clock when using Monster docking station
- 18. Game: Xbox 360, PS3, PC Game trailer About the game Special features In game screen shots
- 19. Game: Wii, DS About the game Screen shots
- 20. Music Grammy Award-winning duo Daft Punk will be scoring The film.
- 22. NEWS Articles from Comi-Con Iphone Apps Magazines
- 23. Products Graphic Novel Gaming Chair Docking Station Itunes App
- 24. Sweepstakes Users can enter a series of sweepstakes. Prizes include: Red carpet premiere, video game prize pack, trip to Disneyland, autographs, posters, and gear. Prizes are unlocked by the number of users that enter.
- 25. Theres a lot to do in the website. Can keep the user busy for days. Has a lot of information on the movie. Option of navigating the website in Lite version, (no flash a lot faster). Traditional Tron arcade game. Easy and entertaining to Analysis of website What works What doesnt work Need to install a plug in to play the game. Which is a slow process. No social media share incentives. Information overload, un- organized info can be overwhelming for first time users.
- 26. By The Numbers Fans: 248,988 Update Frequency: Not a lot of activity
- 27. Strategy Informative: Links, photos, videos, and surveys. They upload movie screen shots one at a time adding a story caption with it. Updates on cast and crews recent activities like interviews or appearances. Use the Facebook poll app to ask users questions. Updates
- 28. Custom Tabs- TRONiverse Click anywhere on the globe To get the comments from that area Comments from users
- 29. Custom Tabs Tron Hub Enter Zipcode for Screening info Preview Apps Shop online Get on the Tron- Niverse grid
- 30. By The Numbers Followers: 7,287 Update Frequency: Started: July 6, 2010
- 31. Strategy Updates: Same updates as FB. Use Hashtags. No personal tweets are formal and informative. No Mentions No RTs No Lists
- 32. Flynn Lives.com Users play along in the search for Flynn.
- 33. Flynn Lives Fans: 11,111 Started: Feb 22, 2010
- 34. Zero Hour Fans from major cities around the world are called upon to unlock this puzzle by entering a code to their respected number.. Enter code Cities involved Codes to unlock
- 35. Zero Hour (continued) Fans from major cities around the world are called upon to unlock this puzzle by entering a code to their respected number.. Step 1: Locate Destination Step 2: Identify agent Step 3: Convey password Step 4: Receive cell phone Step 5: Follow directions Step 6: Get secret code
- 36. It only took a matter of hours until all users from different Of the world were able to unlock the poster. Zero Hour (continued) Step 7: Enter code online Step 8: Begin unlocking poster
- 37. Circuit Pulse Users enter phone number Users receive a phone call then asked to enter code: Users must then use the process of Elimination on their phone to guess the code to gain access to the site.
- 38. Circuit Pulse When entering the right code, users get access to a sneak preview of the movie. Also a phone number where they can call and talk to Flynn.
- 39. Flynn Frontier
- 40. Flynn Frontier About the author Critical Raves Dedication
- 42. Digital Urban Sprawl Users play along in the search for Flynn. Click on games to name it. Red dots show All the games on The map.