Turn Your Employees Expertise Into Thought Leadership Webinar
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The document discusses how to nurture thought leaders within a company. It defines a thought leader as an employee who others recognize as an expert in their field and seek out for help. Thought leaders are vital for company survival as most business prospects now do online research first. There are four core components to developing employee thought leaders: employee engagement, publishing content, using social media, and having a proven platform. The document also outlines how to capitalize on the "thought leadership funnel" by moving people from being aware to engaged to future advocates. It provides three actions for starting the process such as defining the target market and befriending other thought leaders.
Turn Your Employees Expertise Into Thought Leadership Webinar
- 1. Turn Your Employees Expertise Into Thought Leadership How to nurture thought leaders inside your company to attract prospects Tuesday , December 17, 2013 Mike Agron CEO Executive Webinar Producer WebAttract, LLC mike@webattract.com @WebinarReady Mitchell Levy CEO Thought Leadership Architect THiNKaha速 Mitchell.levy@thinkaha.com @HappyAbout C 鏤OPYRIGHT 2013 Reserved. Copyright息 2013 Mitchell Levy , All RightsWEBATTRACT
- 2. Whos In the Audience? A diverse audience of over 300 professionals representing the following Industry distribution: 68% B2B 13% B2C 19% Other C 鏤OPYRIGHT 2013 Reserved. Copyright息 2013 Mitchell Levy , All RightsWEBATTRACT
- 3. Mitchell Levy Mitchell Levy CEO Thought Leadership Architect THiNKaha速 Mitchell.Levy@thinkaha.com @HappyAbout C 鏤OPYRIGHT 2013 Reserved. Copyright息 2013 Mitchell Levy , All RightsWEBATTRACT
- 4. Mitchell Levys Background Corporate Ran Suns Supply Chain e-Commerce ($3.5B) E-Commerce Guru Consulted 100s of corporations, touched tens of thousands of people Publisher / Coach / Mentor Published over 225 books under multiple brands Helped create numerous experts Thought Leader Architect Turning employee experts into recognized thought leaders C 鏤OPYRIGHT 2013 Reserved. Copyright息 2013 Mitchell Levy , All RightsWEBATTRACT
- 5. Topics What is thought leadership and why is it vital to your survival? The four core components of employee thought leadership How to capitalize on the thought leadership funnel Jump starting and activating your employees influence today Lessons learned and your turn Ask the Experts Panel C 鏤OPYRIGHT 2013 Reserved. Copyright息 2013 Mitchell Levy , All RightsWEBATTRACT
- 6. Poll #1 What Percent of Your Employees are Thought Leaders Today? 0% 1% 2-5% 6-25% 26% + C 鏤OPYRIGHT 2013 Reserved. Copyright息 2013 Mitchell Levy , All RightsWEBATTRACT
- 7. What is thought leadership and why is it vital to your survival? C 鏤OPYRIGHT 2013 Reserved. Copyright息 2013 Mitchell Levy , All RightsWEBATTRACT
- 8. Who Is A Thought Leader? (Mitchell Levys Definition) Others RECOGNIZE you as an EXPERT in your space and seek out your help You are a KEY GO-TO person C 鏤OPYRIGHT 2013 Reserved. Copyright息 2013 Mitchell Levy , All RightsWEBATTRACT
- 9. Who Is A Thought Leader? (Mitchell Levys Definition) How MANY employees are thought leaders? At Least 60% C 鏤OPYRIGHT 2013 Reserved. Copyright息 2013 Mitchell Levy , All RightsWEBATTRACT
- 10. What Makes a Thought Leader? Evangelist Audience Waiting for great content Unknown Thought Leader Expert Waiting to be discovered Content C 鏤OPYRIGHT 2013 Reserved. Copyright息 2013 Mitchell Levy , All RightsWEBATTRACT
- 11. Why are Thought Leaders Vital to Your Survival? 75% of B2B do online research first In residential real estate, its 90%! C 鏤OPYRIGHT 2013 Reserved. Copyright息 2013 Mitchell Levy , All RightsWEBATTRACT
- 12. Four Legged Stool of Thought Leadership Employee Engagement & Activism Books, Webinars, Seminars, White Papers Educational & Fun Social Media -Traditional -Experimental C 鏤OPYRIGHT 2013 Reserved. Copyright息 2013 Mitchell Levy , All RightsWEBATTRACT
