True24 v2
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This document discusses plans for a new digital TV channel in Thailand. It provides statistics on Thailand's TV market, noting there are over 23 million households with various sources of television like pay TV, free satellite, and antenna. The new digital TV channel will launch with 24 channels and aims to reach 44 million viewers, or 67.8% of the population. Market research on consumer preferences found Thai dramas and news are the most watched programming for most age groups. The new channel plans to focus on live, reality, and variety show content positioned as fresh and approachable. It will be available across multiple screens through partnerships with TV providers and a mobile app to reach over 15 million individuals.
True24 v2
- 1. New Digital TV Channel
- 2. THAILAND TV MARKET Total TV : 23.2 million Households Pay TV & Cable: 5.0 million Households Free Satellite: 11.4 million Households Antenna: 7.7 million Households
- 3. Why ?
- 4. TrueVisions = PayTV Operator + KU-Band Platform 5.3 million eyeballs All 24 Digital TV Channels must carry on TrueVisions
- 5. Strong Partnership PSI + DTV + True Cable Partners Largest CABSAT viewer base 38.7 million eyeballs
- 6. Coverage 44 million eyeballs Or 67.8%
- 7. New Thai Digital TV 24 Channel 23 WP 30 17 24 True DTT 31 18 25 GMM 32 13 16 13 Lucky 14 9 15 LOCA 19 TNN Spring News 20 Bright TV 3A 26 27 21 VOICE 28 22 NATION 29 33 NOW RS 9 GMM 3 HD 34 3 SD MONO 35 7 36 PPTV
- 8. MASS SOCIAL TRENDS MOODS Positioning FRESH MASS URBAN TASTE Enter TREND ment APPROACHABLE
- 11. Consumer Audit Program Preference What types of TV programming do you watch frequent? 10-19 25-29 30-39 40-49 50+ 11 Thai Dramas 20-24 13 16 18 19 News 6 5 6 8 10 12 Talent Contest 7 6 6 7 8 8 Movies 7 6 6 7 8 7 Sports 6 6 6 7 9 9 Reality Game 6 5 5 6 7 6 Game Show 6 4 4 5 6 6 Mini Series 6 5 6 5 5 5 Variety & Talk 3 3 3 3 4 5 Documentaries 3 2 2 3 3 4 Lifestyle 3 2 2 3 3 4 Real Life 2 2 2 2 3 3 Music 2 1 1 1 2 2 Cartoon 4 1 1 2 2 2 Childrens Edutainment 1 1 1 1 1 2
- 17. C ONVERGENCE TV , Mobile , Tablet , PC TrueVisions Anywhere True 24 APP Trues Social media 15 million individuals
- 18. TrueVisions Anywhere Multi-Screen + On the GO TV
- 20. Online Advertising Online Banner Pre-Roll VDO Streaming Sponsor
- 21. TRANSMEDIA A transmedia story is developed over multiple media platforms, each scenario making its own unique and valuable contribution to the ensemble of story.
- 22. THANK YOU