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TurboCASH VC Presentation

Philip Copeman
Philip Copeman

This document provides an overview of the TurboCASH accounting software project which is run as a limited partnership. It is seeking a VC partner and follows open source principles. Some key points made are that small businesses hate traditional accounting software as it is too expensive, difficult to use, requires support, and can't integrate with the web. TurboCASH is free to download, has great documentation, and a community supported website. It has been successful with over 500,000 downloads across 80 countries. Marketing is done through search engines, branding, and free distribution.

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Project Leader : Philip Copeman The TurboCASH Project is run as a limited partnership, with Philip Copeman as the disclosed partner, project leader and copyright owner. The Software is licenced under the GNU GPL. Our primary loyalties lie to our users and the many volunteers who contribute to the project in the from of development and consulting around the TurboCASH Accounting program. We are looking for a VC partner that will follow these principles
Small Business Hates Accounting Software is too expensive Too difficult to use Dependent on Support Can't be customized Can't integrate with the Web
Free to Download Superb Supporting Documentation Community Supported Website Plugin Expansions Portable and Multi User
Open Source Business Model Distributed Revenue C Build the Community C Advertising Media C Sell Extensions C Development C
Open Source Magic Upstreaming C Peer Review C Open Feedback C GPL Contributions C
TurboCASH is Successful in High Bandwidth Countries Holland 15 000 Users New Zealand SA 30 000 Users Belgium Australia Indonesia Latvia Ireland UK 10 000 Users Philippines India Zimbabwe Canada USA 5 000 Users Figures as at April 2009
Marketing Google Search C Open Source Branding Free Distribution Downstreaming
Competitors
TurboCASH VC Presentation
Team
Status 800 000 downloads 80 Countries, 25 Languages C 500 consultants, 100 000 users C Self financing C Stable Software Polishing not Development
Support Multi User Web Services Users surveyed April 2009
What is the value of TurboCASH ? Current Strategy - $ 8 Million Minimizes commercialization and works primarily on the collective value of the users. These are actual realized figures Users are valued at $ 100 per user Implementation of Commercial Model - $ 2 Million per year Product is divided into free offering and licensed offering. Multi user is the primary divider. Users also pay for us to connect to other commercial systems. Revenues grow proportionally to the user base Expand Base to 500 000 - $ 50 Million This is a future projection and assumes that we are able to expand the user base. User are still valued at $ 100 per user, revenues are projected as $2 M per 100 000 users.
www.turbocash.net

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TurboCASH VC Presentation

  • 2. Project Leader : Philip Copeman The TurboCASH Project is run as a limited partnership, with Philip Copeman as the disclosed partner, project leader and copyright owner. The Software is licenced under the GNU GPL. Our primary loyalties lie to our users and the many volunteers who contribute to the project in the from of development and consulting around the TurboCASH Accounting program. We are looking for a VC partner that will follow these principles
  • 3. Small Business Hates Accounting Software is too expensive Too difficult to use Dependent on Support Can't be customized Can't integrate with the Web
  • 4. Free to Download Superb Supporting Documentation Community Supported Website Plugin Expansions Portable and Multi User
  • 5. Open Source Business Model Distributed Revenue C Build the Community C Advertising Media C Sell Extensions C Development C
  • 6. Open Source Magic Upstreaming C Peer Review C Open Feedback C GPL Contributions C
  • 7. TurboCASH is Successful in High Bandwidth Countries Holland 15 000 Users New Zealand SA 30 000 Users Belgium Australia Indonesia Latvia Ireland UK 10 000 Users Philippines India Zimbabwe Canada USA 5 000 Users Figures as at April 2009
  • 8. Marketing Google Search C Open Source Branding Free Distribution Downstreaming
  • 11. Team
  • 12. Status 800 000 downloads 80 Countries, 25 Languages C 500 consultants, 100 000 users C Self financing C Stable Software Polishing not Development
  • 13. Support Multi User Web Services Users surveyed April 2009
  • 14. What is the value of TurboCASH ? Current Strategy - $ 8 Million Minimizes commercialization and works primarily on the collective value of the users. These are actual realized figures Users are valued at $ 100 per user Implementation of Commercial Model - $ 2 Million per year Product is divided into free offering and licensed offering. Multi user is the primary divider. Users also pay for us to connect to other commercial systems. Revenues grow proportionally to the user base Expand Base to 500 000 - $ 50 Million This is a future projection and assumes that we are able to expand the user base. User are still valued at $ 100 per user, revenues are projected as $2 M per 100 000 users.