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Introduction to the 72-page Executive Informational Overview (EIO) for Truett-Hurst, Inc. (THST-NASDAQ)

Crystal Research Associates
Crystal Research Associates

This 12-slide PowerPoint presentation introduces readers, investors, and other interested parties to the business of California winemaker, Truett-Hurst, Inc. (THST-NASDAQ). Details from our comprehensive Executive Informational Overview, published 8/20/2014 on Truett-Hurst, are included. To read the full report, please visit www.crystalra.com.

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. A new 72-page Executive Informational Overview速 (EIO) written by Crystal Research Associates is available on Truett-Hurst, Inc. (THST-NASDAQ) at www.crystalra.com. Report covers a range of topics: o THSTs new innovations in the wine industry o A product line of over 30 wine brands o Unique quality and packaging innovations o Retail exclusive label partnerships with major retailers o and other key fundamentals Crystal Research Associates Presents: New Independent Equity Research
. Crystal clear, comprehensive report on a company in a manner that is easily understood by the Wall Street financial community Product/technology/service offerings, market size(s), key intellectual property, leadership, growth strategy, competition, risks, financial statements, key events, and other fundamental information are detailed Free of investment ratings, target prices, and forward-looking financial models Complete risks and disclosures Written exclusively by experienced, award-winning analysts What is an EIO?
. Overview of Truett-Hurst, Inc. (THST-NASDAQ) Wine sales, marketing, and production company specializing in premium (below $7.00/ bottle retail price), super-premium (between $7.00-$14.00/bottle), ultra-premium (between $14.00-$25.00/bottle), and luxury (over $25.00/ bottle) wines Based in the Dry Creek and Russian River Valleys of Sonoma County, California More than 30 brands of varietals: Pinot Noir, Chardonnay, Sauvignon Blanc, Merlot, Cabernet Sauvignon, Zinfandel, and Syrah (selection of Truett-Hurst labels shown below)
. Wines sold to distributors with programs available to the broad market or on a retail exclusive basis Traditional distribution consists of sales of Truett-Hurst, VML, Healdsburg Ranches, and Bradford Mountain branded wines Retail exclusive brand label has THST working collaboratively with its retail alliances to develop innovative brands (where THST maintains ownership of created brands) Direct-to-consumer channel includes tasting rooms and wine clubs (as well as 50% ownership interest in The Wine Spies (an internet wine retailer specializing in limited offerings and other online offerings, as well as flash sales) While the retail exclusive label business accounts for the majority of revenues, the traditional distribution and direct- to-consumer business contributes greatly to gross margins. Overview of Truett-Hurst, Inc. (THST-NASDAQ)
. Summary of Recent Brand Introductions and Packaging Innovations PaperBoy 速 California Square 速 Evocative Wraps Made of 100% recycled cardboard, reduces weight by 34%, lowers transportation costs Launched Nov. 2013 Unique square glass bottle design reduces shipping costs and creating storage space savings Showcased at the 65 th Annual Emmy Awards in Los Angeles, CA Launched Sept. 2013 Creatively designed full-body paper wrapsprinted with everything from quotes to recipes Wine bottles stand out on the shelf by adding value, interest, and gifting opportunities Most popular selling brand under the line of Evocative Wraps, Curious Beasts, has been sold in the U.S. for a year and a half, with the brand as the top-selling wrapped wine in both the U.S. and Canada
. Provides unencumbered access to shelf space Given highly competitive shelf space at grocery, liquor, and convenience stores, custom wines sold under certain retailers labels enable THSTs retail exclusive wines to better compete with other wine brands, since they receive prominent shelf locations selected by retailers promoting their own labels Retailer can build trust and loyalty with consumers, creating a retail exclusive brand that consumers feel over-delivers on quality at an attractive price point o Results in a consumer seeking out the same brand when making future purchases o Positive experience and association that consumers make not only with the brand but with the retailer itself o Retailers can place their own products on the shelf in a desirable location, promoting their own labels Retail Exclusive Distribution
