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True avicii marketing presented to at night management october 24th 2013

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Henry Val
Henry Val

This document proposes a fan engagement platform called TRUE Team to promote Avicii's album "True" and upcoming concert. The platform would reward fans for promoting the album on social media and generating sales. Fans could earn points and badges while climbing leaderboards and being eligible for prizes. All proceeds from album sales through the platform would be donated to Avicii's House for Hunger foundation. The proposal details how fans would participate, how the rewards system would work, and includes a marketing plan to promote the platform.

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Presentation for:
Partners: Hitlab Hitlab Develops innovative tools for promotion, fan engagement, and music distribution. Eone: 4th largest label in the US. Azteca: 2nd largest Station in Mexico. TVZONE: Chinese music talent show production co. TV Entertainment One AztecaTV Changsha Broadcasting
TRUE Team: Overview A fan engagement platform that combines social gaming with distribution driven rewards. Reward your fans for becoming music distributors and getting involved in your success. Spread the love Promote Avicii through social media. Earn great prizes, be rewarded for helping promote Avicii so he can continue to create the music we all love. By doing this, Avicii fans worldwide will be rewarded for promoting him to all their friends. The bigger the splash the bigger the reward. Spread the word, build teams, climb the ladder and get recognized for YOUR achievements.
Why are we doing this? Hitlab strives to bridge the gap between artists and their fans. We are a young, creative and innovative artist promotion and fan engagement company of 15 people that has been around for 5 years. We are looking to connect with artists and showcase their content and our capabilities to the world. Working with At Night Management and the True album and Tour gives us a platform to do what we do best. Promote, engage and reward AVICII fans all over the world. We will engage and promote all AVICII related: The True Album, The Tour, House for Hunger, Videos and anything else that is important for At Night Management. Artists can have 500 or 5 million followers on various social platforms but have never had a way to properly connect with them or reward them for their fan contribution. Fan engagement has become one of the most important realities in todays entertainment landscape. Doing this we connect the artists with their end user and we create a direct link to your fan base in a way that is organic and most of all fun. We are looking to showcase what we can do for the Hollywood Bowl event and if you like what we do, continue working together.
TRUE Team: Mechanics To win prizes, fans must do two things: Generate sales for the album: share, buy, and sell the album Leverage their following to: share, buy, and sell the album Points are earned every time a sale is generated on multiple levels.
TRUE Team: Shares True Promoters use their social influence to raise awareness for the contest and the album. Points are earned every time a shares the contest or the album.
Join The TRUE Team Fans join your TRUE participate in the contest. Play the Team to Game In order to accumulate points, earn badges, and win prizes, fans promote and sell the TRUE album. Fans can promote the album instantaneously to 45 different social networks.
Social Recognition Badges As fans promote, generate sales, and recruit other fans, they earn social recognition in the form of badges.
Leader board As fans graduate through the ranks they can compare their progress with other fans who are competing.
Prizes The prize pool is to be determined with At Night Management. Prizes paid by Hitlab can range from: VIP experience trip for 4 people to Los Angeles. 300 Concert tickets. Other prizes similar to the AVICIIXYOU campaign to be provided by At Night Management.
Cross Platform Compatibility The Promotion platform is built to work seamlessly on any device. Whether your fans are on laptops, tablets or mobile, they will will be able to interact with your content .
Sale on iTunes through the affiliate program The Promotion platform is built within the iTunes affiliate program. Users earn points every time a sale is generated. Each sale earns 8% commission.
Afilliation with House For Hunger All the proceeds generated by the album sales through the True Promoter contest will be donated to the House For Hunger foundation.
Marketing Plan Google AdWords campaign: paid by Hitlab Targeting users with the following key words: AVICII TRUE AVICII Hollywood Bowl AVICII concert AVICII tickets AVICII contest College street team: Paid by Hitlab Targeting local colleges and universities to participate in the contest and promoter the TRUE album. Various promotions through approved bloggers and radio stations.
Thank you Tomas Gauthier Tom@hitlab.com +1(514) 941-0866

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True avicii marketing presented to at night management october 24th 2013

  • 2. Partners: Hitlab Hitlab Develops innovative tools for promotion, fan engagement, and music distribution. Eone: 4th largest label in the US. Azteca: 2nd largest Station in Mexico. TVZONE: Chinese music talent show production co. TV Entertainment One AztecaTV Changsha Broadcasting
  • 3. TRUE Team: Overview A fan engagement platform that combines social gaming with distribution driven rewards. Reward your fans for becoming music distributors and getting involved in your success. Spread the love Promote Avicii through social media. Earn great prizes, be rewarded for helping promote Avicii so he can continue to create the music we all love. By doing this, Avicii fans worldwide will be rewarded for promoting him to all their friends. The bigger the splash the bigger the reward. Spread the word, build teams, climb the ladder and get recognized for YOUR achievements.
  • 4. Why are we doing this? Hitlab strives to bridge the gap between artists and their fans. We are a young, creative and innovative artist promotion and fan engagement company of 15 people that has been around for 5 years. We are looking to connect with artists and showcase their content and our capabilities to the world. Working with At Night Management and the True album and Tour gives us a platform to do what we do best. Promote, engage and reward AVICII fans all over the world. We will engage and promote all AVICII related: The True Album, The Tour, House for Hunger, Videos and anything else that is important for At Night Management. Artists can have 500 or 5 million followers on various social platforms but have never had a way to properly connect with them or reward them for their fan contribution. Fan engagement has become one of the most important realities in todays entertainment landscape. Doing this we connect the artists with their end user and we create a direct link to your fan base in a way that is organic and most of all fun. We are looking to showcase what we can do for the Hollywood Bowl event and if you like what we do, continue working together.
  • 5. TRUE Team: Mechanics To win prizes, fans must do two things: Generate sales for the album: share, buy, and sell the album Leverage their following to: share, buy, and sell the album Points are earned every time a sale is generated on multiple levels.
  • 6. TRUE Team: Shares True Promoters use their social influence to raise awareness for the contest and the album. Points are earned every time a shares the contest or the album.
  • 7. Join The TRUE Team Fans join your TRUE participate in the contest. Play the Team to Game In order to accumulate points, earn badges, and win prizes, fans promote and sell the TRUE album. Fans can promote the album instantaneously to 45 different social networks.
  • 8. Social Recognition Badges As fans promote, generate sales, and recruit other fans, they earn social recognition in the form of badges.
  • 9. Leader board As fans graduate through the ranks they can compare their progress with other fans who are competing.
  • 10. Prizes The prize pool is to be determined with At Night Management. Prizes paid by Hitlab can range from: VIP experience trip for 4 people to Los Angeles. 300 Concert tickets. Other prizes similar to the AVICIIXYOU campaign to be provided by At Night Management.
  • 11. Cross Platform Compatibility The Promotion platform is built to work seamlessly on any device. Whether your fans are on laptops, tablets or mobile, they will will be able to interact with your content .
  • 12. Sale on iTunes through the affiliate program The Promotion platform is built within the iTunes affiliate program. Users earn points every time a sale is generated. Each sale earns 8% commission.
  • 13. Afilliation with House For Hunger All the proceeds generated by the album sales through the True Promoter contest will be donated to the House For Hunger foundation.
  • 14. Marketing Plan Google AdWords campaign: paid by Hitlab Targeting users with the following key words: AVICII TRUE AVICII Hollywood Bowl AVICII concert AVICII tickets AVICII contest College street team: Paid by Hitlab Targeting local colleges and universities to participate in the contest and promoter the TRUE album. Various promotions through approved bloggers and radio stations.