際際滷

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Sociala grafen
    Summan av v奪ra kontakter och kopplingar
Familj, exen, barnens kompisars f旦r辰ldrar, v辰nner,
bekanta, kunder, arbetskamrater, klasskompisar,
l辰rare, bekantasbekanta, gamla v辰nner, grannar,
  konkurrenter, klubbkompisar, intressebekanta
Sociala grafen
Anv辰nds p奪 olika plattformar och i olika tj辰nster
         Facebook, Twitter, LinkedIn
            Instagram, Foursquare
        Tripadvisor, Yelp, Reco, Ving
Sociala grafen revisited
                 Sociala grafen segmenterad
      Pro.              Pers.          Intr.
Arbetsgemenskap             Familj          M辰nniskor med
Utbildningskoppling    Personliga v辰nner   samma intressen.
   Kundbekanta             Bekanta
   Konkurrenter       Bekantas bekanta     Personer som man
                      Barnens kopplingar    delar upplevelser
                                                  med.
Sharing is...
                               ...sharing

  Smart                                            Snabbast
                                   K辰nslig

              Rolig                          Kan sin sak


                              Har koll


Positionera

                                                      Vet alltid
                      S辰tta bild
Kopplingar som vi f旦rut sett dem
  Pro.     Pers.      Intr.
Vi delar intressen
Pro.       Pers.      Intr.
Vi delar intressen
    Pro.                  Pers.           Intr.

                                   Film
                                                  Fitness


                Resor

Matlagning


                                  Sport


               Historia
Intressegrafen
Det vi g旦r och ber辰ttar om
     Saker vi vill g旦ra
Ber辰ttelsen skapar stolthet
   Dela med varandra
Intressegrafen
Det vi g旦r och ber辰ttar om
     Saker vi vill g旦ra
Ber辰ttelsen skapar stolthet
   Dela med varandra

   Spegel och magnet
Pro.                     Intr.                            Pers.




                             Pro.                        Intr.                    Pers.




              Pro.                      Intr.                            Pers.




                                          Pro.                            Intr.           Pers.




Pro.                 Intr.                       Pers.




                             Pro.                        Intr.                    Pers.
Utnyttja intressegrafen
         Viktiga testpunkter:
            r det enkelt?
             r det roligt?
        r det v辰rt besv辰ret?
  Fyller det anv辰ndarens behov?

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Turisthack

  • 3. Sociala grafen Summan av v奪ra kontakter och kopplingar Familj, exen, barnens kompisars f旦r辰ldrar, v辰nner, bekanta, kunder, arbetskamrater, klasskompisar, l辰rare, bekantasbekanta, gamla v辰nner, grannar, konkurrenter, klubbkompisar, intressebekanta
  • 4. Sociala grafen Anv辰nds p奪 olika plattformar och i olika tj辰nster Facebook, Twitter, LinkedIn Instagram, Foursquare Tripadvisor, Yelp, Reco, Ving
  • 5. Sociala grafen revisited Sociala grafen segmenterad Pro. Pers. Intr. Arbetsgemenskap Familj M辰nniskor med Utbildningskoppling Personliga v辰nner samma intressen. Kundbekanta Bekanta Konkurrenter Bekantas bekanta Personer som man Barnens kopplingar delar upplevelser med.
  • 6. Sharing is... ...sharing Smart Snabbast K辰nslig Rolig Kan sin sak Har koll Positionera Vet alltid S辰tta bild
  • 7. Kopplingar som vi f旦rut sett dem Pro. Pers. Intr.
  • 9. Vi delar intressen Pro. Pers. Intr. Film Fitness Resor Matlagning Sport Historia
  • 10. Intressegrafen Det vi g旦r och ber辰ttar om Saker vi vill g旦ra Ber辰ttelsen skapar stolthet Dela med varandra
  • 11. Intressegrafen Det vi g旦r och ber辰ttar om Saker vi vill g旦ra Ber辰ttelsen skapar stolthet Dela med varandra Spegel och magnet
  • 12. Pro. Intr. Pers. Pro. Intr. Pers. Pro. Intr. Pers. Pro. Intr. Pers. Pro. Intr. Pers. Pro. Intr. Pers.
  • 13. Utnyttja intressegrafen Viktiga testpunkter: r det enkelt? r det roligt? r det v辰rt besv辰ret? Fyller det anv辰ndarens behov?