This document contains information about a presentation given by Stephan Woltering on marketing methods, marketing automation, and marketing accountability. It includes an introduction of Woltering and details of his current project working for a 1.1 billion B2B retailer in Europe. The presentation covers topics like the death of the traditional sales funnel, consistent customer experience, demand generation, campaign management, lead management, and marketing automation. It also discusses defining the right metrics to measure marketing's output, program performance, content supply chain, and financial impact.
This document contains information about a presentation given by Stephan Woltering on marketing methods, marketing automation, and marketing accountability. It includes an introduction of Woltering and details of his current project working for a 1.1 billion B2B retailer in Europe. The presentation covers topics like the death of the traditional sales funnel, consistent customer experience, demand generation, campaign management, lead management, and marketing automation. It also discusses defining the right metrics to measure marketing's output, program performance, content supply chain, and financial impact.