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TẾT - Data Insight

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Perry Cao
Perry Cao

TẾT - LUNAR NEW YEAR is coming to town. To help brands to have better overview of TẾT stuffs for their current planning, I'd like to share out my data gathering work. Hope to see amazing TẾT - LUNAR NEW YEAR Campaigns in 2020. #Creative #Data #Insights #MarketingInsights #Tết #LunarNewYear #MarketingWork #DataInsights

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1 BY PERRY CAO BEFORE TẾT 6 -- 8 WEEKS DURING TẾT AFTER TẾT 2-3 WEEKS Schedule Planning (Transportation, Travel, Consumptions) Preparation (Beauty, Personal Care, Gifts) Calendar & Weather Fortunes Bonus & Annual Leaves Nails Apparel / Fashion Gifts and Wishes Air flights, Bus, Accom Foods, Alcoholic & Beverage 40% Electronics Entertainm ent (Tet Themed) Comedy Music Karaoke Movies Traveling & Sharing Experience Family & Relatives Inbound Outbound Tết Sharing Experience Travel New Updates Family & Friends New Year Planning Financial New Goals Consum ption
2 BY PERRY CAO BEFORE TẾT 7 -- 8 WEEKS DURING TẾT AFTER TẾT 2-3 WEEKS Schedule Planning (Transportation, Travel, Consumptions) Preparation (Beauty, Personal Care, Gifts) Entertainme nt (Tet Themed) Traveling & Sharing Experience Tết sharing experience New Year Planning Retailers / e-Commerce Mid-Tier products Old / Recent discounts products Installments & Special Discount 80% discover shopping ideas via Mobile & Laptop / Computer 75% discover shopping ideas via In-Store Comedians Destinations Services in TET Funny Gifs Travel Financial Solutions New Updates / Apparel 46% Gifts ideas 59% Family 43% Holiday Mood 64% Product Virtuality Factor to affect purchase Type of preferable video contents 40% In-Store 50% Computer 48% Mobile Types of touch-points of Electronics consumption Lucky Consumptions
3 BY PERRY CAO Location shared Brands shared via Retailers / e-Commerces Internal Resources shared Distractions shared Efforts shared Internal Resources shared Reactions Amplifications

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TẾT - Data Insight

  • 1. 1 BY PERRY CAO BEFORE TẾT 6 -- 8 WEEKS DURING TẾT AFTER TẾT 2-3 WEEKS Schedule Planning (Transportation, Travel, Consumptions) Preparation (Beauty, Personal Care, Gifts) Calendar & Weather Fortunes Bonus & Annual Leaves Nails Apparel / Fashion Gifts and Wishes Air flights, Bus, Accom Foods, Alcoholic & Beverage 40% Electronics Entertainm ent (Tet Themed) Comedy Music Karaoke Movies Traveling & Sharing Experience Family & Relatives Inbound Outbound Tết Sharing Experience Travel New Updates Family & Friends New Year Planning Financial New Goals Consum ption
  • 2. 2 BY PERRY CAO BEFORE TẾT 7 -- 8 WEEKS DURING TẾT AFTER TẾT 2-3 WEEKS Schedule Planning (Transportation, Travel, Consumptions) Preparation (Beauty, Personal Care, Gifts) Entertainme nt (Tet Themed) Traveling & Sharing Experience Tết sharing experience New Year Planning Retailers / e-Commerce Mid-Tier products Old / Recent discounts products Installments & Special Discount 80% discover shopping ideas via Mobile & Laptop / Computer 75% discover shopping ideas via In-Store Comedians Destinations Services in TET Funny Gifs Travel Financial Solutions New Updates / Apparel 46% Gifts ideas 59% Family 43% Holiday Mood 64% Product Virtuality Factor to affect purchase Type of preferable video contents 40% In-Store 50% Computer 48% Mobile Types of touch-points of Electronics consumption Lucky Consumptions
  • 3. 3 BY PERRY CAO Location shared Brands shared via Retailers / e-Commerces Internal Resources shared Distractions shared Efforts shared Internal Resources shared Reactions Amplifications