- 13. The four core components of employee thought leadership C 鏤OPYRIGHT 2013 Reserved. Copyright息 2013 Mitchell Levy , All RightsWEBATTRACT
- 14. To Transform from Employee Expert to Thought Leader You Need HELP is for Healthy Following is for Exceptional Execution is for Leadership is for Proven Platform C 鏤OPYRIGHT 2013 Reserved. Copyright息 2013 Mitchell Levy , All RightsWEBATTRACT
- 15. = Healthy Following Sought out experts with a following C 鏤OPYRIGHT 2013 Reserved. Copyright息 2013 Mitchell Levy , All RightsWEBATTRACT
- 16. = Exceptional Execution Execute Well when Speaking and Writing Deliver on your promises to show benefits of your brand Marcus Sheridan, Owner of River Pools C 鏤OPYRIGHT 2013 Reserved. Copyright息 2013 Mitchell Levy , All RightsWEBATTRACT
- 17. = Leadership Grow your Brand then Share the Wisdom with Others Author books, blogs, webinars, social media, TV, radio Jill Rowley, Social Selling Evangelist at Oracle C 鏤OPYRIGHT 2013 Reserved. Copyright息 2013 Mitchell Levy , All RightsWEBATTRACT
- 18. = Proven Platform Use a Robust Platform to Share your Thought Leadership Stoke the fire to grow your network of followers C 鏤OPYRIGHT 2013 Reserved. Copyright息 2013 Mitchell Levy , All RightsWEBATTRACT
- 19. How to capitalize on the thought leadership funnel C 鏤OPYRIGHT 2013 Reserved. Copyright息 2013 Mitchell Levy , All RightsWEBATTRACT
- 20. Thought Leader Funnel Aware Engaged Future Advocate Advocate C 鏤OPYRIGHT 2013 Reserved. Copyright息 2013 Mitchell Levy , All RightsWEBATTRACT
- 21. Thought Leader Funnel Aware Engaged Future Advocate Advocate C 鏤OPYRIGHT 2013 Reserved. Copyright息 2013 Mitchell Levy , All RightsWEBATTRACT
- 22. Thought Leader Funnel 1 to Many Aware (Curious: Social Media, Blogs, TV, Print, etc.) 1 to Many Engaged (Attends Webinars, Talks, Reads Content, etc.) 1 to 1 Future Advocate (Seeks out Your Content) Advocate (May Have Purchased, Positive Reviews, Endorsements, Referrals) Many to Many C 鏤OPYRIGHT 2013 Reserved. Copyright息 2013 Mitchell Levy , All RightsWEBATTRACT
- 23. Jump starting and activating your employees influence today C 鏤OPYRIGHT 2013 Reserved. Copyright息 2013 Mitchell Levy , All RightsWEBATTRACT
- 24. Three Things to Start Your Journey Today Define Your Target Market Who is in your market? What services can you deliver? C 鏤OPYRIGHT 2013 Reserved. Copyright息 2013 Mitchell Levy , All RightsWEBATTRACT
- 25. Three Things to Start Your Journey Today Befriend Other Thought Leaders Share their thought leadership Comment on their blogs Re-tweet their tweets Build your Klout Score C 鏤OPYRIGHT 2013 Reserved. Copyright息 2013 Mitchell Levy , All RightsWEBATTRACT
- 26. Three Things to Start Your Journey Today Execute Your Thought Leadership Plan Set up Media Engagements Write / Crowdsource books Allocate time each day for key folks C 鏤OPYRIGHT 2013 Reserved. Copyright息 2013 Mitchell Levy , All RightsWEBATTRACT
- 27. Turn Your Employees Expertise Into Thought Leadership to Attract More Prospects (aka Future Advocates) C 鏤OPYRIGHT 2013 Reserved. Copyright息 2013 Mitchell Levy , All RightsWEBATTRACT
- 28. 6 Lessons Learned 1. 2. 3. 4. 5. 6. Sales process invisible to sales and organization Social selling is the new norm Help employees become thought leaders to win Define the narrow "space" of the thought leader Every employee needs to be an evangelist Be nice to everyone - perhaps your next advocate C 鏤OPYRIGHT 2013 Reserved. Copyright息 2013 Mitchell Levy , All RightsWEBATTRACT
- 29. Poll #2 What Percent of Your Employees Will Be Thought Leaders Tomorrow? 0% 1% 2-5% 6-25% 26% + C 鏤OPYRIGHT 2013 Reserved. Copyright息 2013 Mitchell Levy , All RightsWEBATTRACT
- 30. To Continue the Conversation Mitchell Levy CEO Thought Leadership Architect THiNKaha速 Mitchell.Levy@thinkaha.com @HappyAbout THiNKaha App http://bit.ly/t-l-b-p C 鏤OPYRIGHT 2013 Reserved. Copyright息 2013 Mitchell Levy , All RightsWEBATTRACT