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July 2010




                                                                       TRUSTED
Copyright 2010 SMITH-TRG, All rights reserved.




                                                           BUSINESS-ADVISORS
                                                 WHY MORE CEO’s & BUSINESS OWNERS SEEK THEM.
                                                           BY Richard D. Smith, CEO, SMITH-TRG




                                                                                                 SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                         Someone who . . .
                                             IMAGINE–
                                                             July 2010




SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.                           July 2010




                                                 INTENDS –
                                                 To help you succeed




                                                                       SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                       Reduce your risks
                                           CAN HELP–
                                                             July 2010




SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.                                July 2010




                                                   WANTS –
                                                 To help you create value




                                                                            SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                              do you have someone?
                                                             July 2010




SMITH-TRG
July 2010




                  Trusted business advisor

Your CEO Valued
Relationships . . .

     Your CFO                YOU             Your BOD




                      Your management team


                                                    SMITH-TRG
July 2010




                                                                                COLLABORATION
Copyright 2010 SMITH-TRG, All rights reserved.




                                                 CEO Value Zones . . .                          TRUSTED
                                                                                                BUSINESS
                                                                                                ADVISOR


                                                            EXPERTISE
                                                                              STEADY                   INSIGHT
                                                                             SUPPLIER


                                                                   EXPERT
                                                                  FOR HIRE
                                                                                TASK




                                                                                                                 SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                              do you want someone?
                                                             July 2010




SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.                          July 2010




                                                  8 characteristics
                                                 you’d value most!




                                                                      SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.                                  July 2010




                                                 LISTENING EMPATHY
                                                          They hear what you mean,
                                                          not necessarily what you say.




                                                                             SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.                                July 2010




                                                 TRUST   INTEGRITY
                                                         Free flow and examination
                                                         of information.




                                                                           SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.                           July 2010




                                                 DEEP GENERALISTS
                                                      Keen observer.




                                                                       SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.                             July 2010




                                                 BIG PICTURE THINKING
                                                            Framework.




                                                                         SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.                               July 2010




                                                 GLOBAL PERSPECTIV E
                                                        Macro & micro economics,
                                                        trends, emerging markets.




                                                                          SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                        Judgment.
                                    EYE FOR WINNERS
                                                             July 2010




SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.                                  July 2010




                                                 P OW E R O F C O N V I C T I O N S
                                                                Values.




                                                                              SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.                                           July 2010




                                                 D E T A C H ME N T C O M M I T M E N T
                                                                    Selfless independence.




                                                                                      SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                             3 value benefits!
                                                             July 2010




SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.                                  July 2010




                                                 Unbiased ‘Honest Broker’
                                                              Not pushing own agenda.




                                                                             SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.                                        July 2010




                                                 Enables Solutions
                                                         Rather than supplies them.




                                                                                 SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.                                       July 2010




                                                 34:1 Potential ROI
                                                      5X faster than alternatives.




                                                                                SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.




                             do you need someone?
                                                             July 2010




SMITH-TRG
Copyright 2010 SMITH-TRG, All rights reserved.                                                  July 2010




                                                  SMITH-TRG
                                                 ‘trusted business advisors - value creators’




                                                                        www.SMITH-TRG.com

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Trusted Business Advisors, Why more CEO\'s and business owners seek them, by Richard D. Smith, SMITH-TRG CEO