Trustit fact-en PDF
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TrustIT is a technology that assesses trust between entities in open distributed systems by analyzing their past commitments and performance. It calculates the expected confidence in an entity fulfilling a future commitment based on similarities between past and present contexts. The library is accessed through an API and provides trust calculations and analysis to help understand entities and facilitate decision making. TrustIT is being used in a project with Enzyme Advising Group to help retail businesses improve key performance indicators by monitoring the execution of action plans and recommending high-performing sales representatives.
Trustit fact-en PDF
- 1. TrustIT technology addresses the solution to the problem of finding, in an open distributed system, the most appropriate entity to collaborate. Understanding an entity as a person, an agent or a web-service. TrustIT essentially provides a mechanism for assessing trust that may be applied to any real world application where past commitments are recorded and observations are made that assess these commitments. In scenarios such as networked organizations, social networks or online communities, TrustIT can be used to calculate ones trust in another with respect to a future commitment by assessing the others past performance. The library assumes that entities participating in open systems can communicate their capacity and willingness for cooperation, but this information or not always available or is not reliable. These entities may be intentionally fraudulent, may believe they have the ability to perform a task but then you see that really do not, there may be communication problems between them, they can be poorly connected to the network and be unable to complete the task in charge.tt Therefore, when choosing an entity with whom to collaborate, it is necessary to know whether it can perform the role expected. TrustIT automatically calculate the expected confidence of such entities in fulfilling a commitment (tasks) in a given context by the comparison between the commitments to make in this context with similar past contexts. It determines the willingness and ability of the entity for the implementation of the commitment given the same performance in similar past experiences. The library is accessed through an API that allows you to calculate different measures of trust. It also offers a series of reporting and analysis that help to understand the participant entities as a whole and facilitate decision-making processes. HOW IT WORKS? 息 2007-2014 Agreement-Technologies. All right reserved. IIIA-CSIC Campus de la UAB, Bellaterra, E-08193 (SPAIN). Tel:(+34) 93 580 95 70. Fax:(+34) 93 580 96 61. www.agreement-technologies.org CHARACTERISTICS ADVANTAGES Facilitates agreements monitoring in large networked organisations Improves the organisation knowledge, such as, members behaviour, interactions and skills Recommends whom to collaborate with into a particular interaction Encourage participation Gives a trust value for any entity participating in a collaboration Allows a rich representation of collaborations or agreements (assigned tasks, commitments, signed contracts) in any networked organization Automatically monitors established collaborations in organisations, specially designed for virtual commu- nities or social networks Takes into consideration the passage of time RESEARCH TEAM IIIA-CSIC TRUSTIT
- 2. iKey Retail Performance CASE STUDY iKey Retail Performance: TrustIT is being used in an industrial project with Enzyme Advising Group. The projects goal is to help existing retail businesses (such as Volkswagen and NEXE) improve their key performance indicators (KPIs) and learn the organisations best practices. The basic idea is that sales managers suggest action plans to improve KPIs and TrustIT automatically monitors its execution and recommends the sales representatives that maximize the KPIs. iKeyRP allows introducing key performance indicators (KPI) for each organization (sales volume, quality, market share percentage) and, action plans to be executed. Based on this data, TrustIT algorithms automatically analyze the execution of action plans along time and identify how they impact on the KPIs. It also calculates store similarity and automatically analyses possible strategies that can contribute lead to a store performance improvement. The evolution of KPIs, their relation with action plans, as well as the team executing them is registered. Along the time, the tool builds a best practice repository that allows the system to offer recommendations to be introduced in the organization following its strategic objectives. LEADERS: DR. CARLES SIERRA, DRA. NARDINE OSMAN Contact Info: Lissette Lemus (+34) 935809570 - lissette@iiia.csic.es - Technology Transfer Manager EXPERT OPINION 息 2007-2014 Agreement-Technologies. All right reserved. IIIA-CSIC Campus de la UAB, Bellaterra, E-08193 (SPAIN). Tel:(+34) 93 580 95 70. Fax:(+34) 93 580 96 61. www.agreement-technologies.org TrustIT technology has multiple applications when developing solutions to the business challenges faced by our clients. Enzyme is currently applying trust and reputation technology commercially with excellent results. The application of this technology improves the performance of geographically distributed commercial forces that must be agile in changing business strategy to adapt to the market. Customers who have used this technology have achieved excellent results and have seen an increase in their market share. lvaro Ort鱈n, CEO of Enzyme