Troy woolery resume
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This document summarizes Troy Woolery's experience as a freelance graphic designer, creative director, and instructor of digital arts and graphic design. It outlines his roles creating branding and promotional designs for various organizations, developing digital arts curricula, and expanding client bases as a creative director. His experience spans over 15 years in graphic design, branding, marketing, and arts education.
Troy woolery resume
- 1. 08/2001-Current WOOLERY DESIGN-FREELANCE WORK Created brand identity for Great American Insurance sub-brand (formerly Innovation Group), driving awareness in Southeast Asia and the Philippine territories Designed promotional ad and signage work for Cincinnati Art Museums Egypt in the Age of the Pyramids exhibit. The campaign helped drive the highest-grossing opening in the museums history Ideation for poster concept, Madcap Puppets Theatre Fairy Tales with a Naughty Twist Re-branding of Holiday Homes Winners Circle division, which saw growth in both units sold (124 new units) and property expansion (42 new acres), the following year Contributed design to Fleet Feet sponsored Lady Distance Classic ad campaign, which helped generate record number of both new and pre-registered participants 08/2009-Current INSTRUCTOR OF DIGITAL ARTS/IT FOUNDATIONS Mariemont City Schools/Great Oaks-Cincinnati, OH Developed state-of-the-art Digital Arts curriculum, focusing on graphic design-related skills and applications (Adobe Creative Suite) Facilitated student work submissions for both regional and national art contests/exhibits Directed staff of 18-20 students in planning, conceptualization of, and design schemes for the school yearbook 08/2004-06/2008 INSTRUCTOR OF DIGITAL ARTS/STUDIO ART I & II Archbishop Moeller High School-Cincinnati, OH Constructed brand new Digital Arts curriculum,focusing on industry-based design skills and practices (i.e., brand identity, marketing campaigns, web design and HTML) Involved students in regional design competitions, Adobe workshops, Saturday teaching sessions (Weston Gallery, Cincinnati), and portfolio critiques at the Cincinnati Art Academy Partnered with Ethicon Endo-Surgery for student logo competition Instruction of drawing techniques (studio-based)and paint application (intro and advanced art courses), as well as sketchbook critiques 07/2013-Current CREATIVE DIRECTOR/STRATEGIC PARTNER THE LEOPARDI GROUP Expanded client base within first three months to include five new clients (three start- ups, and two established businesses) Drove awareness campaigns for three local start-ups (The Chili Hut, Rhinoboss, and Green Hand), all of which are projected to launch before summer, 2014 Supervised the production of mobile app for Archbishop Moeller High School Initiated strategic partnership amongst The Graphic Village, Red Echo Post, and The Leopardi Group Illustrated storyboard templates and sequences used for promotional film and photo shoots EXPERIENCE Portfolio: www.woolerydesign.com SUMMARY I am looking to help your agency by serving to bridge the ideas between client, directors/CEOs, and creative. I have served as a graphic designer, Creative Director, instructor of design, guest speaker, mentor, fundraiser, and philanthropist. Throughout these various endeavors, I have built a cohesive outlook on the process of both creation and delivering the right message. I want to be the person who can deliver the necessary messages and ideas to all of the collaborating departments, with a firm understanding of the bottom line, and also the delicate nuances that exist. 2760 Kimberly Dr, Maineville, OH 45039 | 513-313-6476 | troy@theleopardigroup.com Senior Designer TROY WOOLERY |Creative Director/Program Manager|
- 2. One of five Cincinnati area artists to be named to the Board of Educators: Womens Art Club of Cincinnati (2012-present). One of ten local artists/educators asked to be part of the Evenings for Educators series (2004-present) at the Cincinnati Art Museum. Hand-selected by accomplished Cincinnati artist Cedric Cox to co-instruct a mixed-me- dia series for high school students (Weston Gallery, Cincinnati). REFERENCES Emmett Leopardi CEO, The Leopardi Group 513-404-3200 emmett@theleopardigroup.com John Gleason Founder & President, A Better View 513-479-1652 johnmgleason1@gmail.com Jodi Schmidtgoesling-Woffington Former Chief Client Officer, FMCG at POSSIBLE 513-544-8688 jschmidtgoes1@gmail.com Charlie Martin Marketing Communications Manager at Red Echo Post 513-721-1652 charlie@redechopost.com ACCOMPLISHMENTS STRATEGIC PARTNER/CREATIVE DIRECTOR Client Consultation & Recruitment Creative Oversight & Development Branding Strategy (POP, POD, Character and Equity) Marketing Strategy Business Objectives (Mission, Vision, Objectives, and Goals) DESIGN SKILLS Expertise in Adobe Creative Suite Design for print & packaging Front-end website and app design Client interpretation and transfer to ideas Freehand drawing Painting Mixed-media SKILLS 2004 Masters of Arts: Art Education University of Cincinnati, Department of Art and Architectural Planning (DAAP) Deans List, 2002-2004 Exhibited work in DAAP Works (student show), March 2003 and 2004 Exhibit mixed-media work at local venue (The Comet), spring 2004 2000 Bachelor of Arts: Fine Arts: Graphic Design Ball State University Exhibited work in several student shows and at local venue (mt Cup) Two pieces selected for Minnetrista Cultural Center annual exhibit, spring 2000 INTERNSHIP: Mann Bukvic Olsen Partners (Cincinnati, OH) Design/creative on several key jobs, including: Cincinnati Zoo (manatee billboard designs), LaRosas Pizzeria (calzone spot ads), Time Warner Cable (Summer Sizzle shirt design), and Skipjack Financial Services (annual report) EDUCATION