Turn the world upside down
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A presentation done at RIMC 2102 (www.rimc.com). I talk about real time market research, a/b testing and show some case studies from Keflavik Airport and from Askja car dealership where we sold used cars via social media and PPC.
Turn the world upside down
- 1. LETS TURN THE world as we know it UP SIDE DOWN B叩r丹ur rn Gunnarsson Hv鱈ta h炭si丹 @bardur
- 2. A. Real-Time Market Research A. Is PPC the beginning, not the end?
- 3. REAL TIME market research through A/B testing
- 12. Is PPC the beginning, NOT THE END? ASKJA - Case
- 17. Facebook 24 DAYS Still going strong 13.500+ visits
- 18. Referral Traffic TO ASKJA 6.300+ visits from banners 2.700 FROM Facebook Page 20% OF FACEBOOK TRAFFIC converts to Askja home page.
- 20. Referral Traffic OF TOTAL Jan 22 Jan 28 Feb 26 Mar 3
- 21. 20.000
- 22. Most of the cars HAVE BEEN SOLD!
- 23. Takk! B叩r丹ur rn Gunnarsson Hv鱈ta h炭si丹 @bardur
Editor's Notes
- #4: Bootstrapping