. Direct-to-Consumer Distribution Four main brandsTruett-Hurst, VML, Healdsburg Ranches, and Bradford Mountainare sold through Truett-Hursts tasting rooms and wine clubs o Strengthens brand visibility and customer loyalty o Provides the highest gross margin component to the Companys business Range of varietals sold exclusively through the tasting rooms includes Zinfandel, Chardonnay, Sauvignon Blanc, Pinot Noir, Petite Sirah, and other red blends THSTs two Sonoma County, California, tasting rooms (one at the Companys VML winery in Russian River Valley and one at the Truett-Hurst winery in Dry Creek Valley) produce different varietals so as not to compete against one another Truett-Hurst VML
. Over 100 million wine drinkers in the U.S. makes this country the worlds largest wine market Retail value of U.S. wine shipments was estimated at over $36 billion in 2013, part of a nearly $292 billion global industry California is the predominant U.S. supplier and a major global supplier as well Greatest growth by volume at California wineries has been in the premium and higher table wine sectors (priced at $10.00 or more per bottle), which account for nearly half of California winery revenues and had 2013 growth of 9% (Source: The Wine Institute, April 24, 2014) MarketforWine
. Management comes to Company from senior-level positions at Diageo plc (DEO-NYSE), Constellation Brands, Inc. (STZ-NYSE), the Brown-Forman Corp. (BFB-NYSE), Fetzer Vineyards, and Kendall-Jackson Wine Estates, among others Founding team of Mr. Phil Hurst and Mr. Paul Dolan hold decades of industry experience and have proven successful at building businesses to scale In-house designer (and shareholder), Mr. Kevin Shaw, owns Stranger & Stranger (www.strangerandstranger.com) in New York, a top designer in beverage alcohol o Mr. Shaw has designed Truett-Hursts creative brands, beginning with Dearly Beloved (the skull- shaped label launched in Trader Joes stores); the Evocative Wraps line; California Square速, and PaperBoy速 Beyond THSTs 15 acres of Company-owned vineyards, its founders, executive officers, and principal stockholders also own and operate vineyards, with the majority of grapes produced from these vineyards sold back to Truett-Hurst at market prices or slightly below market prices and the balances sold to other wineries Management
. Toreadtheentire72pageEIOon TruettHurst,Inc.(THSTNASDAQ), ortofindinformationonothercompaniesunder ourcoverage,pleasevisitwww.crystalra.com.
. Crystal Research Associates, LLC (www.crystalra.com) is an independent research firm that has provided institutional-quality research on small- and mid-cap companies for the past decade. We are led by veteran Wall Street sell-side analyst Jeffrey Kraws, who is well known by the international financial media for his years of work on Wall Street and for providing consistent award-winning analyses and developing long-term relationships on both the buy- side and sell-side. He has been consistently ranked among the Top Ten Analysts for pharmaceutical stock performance in the world for almost two decades as well as ranked as the Number One Stock Picker in the world for pharmaceuticals by Starmine and for estimates from Zacks. Additionally, Mr. Kraws has been 5-Star ranked for top biotechnology stock performance by Starmine. About Us Corporate Headquarters: 880 Third Avenue, 6th Floor New York, NY 10022 Office: (212) 851-6685 Fax: (609) 395-9339 Satellite Office Location: 2500 Quantum Lakes Drive, Suite 203 Boynton Beach, FL 33426 Office: (561) 542-6903 Fax: (561) 853-2246 Jeffrey J. Kraws, Chief Executive Officer Karen B. Goldfarb President & COO
. FACEBOOK https://www.facebook.com/CrystalResearchAssociates TWITTER http://twitter.com/crystalresearch YOUTUBE https://www.youtube.com/user/crystalrsch LINKEDIN http://www.linkedin.com/company/crystal-research-associates SLIDESHARE http://www.slideshare.net/crystalresearchassociates Connect with Crystal Research Associates

