Trono di Spade, Le Cronache di Narnia, Harry Potter, da libri a esperienze mondiali
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This presentation discusses the history and transmedia expansion of The Wizard of Oz franchise from L. Frank Baum's book in 1900. It summarizes how the story grew from the book to sequels, a theme park, movies, and more, becoming a global phenomenon enjoyed across generations. Transmedia storytelling techniques have kept the franchise alive through various forms of media and immersive experiences.
Trono di Spade, Le Cronache di Narnia, Harry Potter, da libri a esperienze mondiali
- 1. This presentation is for educational purposes only.
- 3. 則 Publishing phenomenon 則 Lonely child & sidekicks 則 Magical world 則 Wizard 則 Generational blockbuster 則 Film, theater, theme park 則 Transmedia epic Favorite Topic
- 6. 1880 - Baum wrote plays and theater 1897 - Wrote and published Mother Goose in Prose 1899 - Father Goose, His Book a best seller 1900 - The Wonderful Wizard of Oz with W.W. Denslow 1902 - The Wizard of Oz stage play, ran until 1911 1904 - The Marvelous Land of Oz distinct stage focus
- 7. 則 Baum wrote The Wonderful Wizard of Oz without any thought of a sequel 則 13 sequels later he said: "To please a child is a sweet and a lovely thing that warms one's heart and brings its own reward. 則 Baum died in 1919 and publishers delegated sequels to Ruth Thompson 則 She wrote 21 more books
- 8. 則 1905 Oz Theme Park 則 1910 Oz Silent Movie 則 And then . . .
- 10. J.R.R. Tolkien & C.S. Lewis The Inklings The Inklings were literary enthusiasts who praised the value of narrative in fiction and encouraged the writing of fantasy.
- 11. Like L. Frank Baum, Disney was a storyteller and showman. He embraced merchandising very early in his career
- 12. Merchandising, cosplay & fan clubs.
- 13. Halloween used to be the only time for dress up.
- 14. Cosplay & Fan Clubs
- 15. Sharing stories involves interaction . . . they feel live!
- 16. Once upon a time . . .
- 17. The Hero with a Thousand Faces First published in 1949 , it is a non-fiction book, and seminal work of comparative mythology by Joseph Campbell. In 2011, TIME Magazine placed the book in its list of the 100 best and most influential books written in English. www. imaginautics.com
- 18. HEROS JOURNEY ACT ONE: The Hero's DECISION to ACT. ACT TWO: The ACTION itself. ACT THREE: The consequences of the ACTION. www. imaginautics.com
- 22. Emotion makes it feel extraordinary & interactive! What causes emotion? 則 Celebrations 則 Dramatic Change 則 Extraordinary Events
- 23. Transmedia 則 Storytelling involves creating content that engages using various techniques to permeate daily lives 則 Productions develop stories across multiple forms of media in order to deliver unique content to each channel 則 Storytelling exists in the form of transmedia narratives
- 25. FIRST FAN FICTION 1939 - BOB TUCKER LE ZOMBIE
- 27. 1976
- 29. COSPLAY TAKES CENTER STAGE
- 30. Early example of full immersion.
- 36. Global Touring Exhibition - Stop Number 18
- 38. We like to share stories that surprise and delight.
- 39. The Future?
- 41. Character interaction will soon reach a new level.
- 42. Universal set a new high bar in theme park immersion.
- 43. www. imaginautics.com Definition: A distinct group of productive or profit-making enterprises that enable 360 degree end-user immersion. (Coined by Eddie Newquist with first public use on March 8, 2018.) IMMERSEMENT INDUSTRY TM
- 44. www. imaginautics.com 則 THEME PARK ATTRACTIONS 則 ESCAPE ROOMS 則 PARTICIPATORY THEATER 則 VR 則 RESORTS IMMERSEMENT INDUSTRY TM
- 45. March 29, 2018 VR Universe
- 51. What if you could stay?
- 57. 2018 = $129
- 58. Described as a new generation of thrill ride features a new level of storytelling. The ride will feature wizarding world characters and creatures, and a few surprises along the way. Pottermore - July 24, 2017
- 59. AR GAME 則 July 2016 則 100 million monthly users 則 More than 1.2 billion in revenue
- 61. 則 AR game from Pokemon Go creators 則 Real-world scavenger hunt for magical creatures on your smartphone 則 Allow fans and their friends to become wizards & witches. John Hanke - Niantic
- 62. Youre invited!
- 63. This presentation is for educational purposes only.