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Top Ten Business Myths
#10 - Differentiation can be achieved 
by saying you are customer focused. 
@ronaldbaker @edkless #tsoe
#9 - The customer is always right. 
@ronaldbaker @edkless #tsoe
#8 - Business is a science, and requires 
data to make decisions. 
@ronaldbaker @edkless #tsoe
#7 - Strategic planning begins by 
determining a revenue target. 
@ronaldbaker @edkless #tsoe
#6 - Leadership is about changing 
others (behavior). 
@ronaldbaker @edkless #tsoe
#5 - Focusing on efficiency makes your 
company more effective. 
@ronaldbaker @edkless #tsoe
#4 - Increasing market share leads to 
increased profitability. 
@ronaldbaker @edkless #tsoe
#3 - Excessive profits must be because 
the company is doing something evil. 
@ronaldbaker @edkless #tsoe
#2 - Price is based on cost. 
@ronaldbaker @edkless #tsoe
#1 - Business is a zero-sum game. 
@ronaldbaker @edkless #tsoe 
$40,000 
$35,000 
$30,000 
$25,000 
$20,000 
$15,000 
$10,000 
$5,000 
$0 
Cost 
Value 
Price
www.verasage.com/tsoe 
@ronaldbaker @edkless #tsoe

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TSOE Top Ten Business Myths