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Introduction to the 72-page Executive Informational Overview (EIO) for Truett-Hurst, Inc. (THST-NASDAQ)

  • 1. . A new 72-page Executive Informational Overview速 (EIO) written by Crystal Research Associates is available on Truett-Hurst, Inc. (THST-NASDAQ) at www.crystalra.com. Report covers a range of topics: o THSTs new innovations in the wine industry o A product line of over 30 wine brands o Unique quality and packaging innovations o Retail exclusive label partnerships with major retailers o and other key fundamentals Crystal Research Associates Presents: New Independent Equity Research
  • 2. . Crystal clear, comprehensive report on a company in a manner that is easily understood by the Wall Street financial community Product/technology/service offerings, market size(s), key intellectual property, leadership, growth strategy, competition, risks, financial statements, key events, and other fundamental information are detailed Free of investment ratings, target prices, and forward-looking financial models Complete risks and disclosures Written exclusively by experienced, award-winning analysts What is an EIO?
  • 3. . Overview of Truett-Hurst, Inc. (THST-NASDAQ) Wine sales, marketing, and production company specializing in premium (below $7.00/ bottle retail price), super-premium (between $7.00-$14.00/bottle), ultra-premium (between $14.00-$25.00/bottle), and luxury (over $25.00/ bottle) wines Based in the Dry Creek and Russian River Valleys of Sonoma County, California More than 30 brands of varietals: Pinot Noir, Chardonnay, Sauvignon Blanc, Merlot, Cabernet Sauvignon, Zinfandel, and Syrah (selection of Truett-Hurst labels shown below)
  • 4. . Wines sold to distributors with programs available to the broad market or on a retail exclusive basis Traditional distribution consists of sales of Truett-Hurst, VML, Healdsburg Ranches, and Bradford Mountain branded wines Retail exclusive brand label has THST working collaboratively with its retail alliances to develop innovative brands (where THST maintains ownership of created brands) Direct-to-consumer channel includes tasting rooms and wine clubs (as well as 50% ownership interest in The Wine Spies (an internet wine retailer specializing in limited offerings and other online offerings, as well as flash sales) While the retail exclusive label business accounts for the majority of revenues, the traditional distribution and direct- to-consumer business contributes greatly to gross margins. Overview of Truett-Hurst, Inc. (THST-NASDAQ)
  • 5. . Summary of Recent Brand Introductions and Packaging Innovations PaperBoy 速 California Square 速 Evocative Wraps Made of 100% recycled cardboard, reduces weight by 34%, lowers transportation costs Launched Nov. 2013 Unique square glass bottle design reduces shipping costs and creating storage space savings Showcased at the 65 th Annual Emmy Awards in Los Angeles, CA Launched Sept. 2013 Creatively designed full-body paper wrapsprinted with everything from quotes to recipes Wine bottles stand out on the shelf by adding value, interest, and gifting opportunities Most popular selling brand under the line of Evocative Wraps, Curious Beasts, has been sold in the U.S. for a year and a half, with the brand as the top-selling wrapped wine in both the U.S. and Canada
  • 6. . Provides unencumbered access to shelf space Given highly competitive shelf space at grocery, liquor, and convenience stores, custom wines sold under certain retailers labels enable THSTs retail exclusive wines to better compete with other wine brands, since they receive prominent shelf locations selected by retailers promoting their own labels Retailer can build trust and loyalty with consumers, creating a retail exclusive brand that consumers feel over-delivers on quality at an attractive price point o Results in a consumer seeking out the same brand when making future purchases o Positive experience and association that consumers make not only with the brand but with the retailer itself o Retailers can place their own products on the shelf in a desirable location, promoting their own labels Retail Exclusive Distribution
  • 7. . Direct-to-Consumer Distribution Four main brandsTruett-Hurst, VML, Healdsburg Ranches, and Bradford Mountainare sold through Truett-Hursts tasting rooms and wine clubs o Strengthens brand visibility and customer loyalty o Provides the highest gross margin component to the Companys business Range of varietals sold exclusively through the tasting rooms includes Zinfandel, Chardonnay, Sauvignon Blanc, Pinot Noir, Petite Sirah, and other red blends THSTs two Sonoma County, California, tasting rooms (one at the Companys VML winery in Russian River Valley and one at the Truett-Hurst winery in Dry Creek Valley) produce different varietals so as not to compete against one another Truett-Hurst VML
  • 8. . Over 100 million wine drinkers in the U.S. makes this country the worlds largest wine market Retail value of U.S. wine shipments was estimated at over $36 billion in 2013, part of a nearly $292 billion global industry California is the predominant U.S. supplier and a major global supplier as well Greatest growth by volume at California wineries has been in the premium and higher table wine sectors (priced at $10.00 or more per bottle), which account for nearly half of California winery revenues and had 2013 growth of 9% (Source: The Wine Institute, April 24, 2014) MarketforWine
  • 9. . Management comes to Company from senior-level positions at Diageo plc (DEO-NYSE), Constellation Brands, Inc. (STZ-NYSE), the Brown-Forman Corp. (BFB-NYSE), Fetzer Vineyards, and Kendall-Jackson Wine Estates, among others Founding team of Mr. Phil Hurst and Mr. Paul Dolan hold decades of industry experience and have proven successful at building businesses to scale In-house designer (and shareholder), Mr. Kevin Shaw, owns Stranger & Stranger (www.strangerandstranger.com) in New York, a top designer in beverage alcohol o Mr. Shaw has designed Truett-Hursts creative brands, beginning with Dearly Beloved (the skull- shaped label launched in Trader Joes stores); the Evocative Wraps line; California Square速, and PaperBoy速 Beyond THSTs 15 acres of Company-owned vineyards, its founders, executive officers, and principal stockholders also own and operate vineyards, with the majority of grapes produced from these vineyards sold back to Truett-Hurst at market prices or slightly below market prices and the balances sold to other wineries Management
  • 11. . Crystal Research Associates, LLC (www.crystalra.com) is an independent research firm that has provided institutional-quality research on small- and mid-cap companies for the past decade. We are led by veteran Wall Street sell-side analyst Jeffrey Kraws, who is well known by the international financial media for his years of work on Wall Street and for providing consistent award-winning analyses and developing long-term relationships on both the buy- side and sell-side. He has been consistently ranked among the Top Ten Analysts for pharmaceutical stock performance in the world for almost two decades as well as ranked as the Number One Stock Picker in the world for pharmaceuticals by Starmine and for estimates from Zacks. Additionally, Mr. Kraws has been 5-Star ranked for top biotechnology stock performance by Starmine. About Us Corporate Headquarters: 880 Third Avenue, 6th Floor New York, NY 10022 Office: (212) 851-6685 Fax: (609) 395-9339 Satellite Office Location: 2500 Quantum Lakes Drive, Suite 203 Boynton Beach, FL 33426 Office: (561) 542-6903 Fax: (561) 853-2246 Jeffrey J. Kraws, Chief Executive Officer Karen B. Goldfarb President & COO
  • 12. . FACEBOOK https://www.facebook.com/CrystalResearchAssociates TWITTER http://twitter.com/crystalresearch YOUTUBE https://www.youtube.com/user/crystalrsch LINKEDIN http://www.linkedin.com/company/crystal-research-associates SLIDESHARE http://www.slideshare.net/crystalresearchassociates Connect with Crystal Research Associates